After the Consecration — What Catholics Do Next with the Sacred Heart – Emily Jaminet - 06/17/2026

The Catholic Morning Show – 07/01/2026

In This Episode Steve Ray on the Precious Blood of Jesus Author, pilgrimage guide, and Catholic convert Steve Ray — known to listeners as "Jerusalem Jones" — joins the show for his monthly visit to explain July's devotion to the Most Precious Blood of Jesus Christ, observed on its feast day, July 1. Steve traces the biblical theology of blood sacrifice from the Passover lamb through Peter's first epistle to the Lamb standing on the altar in Revelation 5, and explains how the ransom Christ paid with His own blood connects to the Eucharist today. Steve also shares happy family news: he and his wife Janet recently became great-grandparents to a baby girl, Filomena Maria. Farewell to Fr. Daniel Adjei After ten and a half years in the United States — the last several serving parishes throughout the Diocese of Des Moines, including St. Francis, St. Joseph, St. Teresa, St. Pius X, and St. Catherine's — Fr. Daniel Adjei sits down to reflect on his ministry before returning to his home diocese of Sekondi-Takoradi in Ghana. He shares his journey from graduate studies at Duquesne University in Pittsburgh to pastoral work in Iowa, and offers a heartfelt word of thanks and blessing to the parishioners who welcomed him. Listen Live Catch The Catholic Morning Show weekdays at 7 AM Central on the Catholic Radio Network — on IowaCatholicRadio.com [https://iowacatholicradio.com/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show] or the Iowa Catholic Radio app. #CatholicRadio #CatholicPodcast #PreciousBloodOfJesus #CatholicFaith #DioceseOfDesMoines #CatholicPriest #DailyCatholic #CatholicMorningShow  Credits: Produced, Edited, and Mixed by Ayden Pugh, Alexia Baker, and Brady Grimm.   LINKS You can follow us on Facebook, [https://www.facebook.com/iowacatholicradio] Instagram [https://www.instagram.com/iacatholicradio/], and Youtube [https://www.youtube.com/channel/UCQ_w8fZ51egdFCWFGRSB4xA]! You can also find more information on our website [https://iowacatholicradio.com/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts]. If you would like to support Iowa Catholic Radio you can donate Here! [https://iowacatholicradio.com/giving-options/]   Iowa Catholic Radio Network Shows: * Be Not Afraid [https://iowacatholicradio.com/be-not-afraid/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Fr. Fabian Moncada and Fr. Bruce Riebe * Be Not Afraid in Spanish [https://be-not-afraid-in-spanish.simplecast.com/] with Fr. Fabian Moncada * Catholic Women Now [https://iowacatholicradio.com/catholic-women-now/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Chris Magruder and Julie Nelson * Making It Personal [https://iowacatholicradio.com/making-it-personal/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bishop William Joensen * Man Up! [https://iowacatholicradio.com/man-up-podcast/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Joe Stopulos * Sunday Dive [https://sundaydive.simplecast.com/] with Katie Patrizio * The Catholic Morning Show [https://the-catholic-morning-show.simplecast.com] with Dr. Bo Bonner * The Daily Gospel Reflection [https://daily-gospel-reflections-with-fr-nick-smith-46ae5480.simplecast.com/] with Fr. Nick Smith * The Uncommon Good [https://iowacatholicradio.com/the-uncommon-good/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bo Bonner and Dr. Bud Marr * Faith and Family Finance [https://iowacatholicradio.com/faith-and-family-finance/] with Gregory Waddle Want to support your favorite show? Click Here [https://forms.donorsnap.com/form?id=7aa8b1f5-937c-412d-9c60-5eff0f4fca2d] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

The Blood That Ransomed Us: Steve Ray on the July Devotion to the Precious Blood of Jesus – Steve Ray – 07/01/2026

Steve Ray — author, pilgrimage guide, and host of Defenders of the Catholic Faith — joins Bo Bonner for his recurring monthly segment, this time on the Church's July devotion to the Most Precious Blood of Jesus Christ, whose feast falls on July 1. Steve explains how the devotion, formally established for the universal Church by Pope Pius IX in 1849, connects the Old Testament's Passover sacrifice to the New Testament's teaching on Christ as the once-for-all Lamb of God. Highlights from the conversation: * Why "the life is in the blood" (Leviticus 17:11) grounds the entire biblical theology of sacrifice * How 1 Peter's language of being "ransomed" with the precious blood of Christ echoes the ancient slave market * A walk through Revelation 5's vision of the Lamb standing, though slain, on the heavenly altar * Practical ways to observe the devotion this month, including Scripture study (Lectio Divina) and a deeper Eucharistic focus * Steve's happy family news: he and his wife Janet recently welcomed their first great-grandchild, Filomena Maria Steve also mentioned a forthcoming book on the history of blood sacrifice by his friend Fr. Dwight Longenecker, expected to publish later this year, and an upcoming pilgrimage to Our Lady of Knock in Ireland. Learn more about Steve's ministry at catholicconvert.com [https://catholicconvert.com/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show]. Listen Live The Catholic Morning Show airs weekdays at 7 AM Central on the Catholic Radio Network — on IowaCatholicRadio.com [https://iowacatholicradio.com/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show] or the Iowa Catholic Radio app. #PreciousBloodOfJesus #SteveRay #CatholicApologetics #CatholicConvert #CatholicBibleStudy #CatholicRadio #CatholicPodcast #FeastOfThePreciousBlood EPISODE CONTRIBUTORS   SEARCH KEYWORDS   Credits: Produced, Edited, and Mixed by Ayden Pugh, Alexia Baker, and Brady Grimm.   LINKS You can follow us on Facebook, [https://www.facebook.com/iowacatholicradio] Instagram [https://www.instagram.com/iacatholicradio/], and Youtube [https://www.youtube.com/channel/UCQ_w8fZ51egdFCWFGRSB4xA]! You can also find more information on our website [https://iowacatholicradio.com/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts]. If you would like to support Iowa Catholic Radio you can donate Here! [https://iowacatholicradio.com/giving-options/]   Iowa Catholic Radio Network Shows: * Be Not Afraid [https://iowacatholicradio.com/be-not-afraid/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Fr. Fabian Moncada and Fr. Bruce Riebe * Be Not Afraid in Spanish [https://be-not-afraid-in-spanish.simplecast.com/] with Fr. Fabian Moncada * Catholic Women Now [https://iowacatholicradio.com/catholic-women-now/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Chris Magruder and Julie Nelson * Making It Personal [https://iowacatholicradio.com/making-it-personal/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bishop William Joensen * Man Up! [https://iowacatholicradio.com/man-up-podcast/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Joe Stopulos * Sunday Dive [https://sundaydive.simplecast.com/] with Katie Patrizio * The Catholic Morning Show [https://the-catholic-morning-show.simplecast.com] with Dr. Bo Bonner * The Daily Gospel Reflection [https://daily-gospel-reflections-with-fr-nick-smith-46ae5480.simplecast.com/] with Fr. Nick Smith * The Uncommon Good [https://iowacatholicradio.com/the-uncommon-good/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bo Bonner and Dr. Bud Marr * Faith and Family Finance [https://iowacatholicradio.com/faith-and-family-finance/] with Gregory Waddle Want to support your favorite show? Click Here [https://forms.donorsnap.com/form?id=7aa8b1f5-937c-412d-9c60-5eff0f4fca2d] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

A Decade of Service: Fr. Daniel Adjei's Farewell Before Returning Home to Ghana – Fr. Daniel Adjei – 07/01/2026

Fr. Daniel Adjei has served the Diocese of Des Moines since 2022, ministering at St. Francis, St. Joseph, and St. Teresa, followed by a temporary appointment at St. Pius X (2023–2025) and, most recently, St. Catherine's. Originally from the Sekondi-Takoradi diocese in Ghana, Fr. Daniel came to the U.S. in 2015 to pursue graduate studies in systematic theology at Duquesne University in Pittsburgh, where a parish's request to extend his stay ultimately led him to a pastoral assignment — and eventually to Iowa. In this conversation, Fr. Daniel talks about: * Arriving in the U.S. during winter and adjusting to a new culture and climate * His path from Duquesne University to the Diocese of Des Moines, and his gratitude to Bishop William Joensen for welcoming him into the diocese * Memorable moments at the Iowa State Fair and life among his parish communities * His parting blessing to the parishioners of St. Francis, St. Joseph, St. Teresa, St. Pius X, and St. Catherine's as he returns to serve his home diocese in Ghana Listen Live The Catholic Morning Show airs weekdays at 7 AM Central on the Catholic Radio Network — on IowaCatholicRadio.com [https://iowacatholicradio.com/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show] or the Iowa Catholic Radio app. #CatholicPriest #DioceseOfDesMoines #GhanaCatholic #CatholicVocations #CatholicRadio #CatholicPodcast #MissionaryPriest Credits: Produced, Edited, and Mixed by Ayden Pugh, Alexia Baker, and Brady Grimm.   LINKS You can follow us on Facebook, [https://www.facebook.com/iowacatholicradio] Instagram [https://www.instagram.com/iacatholicradio/], and Youtube [https://www.youtube.com/channel/UCQ_w8fZ51egdFCWFGRSB4xA]! You can also find more information on our website [https://iowacatholicradio.com/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts]. If you would like to support Iowa Catholic Radio you can donate Here! [https://iowacatholicradio.com/giving-options/]   Iowa Catholic Radio Network Shows: * Be Not Afraid [https://iowacatholicradio.com/be-not-afraid/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Fr. Fabian Moncada and Fr. Bruce Riebe * Be Not Afraid in Spanish [https://be-not-afraid-in-spanish.simplecast.com/] with Fr. Fabian Moncada * Catholic Women Now [https://iowacatholicradio.com/catholic-women-now/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Chris Magruder and Julie Nelson * Making It Personal [https://iowacatholicradio.com/making-it-personal/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bishop William Joensen * Man Up! [https://iowacatholicradio.com/man-up-podcast/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Joe Stopulos * Sunday Dive [https://sundaydive.simplecast.com/] with Katie Patrizio * The Catholic Morning Show [https://the-catholic-morning-show.simplecast.com] with Dr. Bo Bonner * The Daily Gospel Reflection [https://daily-gospel-reflections-with-fr-nick-smith-46ae5480.simplecast.com/] with Fr. Nick Smith * The Uncommon Good [https://iowacatholicradio.com/the-uncommon-good/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bo Bonner and Dr. Bud Marr * Faith and Family Finance [https://iowacatholicradio.com/faith-and-family-finance/] with Gregory Waddle Want to support your favorite show? Click Here [https://forms.donorsnap.com/form?id=7aa8b1f5-937c-412d-9c60-5eff0f4fca2d] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

The Catholic Morning Show – 06/30/2026

On today's show, Bo Bonner leads two conversations at the heart of the Catholic intellectual and spiritual life — the renewal of authentic Catholic education and the witness of a future saint. Catholic Liberal Education Reborn — Fr. Dcn. Kyle Washut Fr. Dcn. Kyle Washut, president of Wyoming Catholic College [https://wyomingcatholic.edu/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show], discusses his new introduction to the reprint of Truth on Trial: The Rise and Fall of the Integrated Humanities Program at the University of Kansas by Dr. Robert K. Carlson. He traces how the 1970s "Great Books" program led by professors John Senior, Dennis Quinn, and Franklyn Nelick instilled wonder through poetry, song, Latin, friendship, and the outdoors — fueling more than 300 conversions (including Bishop James Conley), inspiring religious vocations, and helping seed Clear Creek Abbey, Wyoming Catholic College, and today's Catholic classical education movement. Get the book from CUA Press / The Adeodatus Series [https://www.cuapress.org/9781949822588/truth-on-trial/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show]. The Fulton Sheen Pilgrimage — Dan Russo Dan Russo, editor of The Catholic Messenger [https://catholicmessenger.net/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show], previews the newspaper's Archbishop Fulton Sheen pilgrimage from Davenport to Peoria, Illinois. Date: Thursday, July 24, 2026 (registration deadline July 15, 2026). Itinerary: bus departs St. Vincent Center, Davenport at 8 a.m.; tour of the Fulton Sheen Museum; lunch and a film on Sheen's life; tour of St. Mary's Cathedral; Mass with Bishop Dennis Walsh of the Diocese of Davenport at Sheen's tomb; a 2.5-mile scenic drive on Grand View Drive in Peoria. Cost: $100, including transportation, lunch, and museum and cathedral admission. To register: visit catholicmessenger.net [https://catholicmessenger.net/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show] and click the pilgrimage link, email messenger@davenportdiocese.org [messenger@davenportdiocese.org], or call 563-323-9959. Venerable Fulton Sheen is scheduled to be beatified September 24, 2026 in St. Louis. Coming Up on Iowa Catholic Radio * First Friday Mass — see the events calendar for time and location * Blessman International Golf Tournament — coming soon * Dr. Karlo Broussard "Growing the Faith of Iowa" Tour — July 21 in Spencer, July 22 in Creston, and July 23 in Pella Find event details at IowaCatholicRadio.com/events [https://www.iowacatholicradio.com/events/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show]. Listen to The Catholic Morning Show weekdays at 7 a.m. Central on the Iowa Catholic Radio Network, at IowaCatholicRadio.com [https://www.iowacatholicradio.com/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show], or on the Iowa Catholic Radio app. #CatholicMorningShow #IowaCatholicRadio #CatholicPodcast #CatholicEducation #GreatBooks #WyomingCatholicCollege #FultonSheen #CatholicPilgrimage #Catholic #CatholicRadio   Credits: Produced, Edited, and Mixed by Ayden Pugh, Alexia Baker, and Brady Grimm.   LINKS You can follow us on Facebook, [https://www.facebook.com/iowacatholicradio] Instagram [https://www.instagram.com/iacatholicradio/], and Youtube [https://www.youtube.com/channel/UCQ_w8fZ51egdFCWFGRSB4xA]! You can also find more information on our website [https://iowacatholicradio.com/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts]. If you would like to support Iowa Catholic Radio you can donate Here! [https://iowacatholicradio.com/giving-options/]   Iowa Catholic Radio Network Shows: * Be Not Afraid [https://iowacatholicradio.com/be-not-afraid/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Fr. Fabian Moncada and Fr. Bruce Riebe * Be Not Afraid in Spanish [https://be-not-afraid-in-spanish.simplecast.com/] with Fr. Fabian Moncada * Catholic Women Now [https://iowacatholicradio.com/catholic-women-now/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Chris Magruder and Julie Nelson * Making It Personal [https://iowacatholicradio.com/making-it-personal/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bishop William Joensen * Man Up! [https://iowacatholicradio.com/man-up-podcast/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Joe Stopulos * Sunday Dive [https://sundaydive.simplecast.com/] with Katie Patrizio * The Catholic Morning Show [https://the-catholic-morning-show.simplecast.com] with Dr. Bo Bonner * The Daily Gospel Reflection [https://daily-gospel-reflections-with-fr-nick-smith-46ae5480.simplecast.com/] with Fr. Nick Smith * The Uncommon Good [https://iowacatholicradio.com/the-uncommon-good/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bo Bonner and Dr. Bud Marr * Faith and Family Finance [https://iowacatholicradio.com/faith-and-family-finance/] with Gregory Waddle Want to support your favorite show? Click Here [https://forms.donorsnap.com/form?id=7aa8b1f5-937c-412d-9c60-5eff0f4fca2d] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Walking Where the Saints Walked: The Fulton Sheen Pilgrimage to Peoria – Dan Russo – 06/30/2026

The Pilgrimage Dan Russo, editor of The Catholic Messenger [https://catholicmessenger.net/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show] (the newspaper of the Diocese of Davenport), invites listeners on the Catholic Messenger's Archbishop Fulton Sheen pilgrimage from Davenport to Peoria, Illinois. The Details * Date: Thursday, July 24, 2026 (registration deadline July 15, 2026) * Departure: Bus leaves St. Vincent Center in Davenport at 8 a.m.; you may also drive and meet the group in Peoria * The day: Tour of the Fulton Sheen Museum, lunch and a film on Sheen's life, a tour of St. Mary's Cathedral, Mass with Bishop Dennis Walsh of the Diocese of Davenport at Sheen's tomb, and a 2.5-mile scenic drive on Grand View Drive in Peoria * Cost: $100, including transportation, lunch, and museum and cathedral admission (financial assistance available — just ask) * Register: Visit catholicmessenger.net [https://catholicmessenger.net/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show] and click the pilgrimage link, email messenger@davenportdiocese.org [messenger@davenportdiocese.org], or call 563-323-9959 Why a Pilgrimage Russo reflects on the humility of Venerable Fulton Sheen — a Midwesterner who grew up on a farm outside Peoria and rose to the heights of Catholic media while never forgetting his roots — and on why Catholics make pilgrimages: not as a celebrity tour, but to step where the saints stepped in the hope of becoming like them. He also discusses the mission of a diocesan newspaper to unite the faithful in the real world, in person, in a digital age. Venerable Fulton Sheen is scheduled to be beatified September 24, 2026 in St. Louis. Listen & Learn More Find full pilgrimage details at The Catholic Messenger [https://catholicmessenger.net/2026/06/messenger-sheen-pilgrimage-to-peoria-july-24-2026/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show]. Listen to The Catholic Morning Show weekdays at 7 a.m. Central at IowaCatholicRadio.com [https://www.iowacatholicradio.com/?utm_source=Iowa%20Catholic%20Radio&utm_medium=Podcast&utm_campaign=The%20Catholic%20Morning%20Show] or on the Iowa Catholic Radio app. #FultonSheen #CatholicPilgrimage #SheenBeatification #CatholicMessenger #DioceseOfDavenport #Peoria #VenerableFultonSheen #Catholic #CatholicMorningShow #IowaCatholicRadio   Credits: Produced, Edited, and Mixed by Ayden Pugh, Alexia Baker, and Brady Grimm.   LINKS You can follow us on Facebook, [https://www.facebook.com/iowacatholicradio] Instagram [https://www.instagram.com/iacatholicradio/], and Youtube [https://www.youtube.com/channel/UCQ_w8fZ51egdFCWFGRSB4xA]! You can also find more information on our website [https://iowacatholicradio.com/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts]. If you would like to support Iowa Catholic Radio you can donate Here! [https://iowacatholicradio.com/giving-options/]   Iowa Catholic Radio Network Shows: * Be Not Afraid [https://iowacatholicradio.com/be-not-afraid/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Fr. Fabian Moncada and Fr. Bruce Riebe * Be Not Afraid in Spanish [https://be-not-afraid-in-spanish.simplecast.com/] with Fr. Fabian Moncada * Catholic Women Now [https://iowacatholicradio.com/catholic-women-now/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Chris Magruder and Julie Nelson * Making It Personal [https://iowacatholicradio.com/making-it-personal/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bishop William Joensen * Man Up! [https://iowacatholicradio.com/man-up-podcast/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Joe Stopulos * Sunday Dive [https://sundaydive.simplecast.com/] with Katie Patrizio * The Catholic Morning Show [https://the-catholic-morning-show.simplecast.com] with Dr. Bo Bonner * The Daily Gospel Reflection [https://daily-gospel-reflections-with-fr-nick-smith-46ae5480.simplecast.com/] with Fr. Nick Smith * The Uncommon Good [https://iowacatholicradio.com/the-uncommon-good/?utm_source=podcast%20foot%20notes&utm_medium=podcasts&utm_campaign=podcasts] with Bo Bonner and Dr. Bud Marr * Faith and Family Finance [https://iowacatholicradio.com/faith-and-family-finance/] with Gregory Waddle Want to support your favorite show? Click Here [https://forms.donorsnap.com/form?id=7aa8b1f5-937c-412d-9c60-5eff0f4fca2d] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.