The Untold Story Behind the Fitness Business Podcast | JT on Imposter Syndrome, Leadership & Purpose | Episode 557

How HYROX Is Helping Gyms Grow Revenue, Retention & Memberships with Andrew Sugerman (S6 E1)

HYROX is no longer just an event. It's becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners. You'll learn: - Why gyms are becoming training hubs - How HYROX may improve retention and acquisition - New revenue opportunities for operators - How much space is needed for a HYROX zone - Whether boutique studios and independents should get involved If you've been hearing about HYROX and wondering if it matters for your business, this episode gives you the commercial lens. Timestamps (00:00) HYROX growth stats and why demand is exploding (03:18) Welcome to Season 6 and what's ahead this season (08:42) Why HYROX is now considered a sport, not just a race (12:10) How gyms become the practice field for fitness racing (19:34) Why members stay longer when training for events (26:05) Commercial opportunities for clubs in the US market (33:40) How much space you need for a HYROX training area (41:08) New revenue streams beyond memberships (49:30) How quickly a club can become a HYROX center (58:02) Why operators should attend or compete in a HYROX event Take the Next Step: Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ [https://fbpinsiders.fitnessbusinesspodcast.com/] Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents] Our Guest: Andrew Sugerman: - Website: https://centr.com/ [https://centr.com/] - LinkedIn: https://www.linkedin.com/in/andrew-sugerman/ [https://www.linkedin.com/in/andrew-sugerman/] - Instagram: https://www.instagram.com/centrfit/?hl=en [https://www.instagram.com/centrfit/?hl=en] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] Merch Sponsor Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/] This Episode's Supplier Dan Duran, VP of Lionel University Lionel University: https://www.lionel.edu/ [https://www.lionel.edu/] Dan's LinkedIn: https://www.linkedin.com/in/dan-duran-03473535/ [https://www.linkedin.com/in/dan-duran-03473535/] Lionel University's LinkedIn: https://www.linkedin.com/school/lioneluniversity [https://www.linkedin.com/school/lioneluniversity] Facebook: https://www.facebook.com/LionelUniversity [https://www.facebook.com/LionelUniversity] Instagram: https://www.instagram.com/lioneluniversity/ [https://www.instagram.com/lioneluniversity/] Thank you to the partners who support The Fitness Business Podcast: - World Insurance Associates: Provides insurance, risk management, benefits, and wealth management services. https://www.worldinsurance.com/ [https://www.worldinsurance.com/] - MXM: Provides software for fitness clubs to manage member experience. https://www.mxmetrics.com [https://www.mxmetrics.com] - Matrix Fitness: Manufactures and sells commercial and home gym fitness equipment. https://matrixhomefitness.com/ [https://matrixhomefitness.com/?srsltid=AfmBOoqN_HaNp1c1Kg2IKYYmf5j5mYOGKbGV1v7AcdLhh_ML0k4EmTtd] - Yanga Sports Water: Provides subscription-based, flavored, vitamin-enriched, and calorie-free water for gyms. https://yangasportswater.com/ [https://yangasportswater.com/] - Centr: Fitness and wellness app offering workouts, nutrition, and meditation. https://centr.com/ [https://centr.com/] About Our Guest: Andrew Sugerman is an accomplished executive and strategic leader with a proven record of driving transformational growth across global consumer, commercial, media, and digital businesses. A former senior executive at The Walt Disney Company, where he oversaw an $800M P&L and built Disney's global digital media and publishing platforms, he brings deep expertise in strategic planning, content development, operations, and revenue generation. Currently the CEO of Centr, a global wellness brand co-founded with Chris Hemsworth, Sugerman has successfully scaled the business through innovative product. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

The Untold Story Behind the Fitness Business Podcast | JT on Imposter Syndrome, Leadership & Purpose | Episode 557

Stories do what facts alone cannot. They make people feel, remember, trust, and act. In this special season finale takeover, master storyteller Danielle Krischik (podcast host and author of The Story Effect) flips the mic and interviews JT so you can hear the real reason behind the Fitness Business Podcast, REX Roundtables [https://rexroundtables.com/], and JT's mission to get more people moving in quality facilities with qualified professionals. Key highlights from the episode: * Why storytelling shifts your brand from what you sell to why you exist * How JT's early life, sport, and career pivot shaped his leadership style * The role fitness facilities play in changing (and sometimes saving) lives Host takeover! Curious about the guest host of Fitness Business Podcast? That's Zoe, the host JT's daughter. Giveaway! Win a Copy of The Story Effect: Zoe (Guest Host!) is giving away two copies of The Story Effect. To enter: Go to fitnessbusinesspodcast.com/leaveusavoicemail [http://fitnessbusinesspodcast.com/leaveusavoicemail]Click Start Recording Leave a short voice testimonial (under 60 seconds) Include your name and email Your voice may also be featured on a future episode! Take the Next Step: - Become an FBP Insider (7 days FREE): https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast]- Join our FREE live online events for fitness leaders: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]- Leave us a voicemail: fitnessbusinesspodcast.com/leaveusavoicemail [http://fitnessbusinesspodcast.com/leaveusavoicemail]- Join our LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/]- Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/] Quotes: "I have suffered and still do suffer imposter syndrome. I can be filled with self-doubt that I can actually help people or that I give value to people…" - JT "I really think the perception of our industry is what we get wrong… we're the most natural, healthy way to reduce the healthcare costs in every country, and yet governments still don't want to talk to us." - JT "If I can help save someone's life, if I can help save a marriage, if I can help someone get off medication because they're feeling better and more confident about themself through movement, then I'm happy." - JT Key Topics & Timestamps (00:00) Why stories beat data for trust and action (01:23) Join the FBP Insider on Patreon and the Story Effect giveaway (02:38) Danielle takes over the mic and explains why JT's story matters (03:48) JT's "shockers": imposter syndrome, saying yes too often, and staying in fitness (06:37) JT's childhood in Sydney and how sport shaped his resilience (08:55) The choice: friends, sport, or being smart (and what JT picked) (11:11) Teaching in tough schools, the chair incident, and choosing fitness instead (15:53) Fiona's story and the moment JT understood fitness changes lives (23:02) What the fitness industry gets wrong: perception and participation (29:19) JT's hardest season: ulcerative colitis, optimism, and the "whole movie" takeaway Our Guest Interviewer: Danielle Krischik, Partner, Chief Strategy Officer of The Knight Agency, and Author & Podcast Host of The Story Effect - Podcast and Book: https://www.fitprofinders.com/https://thestoryeffect.com [https://thestoryeffect.com] - LinkedIn: https://www.linkedin.com/in/daniellekrischik/ [https://www.linkedin.com/in/daniellekrischik/] - Instagram: https://www.instagram.com/storyeffectpodcast [https://www.instagram.com/storyeffectpodcast] - Knight Agency - https://knightagency.com/ [https://knightagency.com/] Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] A heartfelt thank you to the partners who support The Fitness Business Podcast: * Solution One Partners: Provides marketing, loyalty, and CRM solutions for the fitness industry. https://solutiononepartners.com/ [https://solutiononepartners.com/] * Arsenal Strength: Manufactures professional strength gym equipment and offers custom gym design. https://www.myarsenalstrength.com/ [https://www.myarsenalstrength.com/] * Power Systems: Sells a wide range of fitness, strength, and conditioning equipment. https://www.power-systems.com/ [https://www.power-systems.com/] * BlkBox Fitness: Designs and manufactures gym equipment and creates bespoke training facilities. https://www.blkboxfitness.com [https://www.blkboxfitness.com] * Replify: Replify provides AI-driven receptionist and sales automation for fitness businesses. https://www.replify.ai/ [https://www.replify.ai/] "What we leave behind is not set in stone monuments, but what is woven into the lives of others." About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Burnout in the Fitness Industry: How to Protect Your Health, Team, and Career Longevity with Emahlea Wilcher | Episode 556

Burnout is not a badge of honor. For years, working 22-hour days and never taking holidays was worn as proof of resilience. But the reality is different. A 2025 study published in the American Journal of Preventative Medicine estimates burnout costs employers between $4,000 and $21,000 per employee per year in lost productivity, disengagement, and turnover. In this Wise Words episode, Justin Tamsett sits down with clinician, scientist, and founder of New Approach Health, Emahlea Wilcher, to unpack what burnout really is, how it impacts your body and brain, and what you can do right now to protect yourself and your team. If you are a coach, club owner, fitness entrepreneur, or leader who feels constantly tired, irritable, foggy, or disconnected, this conversation is essential listening. Key highlights from the episode: * What burnout actually is and how to recognize the early warning signs before you crash * How burnout impacts your body, brain, relationships, and income * Practical strategies to prevent burnout for yourself and your team Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Take the Next Step: ✔ Become an FBP Insider (7 days FREE): https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast]✔ Join our FREE live online events for fitness leaders: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]✔ Leave us a voicemail: fitnessbusinesspodcast.com/leaveusavoicemail [http://fitnessbusinesspodcast.com/leaveusavoicemail]✔ Join our LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/]✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/] Quotes: "I think of burnout as the point where your brain and your body hit the emergency brake after too much stress for too long." "You have to lower the floor instead of trying to raise the ceiling." "Burnout doesn't turn around because of a big dramatic change. It's the little shifts that make the difference." Key Topics & Timestamps (00:00) Why Burnout Is Not a Badge of Honor (04:00) The WHO Definition and Signs of Burnout (10:30) Physical and Mental Effects of Chronic Stress (18:00) Why Hustle Culture Keeps Leaders in Denial (25:00) The Minimum Viable Week Framework (32:00) Nervous System Resets and Daily Recovery (40:00) Preventing Burnout Across Your Team (48:00) Scrolling, Stress, and Habit Formation (57:00) One Boundary + One Nourishing Habit Challenge Our Guest: Emahlea Wilcher, Founder and Chief Executive Officer of New Approach Health ✔ Website: https://www.fitprofinders.com/https://www.newapproach.health [https://www.newapproach.health] ✔ LinkedIn: https://www.linkedin.com/in/emahlea/ [https://www.linkedin.com/in/emahlea/] ✔ Instagram: instagram.com/newapproach.health [http://instagram.com/newapproach.health] ✔ Costa Rica Burnout Recovery Retreat August 2026: https://www.newapproach.health/retreat [https://www.newapproach.health/retreat] Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] A heartfelt thank you to the partners who support The Fitness Business Podcast: * ABC Fitness Solutions: Simplifies operations, amplifies marketing and sales efforts, and enables a dynamic member experience. https://abcfitness.com/ [https://abcfitness.com/] * Lionel University: Provides online degree and certificate programs in Exercise Science and fitness education. https://www.lionel.edu/ [https://www.lionel.edu/] * Atlantis Strength: Designs and manufactures professional strength equipment for gyms and athletes.https://atlantisstrength.com/ [https://atlantisstrength.com/] * HireBob AI: Provides AI employees for fitness businesses for sales, support, and retention. https://hirebob.ai/ [https://hirebob.ai/] About Our Guest: Emahlea Wilcher, MPH, RD, LD, is a clinician, scientist, and founder of New Approach Health, a trauma-informed nutrition and burnout recovery practice. She helps high-achieving, stressed-out humans stop burning down their bodies to build their careers, using nervous-system–aware nutrition therapy and mind–body reconnection work. With dual master's degrees in public health nutrition and epidemiology (and her own history of burnout) Emahlea blends data, depth, and real-world compassion to help people feel safe, powerful, and at home in their bodies again. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

How to Motivate Your Fitness Staff with Gamification and Recognition with Alex Grande | Episode 555

Staff turnover remains one of the biggest challenges in the fitness industry, especially with part time and casual teams. In this episode, Justin Tamsett is joined by Alex Grande, psychologist and workplace recognition expert, to unpack how gamification, rewards, and genuine recognition can dramatically improve engagement, performance, and retention in fitness businesses. Alex explains the science behind motivation, the difference between intrinsic and extrinsic drivers, and why simple, low cost recognition programs often outperform expensive incentive schemes. Together, they explore practical examples fitness business owners can implement immediately, from peer to peer shoutouts and leaderboards to automation using everyday tools like Microsoft Teams and Excel. If you want a more motivated team without burning yourself out as a leader, this episode is a must listen. Key highlights from the episode: * Why recognition from managers is often more powerful than praise from executives * How gamification increases engagement without relying only on cash rewards * The SAPs framework and how to use status, access, power, and rewards with staff * How peer to peer recognition strengthens culture and retention * Practical, low cost gamification ideas for fitness businesses * How automation tools can make recognition consistent and easy Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Got value from today's episode? ✔ Leave us a review on your favorite podcast app ✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail [http://fitnessbusinesspodcast.com/leaveusavoicemail]✔ Share this episode with a colleague who wants to build a stronger team Ready for more: ✔ Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast]✔ Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]✔ Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/]✔ Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ [https://fitnessbusinesspodcast.com/review/] Quotes: "We underestimate how meaningful it is to stop and say thanks, and the impact it can create." - Alex Grande "Recognition from a manager is more meaningful than from an executive, oftentimes because the manager knows more about that person." - Alex Grande "People want to be appreciated and people want to be heard." - Alex Grande Jump Ahead: (00:03:00) What Reward and Recognition Really Mean in Fitness Businesses (00:05:00) Intrinsic vs Extrinsic Motivation and the SAPs Framework (00:06:00) The Psychology of Recognition and Why It Works (00:07:00) Why Manager Feedback Matters More Than Executive Praise (00:09:00) What Gamification Looks Like in a Real World Workplace (00:11:30) Using Status, Access, Power, and Rewards to Motivate Staff (00:14:30) Peer to Peer Recognition and Building Stronger Team Culture (00:18:00) Automating Recognition with Microsoft Teams and Power Automate (00:22:00) Engaging Part Time and Casual Staff Through Recognition (00:26:30) How to Start a Recognition Program Without Overthinking It Resources: ✔ Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast]✔ Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/]✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/] Recommended Books: ✔ Drive by Daniel Pink [https://amzn.to/4tbNVd2]✔ Influence: The Art of Persuasion by Robert Cialdini [https://amzn.to/4ajsIGl] Resources Mentioned: ✔ Microsoft 365 Tools ✔ Zapier ✔ Notion Our Guest: Alex Grande, Founder & CEO of Recognize ✔ Website: https://recognizeapp.com/ [https://recognizeapp.com/] ✔ LinkedIn: https://www.linkedin.com/in/alexgrande/ [https://www.linkedin.com/in/alexgrande/] Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] A heartfelt thank you to the partners who support The Fitness Business Podcast: * Les Mills USA: Creates pre-choreographed group fitness classes and offers home workouts. https://www.lesmills.com/us/ [https://www.lesmills.com/us/] * Referrizer: Provides automated marketing, referral, lead, and reputation management for local businesses. https://referrizer.com/ [https://referrizer.com/] * Energy Lounger: Sells the EnergyLounger, a full-body red and near-infrared light therapy device. http://www.energylounger.com/ [http://www.energylounger.com/] * Real Leader Fitness: Manufactures and sells commercial fitness and gym equipment. https://www.realleaderfitness.com/ [https://www.realleaderfitness.com/] * The Covery: Offers wellness, hormone replacement, weight loss, and aesthetic treatments. https://www.thecovery.com/ [https://www.thecovery.com/] https://www.thecovery.com/ "What we leave behind is not set in stone monuments, but what is woven into the lives of others." About Our Guest: Alex Grande is an entrepreneur and workplace innovation expert who combines gamification with HR technology to help organizations build stronger, more connected cultures. As the founder of Recognize, a social employee engagement SaaS platform, he helps companies improve communication, recognition, and retention through behavioral science and thoughtful design. With a degree in psychology and published research in unconscious bias and social cognition, Alex brings an evidence-based, human-centered approach to creating recognition programs that drive lasting cultural change. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Fueling Leadership: Self-Leadership, Values, and Alignment with Heather Wiser Soubra | Episode 554

If your body and mind are the engine of your leadership, what fuel are you putting into it? In this episode of The Fitness Business Podcast, Justin Tamsett sits down with Heather Wise Soubra, founder and CEO of Wiser Way Coaching and Director of the George Washington Leadership Institute at Mount Vernon. Heather shares powerful, practical insights on self-leadership—exploring how clarity, presence, values, habits, and alignment shape not just how we lead others, but how we lead ourselves first. This conversation is especially relevant for fitness business owners and leaders navigating pressure, chaos, and constant decision-making. Heather offers grounded strategies for responding instead of reacting, setting boundaries with integrity, and building daily practices that support sustainable leadership performance. Key highlights from the episode: ✔ Why self-leadership is the foundation of effective leadership ✔ How to build the "well" so you're resourced before pressure hits ✔ The importance of identifying and living by your personal leadership values ✔ How morning routines shape decision-making, communication, and energy ✔ Practical tools for boundary setting without guilt or conflict ✔ Why alignment—not hustle—is the key to long-term leadership impact Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Got value from today's episode? ✔ Leave us a review on your favorite podcast app ✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail [http://fitnessbusinesspodcast.com/leaveusavoicemail]✔ Share this episode with a colleague who wants to build a stronger team Ready for more: ✔ Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast]✔ Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents [https://fitnessbusinesspodcast.com/onlineevents]✔ Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ [https://fitnessbusinesspodcast.com/leave-us-a-voicemail/]✔ Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ [https://fitnessbusinesspodcast.com/review/] Resources: ✔ Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast [https://patreon.com/FitnessBusinessPodcast]✔ Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ [https://www.linkedin.com/groups/9878228/]✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ [https://mysteryshoppingforfitnessbusinesses.com.au/] Recommended Books: ✔ Walk the Talk by Carolyn Taylor ✔ The 4‑Hour Workweek by Tim Ferriss ✔ The Way of Integrity by Martha Beck ✔ PDF of Brene Brown's value exercises - https://fitnessbusinesspodcast.com/prod/wp-content/uploads/2026/01/22_0120-Values-Document-BBbrandedUU.pdf Our Guest: Heather Wiser Soubra, Founder, Wiser Way Coaching and Director, George Washington Leadership Institute, Leadership Coach and Executive Facilitator ✔ Website: https://wiserwaycoaching.com/ [https://wiserwaycoaching.com/] ✔ Instagram: https://www.instagram.com/heatherwisersoubra/ [https://www.instagram.com/heatherwisersoubra/] ✔ LinkedIn: https://www.linkedin.com/in/heathersoubra/ [https://www.linkedin.com/in/heathersoubra/] Merch Sponsor: Mystery Shopping for Fitness Businesses (Australia exclusive) [https://mysteryshoppingforfitnessbusinesses.com.au/] Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ [https://fitnessbusinesspodcast.com/merch/] REX Roundtables: Website: www.REXRoundtables.com [http://www.rexroundtables.com]Email: Eddie@REXRoundtables.com [Eddie@REXRoundtables.com] A heartfelt thank you to the partners who support The Fitness Business Podcast: ✔ BeBalanced Centers: Provides natural hormone balancing for weight loss and symptom relief. https://www.bebalancedcenters.com/ [https://www.bebalancedcenters.com/]✔ Instinctive Insights: Provides profit-driven marketing and data science services to increase customer acquisition. https://www.instinctiveinsights.com/ [https://www.instinctiveinsights.com/]✔ Eleiko: Manufactures and sells premium strength and weightlifting equipment. https://eleiko.com/en-us [https://eleiko.com/en-us]✔ NetGym: Provides automated staff operations and sub-request management for fitness studios. https://www.netgym.com [https://www.netgym.com]✔ EGYM: Provides smart, connected fitness technology and equipment for gyms. https://egym.com/us [https://egym.com/us] About Our Guest: Heather Wiser Soubra is Founder and CEO of Wiser Way Coaching and Director of The George Washington Leadership Institute at Mount Vernon. An ICF Professional Certified Coach (PCC), she empowers leaders and teams to reach their fullest potential by tapping into inner wisdom and building on strengths. Previously Senior Vice President at the International Dairy Foods Association, Heather holds degrees from George Mason University in intercultural communication and coaching, plus an Executive Certificate in Facilitation from Georgetown University. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!