Tamez Labs

We shipped a 60 second apparel spot using Google Omni as the heavy lift

11 min · 21. touko 2026
jakson We shipped a 60 second apparel spot using Google Omni as the heavy lift kansikuva

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Google just dropped Gemini Omni at I/O 2026 and motion designers are already stress-testing it on real client work — specifically, building a full 60-second branded spot for an indie apparel brand using nothing but Omni and After Effects. The catch is brutal and very real: Omni hard-caps every clip at 10 seconds, slaps a mandatory AI watermark on every export, and has zero native integration with AE, meaning a 60-second deliverable is at minimum six separately generated clips, each transferred by hand. The stateful conversational editing is genuinely new and useful, but whether this two-tool pipeline produces something that reads as craft instead of just content is a question the field cannot answer yet — Omni was barely 72 hours old when designers started finding out.

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