Ep. 012: CRM vs FSM Explained | the follow-through.

Ep. 018: Humanizing Your Business | the follow-through.

Clay wraps up his three-part series on staying in front of customers (email, postcards, and now phone calls) by making the case for the most overlooked tactic of all: simply picking up the phone. He opens with a quick shoutout to Bob Turner, who just hit 365 days of consistent daily content. Then he breaks down why a genuine check-in call — not a sales pitch — builds trust and quietly brings business back around. Key takeaways: * The week's series: email (Monday), postcards (Wednesday), phone calls (today) — three ways to stay top-of-mind without being salesy. * Calls aren't for pitching. They're for checking in, which naturally opens doors to more work. * Who to call: cold past leads, past customers, and existing clients, especially during slower seasons. * Most customers are pleasantly surprised by a check-in call, not annoyed. * Consistency matters: block 20-30 minutes a day and keep notes so conversations feel personal. * People remember how you made them feel, not your offer — and that's what turns one-time clients into repeat business.

Ep. 017: Where Do You Land? | the follow-through.

Are You Actually Getting Leads — Or Just Getting Ignored? Clayton Graba (Kaeru CX) and Jeff Gutowski (Break the Image) sit down to have a brutally honest conversation about why so many contractors and service businesses are leaving money on the table — and they're not holding back. From AI-generated flyers flooding social media to websites that look great but convert nobody, they break down what's actually happening in the digital marketing world right now. You'll hear why a pretty website means absolutely nothing if no one can find it, why your follow-up system is either working like a spider web or costing you jobs, and why the leads you're already getting might be slipping right through your fingers. They also tackle the 24/7 reality of today's customers — the ones filling out contact forms at 10pm on a Sunday — and what you need to have in place so you never miss an opportunity again. If you've ever thought "I need more leads" — you might just need to do more with the ones you already have. 🔗 Ready to stop missing leads and start closing them? 👉 Check out Kaeru CX [https://advantage.kaerucx.com/]: 👉 Or visit Stop Missed Leads: [https://stopmissedleads.com/]

Ep. 016: Why Postcards Still Work | the follow-through.

Digital is noisy — physical mail cuts through. In this episode, Clayton explains why postcards and direct mail are working again. He shares how to use them to stay top of mind and reactivate past leads and customers. Use them right, and you stand out where others aren’t even showing up.

Ep. 015: Email Marketing Isn't Dead | the follow-through.

Email marketing isn’t broken — most people just do it wrong. In this episode, Clayton explains why consistency and value matter more than selling. He shows how email keeps you top of mind and drives repeat business over time. Do it right, and you stay visible while everyone else gets forgotten.

Ep. 014: CRM + FSM Working Together | the follow-through.

You don’t choose between CRM and FSM — you use both. In this episode, Clayton walks through how these systems work together from lead to job to reactivation. He breaks down where each tool takes over and how to create a seamless flow. Build the full system, and your business runs like a machine.