IADS Retail Park

Hopi's Transformation: From Loyalty to FinTech Ecosystem

12 min · 7. touko 2026
jakson Hopi's Transformation: From Loyalty to FinTech Ecosystem kansikuva

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25 billion Turkish lira in GMV. 18.3 million users. 550 business partners. Hopi isn’t a loyalty program anymore—it’s a B2B2C platform that does loyalty, MarTech, AdTech, and FinTech simultaneously. 💳 This week on IADS Retail Park 🎙️, Maya [https://www.linkedin.com/in/maya-sankoh/] and Selvane [https://www.linkedin.com/in/selvanemohandas/] examine how Boyner Grup turned a department store loyalty program into a multi-merchant coalition serving 300+ partners, including its own competitors. 🎧 In this episode: * Find out why Boyner’s 1998 credit card experiment shaped Hopi’s FinTech DNA two decades later 🏦. * Learn how Paracik social sharing converted 1.6 friends per user into active shoppers 👥. The AdTech expansion that brought 100+ brands who never joined the loyalty program 📊. * What happened when Hopi approved 50%+ of credit applications versus banks’ 30-35% rate 💰. * Why serving your competitors is the only way platform economics work—and what department stores must unlearn 🔄. 🔗 Click here to read the full Hopi Exclusive by Selvane Mohandas [https://iads.substack.com/p/iads-exclusive-hopi-turkey]! For more insights and analysis—connect with us on LinkedIn [https://fr.linkedin.com/company/international-association-of-department-stores] 💼, discover our exclusives on Substack [https://iads.substack.com/] 📰, and explore www.iads.org [https://www.iads.org/] 🌐 for additional resources. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe [https://iads.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

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Kaikki jaksot

108 jaksot

jakson 40,000 people, 1,000 exhibitors, and one question: Is any of this real? kansikuva

40,000 people, 1,000 exhibitors, and one question: Is any of this real?

Every January, retail's biggest names descend on New York for the NRF Big Show 🎙️ — and 2025 was reportedly a record edition: 40,000 attendees, 1,000 exhibitors, and more AI claims than you could count. In this episode, Maya [https://www.linkedin.com/in/maya-sankoh/] sits down with Selvane [https://www.linkedin.com/in/selvanemohandas/], who was on the floor and in the rooms. They cut through the noise together — from agentic AI and "fantailing" to Target's culture strategy, Macy's bold transformation, and what Foot Locker's 50th anniversary says about where retail is actually heading 🌊. 👉 Read the full exclusive here ! [https://iads.substack.com/p/iads-exclusive-nrf-big-show-2025?r=1rowmw] For more insights and updates, follow us on LinkedIn at International Association of Department Stores - IADS [https://fr.linkedin.com/company/international-association-of-department-stores], check out our Substack [https://iads.substack.com/], visit our website at www.iads.org [https://www.iads.org/] for additional resources, and learn more here [https://en.wikipedia.org/wiki/International_Association_of_Department_Stores]! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe [https://iads.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

Eilen9 min
jakson How Boyner turned AI readiness into a 30% efficiency gain kansikuva

How Boyner turned AI readiness into a 30% efficiency gain

Zara has closed 600+ stores since 2019—but total selling space has grown. Their new flagships look like "monobrand department stores" with local architecture, cafés, and luxury-grade design. What can department stores learn from this transformation? Maya [https://www.linkedin.com/in/maya-sankoh/] and Selvane [https://www.linkedin.com/in/selvanemohandas/] explore the "fewer, larger, better" strategy, the experience trap, and where Zara's limits create opportunity for department stores. 🏬🌍 👉Click here to read the full exclusive. [https://iads.substack.com/p/iads-exclusive-zara-competitor-benchmark] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe [https://iads.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

4. kesä 202610 min
jakson The $10 trillion management problem kansikuva

The $10 trillion management problem

In this episode of IADS Retail Park 🎙️, Maya [https://www.linkedin.com/in/maya-sankoh/] and Selvane [https://www.linkedin.com/in/selvanemohandas/], Managing Director of IADS, dissect this week's exclusive on the $10 trillion cost of manager disengagement. Drawing on Gallup's 2025 and 2026 State of the Global Workplace reports, Maya unpacks why $40 billion in enterprise AI investment is producing near-zero returns — and why both failures trace to the same layer. ➡️Click here to read the full Exclusive! [https://iads.substack.com/p/iads-exclusive-the-10-trillion-management] For more insights and updates, follow us on LinkedIn at International Association of Department Stores - IADS [https://fr.linkedin.com/company/international-association-of-department-stores], check out our Substack [https://iads.substack.com/], visit our website at www.iads.org [https://www.iads.org/] for additional resources, and learn more here [https://en.wikipedia.org/wiki/International_Association_of_Department_Stores]! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe [https://iads.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

3. kesä 202611 min
jakson Two businesses, one store: Why omnichannel still hasn't solved its own architecture kansikuva

Two businesses, one store: Why omnichannel still hasn't solved its own architecture

Department stores have run two business models simultaneously for over fifteen years. The result is a financial architecture that punishes omnichannel behaviour from the inside out. In this episode, Maya [https://www.linkedin.com/in/maya-sankoh/] and Selvane [https://www.linkedin.com/in/selvanemohandas/], unpack why the bottleneck was never technological, what a 7–10% ship-from-store cancellation rate reveals about incentive structures, and how the omni-cluster model redefines what the store is actually for 🏛️. ➡️Click here to dive even further into this week’s IADS Exclusive: The Next Chapter of Omnichannel [https://iads.substack.com/p/iads-exclusive-the-next-chapter-of] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe [https://iads.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

27. touko 202611 min
jakson One door: How single-location department stores defy retail expansion logic kansikuva

One door: How single-location department stores defy retail expansion logic

What does it take to build a retail empire on a single address? Maya [https://www.linkedin.com/in/maya-sankoh/] and Christine [https://www.linkedin.com/in/christinemontard/] examine the strategic logic behind the world's most iconic single-location department stores. From Royal Navy ship timbers to circus performances after closing hours, this episode explores why singularity can be more defensible than scale—and what La Samaritaine's €750 million lesson reveals about when it fails.🔗 Click here to read the full exclusive [https://iads.substack.com/p/iads-exclusive-one-door-how-single]!Stay connected: Follow us on LinkedIn [https://fr.linkedin.com/company/international-association-of-department-stores] · Read our latest on Substack [https://iads.substack.com/] · Explore www.iads.org [http://www.iads.org] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe [https://iads.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

20. touko 202614 min