The Automotive Advertising Podcast

Season 5, Episode 14: Banners and Balance Sheets

3 min · 19. kesä 2026
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Championship rosters don't happen by accident. Neither do championship dealerships. Every spring, two championships get decided — one on hardwood, one on ice. Both have something to teach about how you're spending. In this episode, Jim Flint breaks down why the Spurs can win with a $13.4M rookie deal while the Knicks spend $250M chasing the same outcome, and what two different Stanley Cup builds reveal about spending efficiency. Plus the one number every dealer should track: total ad spend divided by units sold. The question isn't whether you're spending enough. The question is whether you'll be able to afford the extension.

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