Real Estate MATTers: Insights from Alabama’s #1 Real Estate Team

Episode 35: Why Social Media Won’t Save Your Real Estate Business

14 min · 8. kesä 2026
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Matt Curtis breaks down one of the biggest misconceptions new real estate agents have about social media and marketing. Instead of treating platforms like Instagram, Facebook, or YouTube as a primary lead source, Matt explains why social media works best as social proof, a way to stay in front of your sphere, build trust, support reviews, and reinforce your credibility when clients are already checking you out online. He also shares why most agents should focus more on leads, follow-up, reviews, and client relationships before spending too much time chasing content trends.

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