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S1E08: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech

35 min · 11. marras 2025
jakson S1E08: GumGum’s Kerel Cooper & Katy Loria: Mindset, Outcomes, and Leading in Ad Tech kansikuva

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Greg and Geoff sit down with GumGum’s Kerel Cooper (CMO) [https://www.linkedin.com/in/kerelcooper/] and Katy Loria (CRO) [https://www.linkedin.com/in/katyloria/] to discuss the importance of embracing vulnerabilities, managing personal brands, and the difference in dynamics between large and small organizations. The conversation delves into GumGum’s approach to contextual advertising, the role of consumer mindset in targeted ads, and how AI and machine learning influence their strategies.  Link: Minority Report Podcast, co-hosted by Kerel Cooper https://www.minorityreportpodcast.com/ [https://www.minorityreportpodcast.com/] 01:45 Early Career Advice 02:51 Personal Branding and Goal Setting 05:44 Influential Leaders and Mentors 08:58 Navigating Different Organizational Sizes 11:36 GumGum 12:45 Contextual Advertising and Mindset 17:27 Balancing Leadership and Innovation 18:33 AI and Human Touch in Customer Engagement 21:29 Emotional Connection in Branding 32:12 Looking Ahead

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