The HEX-Files Energy Marketing Podcast

AI Is Changing Customer Buying Behavior and Business Growth Strategy with Mark Greco

32 min · 21. touko 2026
jakson AI Is Changing Customer Buying Behavior and Business Growth Strategy with Mark Greco kansikuva

Kuvaus

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does HubSpot help businesses improve customer experience through connected CRM and AI tools, and why are flexibility and technology adoption important in today’s changing digital market? In Episode 24 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Mark Greco [https://www.linkedin.com/in/marksgreco/], Executive at HubSpot [https://www.linkedin.com/company/hubspot/], about the evolution of digital marketing, CRM technology, and AI in business growth. Mark shares his journey from engineering and web development into inbound marketing, and explains how HubSpot grew from a marketing platform into a connected ecosystem for sales, marketing, and service teams. He discusses the importance of breaking down silos, improving customer experience, and adapting to changing buyer behavior driven by AI and digital tools. Mark also highlights how modern CRM systems are easier to adopt, more connected, and increasingly important for companies looking to stay competitive in a rapidly changing market.  With a background in engineering and web development, Mark Greco explains how HubSpot evolved from a marketing platform into a connected system for sales, marketing, and customer service. Mark shares how the company focused on helping businesses improve collaboration, customer experience, and visibility across teams through modern CRM technology. He also highlights the impact of AI on buyer behavior, the importance of adapting to new digital tools, and the challenges companies face when modernising long sales cycles and relationship driven industries. IN THIS EPISODE, EXPECT TO LEARN: -How Mark Greco helped shape the early growth of HubSpot and inbound marketing -Why connected CRM systems improve collaboration between sales, marketing, and service teams -How AI is changing customer behavior, sales processes, and digital marketing strategies -The challenges companies face when adopting new technology and modernising long sales cycles -How businesses can stay competitive by improving customer experience and embracing digital tools 📧 For inquiries or to learn more about HubSpot's evolving ecosystem, email Mark Greco directly at: mgreco@hubspot.com [mgreco@hubspot.com] TIMESTAMPS: [00:00] - Teaser [00:36] - Introduction of podcast and guest Mark Greco [02:24] - The Rise of Inbound Marketing and SEO Tools [03:46] - Breaking Down Silos Between Sales and Marketing [05:22] - HubSpot’s Evolution into a Connected CRM Platform [08:34] - Working with CROs and Business Growth Strategies [09:30] - AI’s Growing Role in Marketing and Sales [11:50] - HubSpot AI Tools and Customer Support Features [14:04] - AI Search, SEO Changes, and Buyer behavior [19:43] - Adapting Industrial Sales to Modern Customer Expectations [20:51] - CRM Adoption Challenges in Relationship Driven Industries [26:10] - Expanding the Role of CRM Across Business Teams [28:45] - Excitement Around AI and the Future of Business Tools FOLLOW OUR GUEST MARK GRECO ON: -LinkedIn: https://www.linkedin.com/in/marksgreco/ [https://www.linkedin.com/in/marksgreco/]  -HubSpot (LinkedIn): https://www.linkedin.com/company/hubspot/ [https://www.linkedin.com/company/hubspot/]  -HubSpot (Website): https://www.hubspot.com/ [https://www.hubspot.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

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33 jaksot

jakson The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley kansikuva

The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How Beam Global supports electric mobility, energy security, and smart infrastructure through EV charging systems, battery storage, and intelligent city solutions, and why innovation, strong product design, decentralized energy, and global expansion are important for growth in the sustainable technology market? In Episode 31 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Desmond Wheatley [https://www.linkedin.com/in/desmondwheatley/], President & CEO of Beam Global [https://www.linkedin.com/company/beamforall/], a sustainable technology company focused on electric mobility, energy security, battery storage, and smart infrastructure. Desmond explains how the company develops and manufactures solutions that support EV charging, resilient power systems, and intelligent city infrastructure across the United States, Europe, the Middle East, and Africa. He discusses the benefits of decentralized energy, the growing demand for electrification, and the importance of designing products that are both effective and visually appealing. Desmond also shares insights on serving government and commercial customers, expanding into new markets, supporting humanitarian projects through Beam for Good, and the opportunities created by autonomous charging, drones, and advanced battery technologies. With a background in technology innovation and sustainable infrastructure, Desmond Wheatley explains how Beam Global helps government and commercial customers support electric mobility, energy security, battery storage, and smart infrastructure solutions. Desmond shares how the company develops and manufactures products that enable EV charging, resilient power systems, and intelligent city services without relying on traditional grid infrastructure. He also highlights the importance of product design, educating the market on decentralized energy, expanding into international markets, and creating new opportunities through autonomous charging, advanced batteries, drones, and humanitarian initiatives. IN THIS EPISODE, EXPECT TO LEARN: -How Beam Global supports electric mobility through rapidly deployed EV charging infrastructure and battery technologies -Why decentralized energy, energy security, and resilient power systems are becoming increasingly important for governments and businesses -How the company develops solutions for electric vehicles, drones, smart infrastructure, and battery storage across global markets -The challenges of educating customers, expanding internationally, and accelerating the transition away from traditional energy systems -How product design, innovation, autonomous charging, and humanitarian initiatives are helping create new opportunities in the energy and mobility sectors 📢 LEARN MORE ABOUT BEAM GLOBAL’S ELECTRIC MOBILITY, ENERGY SECURITY, BATTERY STORAGE, AND SMART INFRASTRUCTURE SOLUTIONS DESIGNED TO SUPPORT A MORE SUSTAINABLE AND RESILIENT FUTURE. VISIT: HTTPS://BEAMFORALL.COM/ [https://beamforall.com/]  💬 Have questions or want to explore potential opportunities? Reach out through the Contact Us page and connect with the Beam Global team: Visit: https://beamforall.com/about/contact-us/ [https://beamforall.com/about/contact-us/]  TIMESTAMPS: [00:00] - Teaser [00:49] - Introduction of podcast and guest Desmond Wheatley [02:20] - Beam Global Overview and Business Structure [06:12] - Energy Security and Battery Storage Solutions [15:34] - Global Markets and International Expansion Strategy [20:39] - Decentralized Energy and Infrastructure Growth [24:37] - Government Customers and Go To Market Strategy [32:24] - Product Design and Marketing Approach [38:21] - Business Challenges and Market Education [42:23] - Financing Models and Customer Adoption [47:17] - Future Opportunities and Technology Growth [51:11] - Company Information and Final Thoughts FOLLOW OUR GUEST DESMOND WHEATLEY ON: -LinkedIn: https://www.linkedin.com/in/desmondwheatley/ [https://www.linkedin.com/in/desmondwheatley/]  -Beam Global (LinkedIn): https://www.linkedin.com/company/beamforall/ [https://www.linkedin.com/company/beamforall/]  -Beam Global (Website): https://beamforall.com/ [https://beamforall.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

22. heinä 202652 min
jakson How Renewable Energy Companies Cannot Differentiate and Keep Losing Customers with Melanie C. Kelly kansikuva

How Renewable Energy Companies Cannot Differentiate and Keep Losing Customers with Melanie C. Kelly

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How Pivot Energy uses a purpose-driven brand, audience-focused messaging, and strong sales and marketing alignment to grow market share in renewable energy, and why data, technology, AI, and community education play an important role in building trust, improving results, and supporting long-term project development? In Episode 30 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Melanie C. Kelly [https://www.linkedin.com/in/mck/], Vice President of Marketing and Client Partnerships at Pivot Energy [https://www.linkedin.com/company/pivot-energy/], a distributed solar and renewable energy company. Melanie shares how Pivot built a strong, purpose-driven brand to stand out in a competitive market and grow its market share. She explains the importance of understanding different audiences, aligning sales and marketing, and creating messages that address specific customer needs. Melanie also discusses measuring marketing performance through data and technology, adapting to changes in AI and search, and educating communities about the benefits of renewable energy to support project development and long-term growth. With more than a decade of experience in renewable energy and over 20 years in revenue-focused roles, Melanie C. Kelly explains how Pivot Energy built a purpose-driven brand to stand out in the distributed solar market. She shares how the company focuses on understanding different audiences, creating clear value propositions, and building strong relationships with customers, landowners, and communities. Melanie also highlights the importance of sales and marketing alignment, using data and technology to measure results, and adapting to changes in AI, search, and community engagement to support long-term business growth. IN THIS EPISODE, EXPECT TO LEARN: -How Pivot Energy built a purpose-driven brand to stand out in the competitive renewable energy market -Why understanding the needs of different audiences is critical for growing market share and building trust -How sales and marketing teams can stay aligned through shared goals, feedback, and customer insights -The importance of using data, technology, and clear reporting to measure marketing performance and business impact -How AI, search changes, and community education are shaping the future of renewable energy marketing and project development 📢 LEARN MORE ABOUT PIVOT ENERGY’S RENEWABLE ENERGY SOLUTIONS AND COMMUNITY IMPACT. VISIT: HTTPS://PIVOTENERGY.NET/ [https://pivotenergy.net/] TIMESTAMPS: [00:00] - Teaser [01:02] - Introduction of podcast and guest Melanie C. Kelly [02:10] - Brand Differentiation and Renewable Energy Growth [05:37] - Rebranding Process and Brand Positioning [11:15] - Sales and Marketing Alignment Challenges [16:28] - Brand Awareness and Marketing Campaign Strategy [19:44] - Marketing Technology and Performance Tracking [24:23] - AI Tools and Data Insights in Marketing [27:20] - Marketing Budgets and Business Priorities [32:06] - AI Search Trends and Future Growth Opportunities [36:02] - Community Education and Renewable Energy Adoption [39:27] - Company Resources and Final Takeaways FOLLOW OUR GUEST MELANIE C. KELLY ON: -LinkedIn: https://www.linkedin.com/in/mck/ [https://www.linkedin.com/in/mck/] -Pivot Energy (LinkedIn): https://www.linkedin.com/company/pivot-energy/ [https://www.linkedin.com/company/pivot-energy/] -Pivot Energy (Website): https://www.pivotenergy.net/ [https://www.pivotenergy.net/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/] -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez] -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/] -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/] -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801] -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

15. heinä 202639 min
jakson B2B Growth Strategy That Actually Wins Customers Using Data and CRM Systems with Rachel Miller-Short kansikuva

B2B Growth Strategy That Actually Wins Customers Using Data and CRM Systems with Rachel Miller-Short

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessmenthttps://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does Applied Control use customer relationships, CRM insights, and data-driven strategies to grow sales, improve marketing performance, and build stronger customer engagement in the energy and industrial sectors? In Episode 29 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Rachel Miller-Short [https://www.linkedin.com/in/rachel-miller-short-2698a6a/], VP Sales and Marketing at Applied Control [https://www.linkedin.com/company/applied-control-equipment/]. Rachel shares how staying close to customers, tracking sales activity through CRM systems, and using data to guide decisions help drive growth in the energy and industrial sectors. She discusses the importance of balancing hunter and farmer sales roles, aligning marketing with sales, and building strong customer relationships through face-to-face engagement. Rachel also talks about measuring marketing ROI, improving sales training, using technology to support lead generation, and adapting to changing customer expectations through digital tools and analytics. With a background in sales and marketing leadership in the energy and industrial sectors, Rachel explains how Applied Control focuses on building strong customer relationships through face-to-face engagement, data-driven decision making, and close alignment between sales and marketing. She shares how the company balances account growth and new customer acquisition through dedicated hunter and farmer sales roles. She also highlights the importance of CRM systems, sales training, marketing measurement, and using analytics to improve customer engagement, generate qualified opportunities, and support long-term business growth. IN THIS EPISODE, EXPECT TO LEARN: -How strong customer relationships and face-to-face engagement help drive growth in the energy and industrial sectors -Why balancing hunter and farmer sales roles is important for both new customer acquisition and account development -How CRM systems, sales activity tracking, and customer data support better sales and marketing decisions -The value of measuring marketing performance, lead quality, and ROI through clear KPIs and analytics -How sales training, digital tools, and close alignment between marketing and sales help improve customer engagement and business growth TIMESTAMPS: [00:00] - Teaser [01:01] - Introduction of podcast and guest Rachel Miller-Short [03:02] - Importance of Customer Proximity and Understanding Challenges [06:00] - Targeting New Customers and 'New Logo' Strategy [11:00] - Personality Profiling and Selecting Hunters vs. Farmers [19:27] - Sales Tech Stack: Salesforce, CRM, and Social Media Tools [24:13] - Earned vs. Paid Media and Technical Credibility [28:02] - Marketing Budgets, ROI, and Cross-Functional Alignment [32:39] - In-house Data Analytics Team and Dashboard Reporting [37:33] - Future Opportunities: Learning Modules and Marketing Buy-In [38:47] - Closing Thoughts: Data-Driven Decisions and Contact Info FOLLOW OUR GUEST RACHEL MILLER-SHORT ON: -LinkedIn: https://www.linkedin.com/in/rachel-miller-short-2698a6a/ [https://www.linkedin.com/in/rachel-miller-short-2698a6a/] -Applied Control (LinkedIn): https://www.linkedin.com/company/applied-control-equipment/ [https://www.linkedin.com/company/applied-control-equipment/] -Applied Control (Website): https://www.appliedcontrol.com/ [https://www.appliedcontrol.com/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/] -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez] -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/] -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/] -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801] -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

10. heinä 202640 min
jakson How Companies Are Replacing the Utilities and Slashing Their Energy Costs with Brad Stutzman kansikuva

How Companies Are Replacing the Utilities and Slashing Their Energy Costs with Brad Stutzman

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How O3 Energy helps commercial and industrial customers lower energy costs with solar, battery storage, and microgrids, and why strong relationships, smart technology, and focused sales strategies are important for growth in the renewable energy market? In Episode 28 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Brad Stutzman [https://www.linkedin.com/in/bradstutzman/], Founder and Chief Executive Officer of O3 Energy [https://www.linkedin.com/company/o3-energy/], a renewable energy services company focused on commercial and industrial solar, battery storage, microgrids, and energy solutions. Brad shares how the company shifted from real estate financing into renewable energy after the 2009 recession and grew by helping businesses reduce utility costs. He discusses the importance of targeting high energy users, building strong customer relationships, and providing complete solutions including financing, development, and operations support. Brad also talks about the challenges of growing a sales pipeline, the role of technology and AI in improving processes, and the opportunity created by advances in solar and battery systems. With a background in renewable energy development, Brad Stutzman explains how O3 Energy helps commercial and industrial customers lower utility costs through solar, battery storage, microgrids, and energy solutions. Brad shares how the company moved from real estate financing into renewable energy and grew by focusing on high energy users and long term customer relationships. He also highlights the importance of strong sales and marketing alignment, using technology to improve processes, and providing flexible options through financing, project development, and ongoing support. IN THIS EPISODE, EXPECT TO LEARN: -How O3 Energy helps commercial and industrial customers reduce electricity costs through solar, battery storage, and microgrids -Why high energy users such as hotels, multifamily properties, and businesses are key markets for renewable energy solutions -How the company moved from real estate financing into solar development and energy services -The challenges of building sales pipelines, managing growth, and balancing operations with new project demand -How technology, AI tools, and strong customer relationships help improve sales, marketing, and project delivery in the energy industry 📢 LEARN MORE ABOUT O3 ENERGY’S COMMERCIAL AND INDUSTRIAL SOLAR, BATTERY STORAGE, AND RENEWABLE ENERGY SOLUTIONS DESIGNED TO HELP BUSINESSES REDUCE UTILITY COSTS. VISIT: HTTPS://O3ENERGY.COM/ [https://o3energy.com/] 📞 CONTACT BRAD STUTZMAN TO DISCUSS ENERGY SOLUTIONS FOR YOUR BUSINESS. Call: 888-999-2902  TIMESTAMPS: [00:00] - Teaser [00:55] - Introduction of podcast and guest Brad Stutzman [01:51] - Renewable Energy Services and Market Focus [04:22] - Target Customers and Solar Project Opportunities [07:05] - Financing Options and Solar Project Models [09:17] - Solar Sales Cycle and Project Development Process [11:54] - Competing with Utilities and Energy Savings [15:28] - Digital Marketing and Industry Relationships [17:12] - Sales and Marketing Alignment for New Offers [19:20] - Technology, CRM Systems, and AI Tools [22:23] - AI Applications for RFPs and Proposals FOLLOW OUR GUEST BRAD STUTZMAN ON: -LinkedIn: https://www.linkedin.com/in/bradstutzman/ [https://www.linkedin.com/in/bradstutzman/]  -O3 Energy (LinkedIn): https://www.linkedin.com/company/o3-energy/ [https://www.linkedin.com/company/o3-energy/]  -O3 Energy (Website): https://www.linkedin.com/company/o3-energy/ [https://www.linkedin.com/company/o3-energy/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/]  -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez]  -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: -Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/]  -Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/]  -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801]  -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

1. heinä 202628 min
jakson The Solar Waste Crisis for Leaders to Avoid Billion-Dollar Risk using Recycling Systems - Pablo Dias kansikuva

The Solar Waste Crisis for Leaders to Avoid Billion-Dollar Risk using Recycling Systems - Pablo Dias

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessmenthttps://bit.ly/hex-file-go-assessment [https://bit.ly/hex-file-go-assessment] __________________________________________ How does SOLARCYCLE use high tech recycling facilities to support circular economy operations, and why are trust, organic marketing, and operational scale important for growth in the clean energy market? In Episode 27 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez [https://www.linkedin.com/in/arnaud-dasprez-3a949a/?originalSubdomain=fr] speaks with Pablo Dias [https://www.linkedin.com/in/pablordias/], Co-Founder and Chief Technology Officer of SOLARCYCLE [https://www.linkedin.com/company/solarcycle-inc/], a technology company focused on recycling solar panels and creating a circular economy. He is also the author of the book Climate Changed [https://www.pablodias.net/livro]. Pablo shares how the company evolved to run multiple facilities that extract valuable materials like aluminum and silver to divert waste from landfills. He discusses the importance of building a strong brand around trust, focusing on clear mass balances, and establishing a domestic glass manufacturing plant to process old panel glass into new ones. Pablo also talks about the challenges of growing a startup, proving compliance to customers, and positioning high tech recycling as a better alternative to landfilling panels. With a background in recycling research and academia, Pablo Dias explains how SOLARCYCLE focuses on providing circular economy solutions for old solar panels. Pablo shares how the company balances technology, value extraction, and scale to help customers reduce their reliance on landfilling panels. He also highlights the importance of domestic manufacturing, building trust through audited mass balances, and staying focused on high purity materials while growing brand awareness in the clean energy space. IN THIS EPISODE, EXPECT TO LEARN: -How SOLARCYCLE utilizes advanced machinery to develop high tech recycling systems for old solar panels. -Why the United States is considered a key market for clean circular economy solutions due to an aging installed base of solar equipment. -How the company focuses on creating commercial grade products that are pure and valuable, built through specialized in house equipment. -The challenges of establishing brand awareness and customer trust, specifically regarding the need to prevent sham recycling practices. -How the use of audited mass balances, organic marketing strategies, and strong customer relationships helps drive growth in emerging energy markets. 📢 INTERESTED IN CIRCULARITY, SUSTAINABILITY, AND THE REAL TRADE-OFFS OF ENVIRONMENTAL ACTION? HEAD OVER TO PABLO DIAS' WEBSITE FOR DEEPER INSIGHTS AND RESOURCES. VISIT: PABLODIAZ.NET [http://pablodiaz.net] 📘 GRAB YOUR COPY OF PABLO DIAS' BOOK “CLIMATE CHANGED” ON HIS WEBSITE TO DISCOVER HOW COLLECTIVE ACTION CAN DRIVE REAL ENVIRONMENTAL IMPACT. VISIT: HTTPS://WWW.PABLODIAS.NET/LIVRO [https://www.pablodias.net/livro] TIMESTAMPS: [00:00] - Teaser [01:16] - Introduction of podcast and guest Pablo Dias [04:06] - Circular Economy and Solar Panel Material Recycling [07:06] - Compliance Mandates and Goodwill Markets [10:53] - Marketing Strategy and Building Customer Trust [15:37] - Commodity Index Pricing and Material Purity [18:26] - Collective Environmental Action and Book Motivation [21:21] - Thought Leadership and Scientific Publications [25:13] - Sham Recycling Risks and Scaling Operations [28:38] - Adjacent Equipment and Short Term Opportunities [30:43] - Capital Intensive Business and Flywheel Deployment [32:25] - Digital Resources and Connecting on LinkedIn FOLLOW OUR GUEST PABLO DIAS ON: -LinkedIn: https://www.linkedin.com/in/pablordias/ [https://www.linkedin.com/in/pablordias/] -Website: https://www.pablodias.net/ [https://www.pablodias.net/] -Climate Changed (Book): https://www.pablodias.net/livro [https://www.pablodias.net/livro] -SOLARCYCLE (LinkedIn): https://www.linkedin.com/company/solarcycle-inc/ [https://www.linkedin.com/company/solarcycle-inc/] -SOLARCYCLE (Website): https://www.solarcycle.us/ [https://www.solarcycle.us/] FOLLOW HOST ARNAUD DASPREZ ON: -LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ [https://www.linkedin.com/in/arnaud-dasprez-3a949a/] -Facebook: https://www.facebook.com/arnaud.dasprez [https://www.facebook.com/arnaud.dasprez] -Instagram: https://www.instagram.com/arnauddasprez/ [https://www.instagram.com/arnauddasprez/] FOLLOW THE PODCAST: * Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ [https://www.linkedin.com/company/hexagroup/] * Visit the HexaGroup Website: https://www.hexagroup.com/ [https://www.hexagroup.com/] * Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 [https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801] * Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360 [https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360]

24. kesä 202634 min