103. Hard Wax vs Soft Wax vs Sugaring Truth

108. How I Booked 31 Clients In 7 Days As A Waxing Studio Owner | Rebel Wax Studio

If you're a solo esthetician, waxing studio owner, or beauty professional struggling to fill your books, this episode is for you. I recently hired a new waxer and in her first 7 days she had 31 clients on her books. Fast forward just a few short weeks and she now has over 200 appointments booked since joining our team. In this episode, I'm breaking down exactly what I did to make it happen and how you can apply these same strategies to your business. You'll learn: ✔️ How we're using TikTok to attract local clients ✔️ The local SEO strategy bringing in bookings ✔️ How Google Business Profile is helping us grow ✔️ The DM outreach strategy that's converting ✔️ Email marketing campaigns that actually work✔️ Why most estheticians stay stuck with empty books ✔️ How to become impossible to miss in your local market If you're trying to grow your waxing business, build a fully booked schedule, or get more waxing clients, these are the exact strategies we're using right now at Rebel Wax Studio in Bend, Oregon. Sponsor Spotlight 💗 Today's episode is sponsored by GlossGenius If you're tired of gaps in your schedule, clients not rebooking, or credit card processing fees eating into your profits, I highly recommend checking out GlossGenius. We use GlossGenius at Rebel Wax Studio every single day to manage bookings, client communication, inventory, reporting, online booking, automated reminders, and rebooking systems. As we've continued to grow our team, it's become an essential part of running our business. ✨ Use code REBEL to receive 50% OFF your first 2 months of a GlossGenius Premium Plan. glossgenius.com/rebelshow Resources Mentioned ✨ Book a Waxing Appointment at Rebel Wax Studio brazilianwaxbend.com 🎓 FREE Hard Waxing 101 Course: Free Hard Waxing 101 Course https://training.lashandwaxoc.com/101 📦 Want to Try Rebel Wax? New customers can claim free Rebel Wax samples. To qualify, you must be a licensed esthetician/cosmetologist or currently enrolled in school. Please email proof of your license or school enrollment to support@lashandwaxoc.com and our team will help you get started. 🛍 Shop Rebel Wax 10% off https://lashandwaxoc.com/discount/BREE10 Connect With Me📱 Instagramhttps://www.instagram.com/breemesquit/ #WaxingBusiness #EstheticianBusiness #WaxingClients #BeautyBusiness #WaxingStudio #MarketingForEstheticians #SoloEsthetician

107. How They Built A $1M Waxing Business | Wax With Sayge | The Wax Coven

How do you go from being a solo waxer to leading a team of seven and building a waxing studio on track for $1 million in annual revenue? In this episode of The Rebel Show, I sit down with Catie and Alyssa, owners of The Wax Coven in Springfield, Missouri. We dive into their journey from working in toxic salon environments to building a thriving waxing business with a strong team culture, incredible client retention, and a studio projected to hit seven figures this year. We also discuss Sayge, their revolutionary waxing training tool designed to help estheticians master Brazilian waxing technique, improve confidence, reduce training time, and create better client experiences. Whether you're a student esthetician, solo waxer, suite owner, or currently building a team, this episode is packed with real-world lessons on hiring, leadership, training, retention, marketing, and business growth. In This Episode: ✔️ How they grew from solo waxers to a team of 7 ✔️ When it's time to hire another esthetician ✔️ The biggest mistakes new studio owners make ✔️ How to improve wax training and retention ✔️ Why culture matters more than skill when hiring ✔️ How they attract over 100 new clients per month ✔️ The reality of scaling a waxing business ✔️ Lessons learned building a studio on track for $1M revenue ✔️ How Sayge helps train better waxers faster Shop Sayge & Save 10% Get your own Sayge waxing training mannequin and save 10% with code BREE10 👉 Shop Sage Here https://www.waxwithsayge.comUse code: BREE10 Visit The Wax Coven 👉 The Wax Coven https://www.thewaxcoven.com

106. Waxing Business Marketing Strategy For Estheticians | Bree Mesquit

Most estheticians are posting content with zero strategy… then wondering why nobody is booking. In this episode of The Rebel Show, I break down TOFU, MOFU, BOFU (top of funnel, middle of funnel, bottom of funnel) and how to actually guide potential clients from discovering your business to becoming repeat clients. We’re talking about: • How to get more waxing clients • The content every esthetician should be posting • How to build trust on Instagram • Why Google Business Profile matters • Trial reels and top of funnel content • Social proof and client trust • Why “link in bio” is dead • How DM automation helps convert followers into paying clients • The exact posting strategy I’d use to grow a beauty business in 2026 If you’re a waxer, esthetician, brow artist, or beauty professional trying to grow your clientele through social media, this episode is for you. ✨ Want my full Instagram strategy? Check out Booked Out With Instagram https://ig.lashandwaxco.com/booked ✨ Want to try Rebel Wax? Visit rebelwax.com code: BREE10 ✨ Follow for more waxing business and esthetician education content.

105. Why Every Waxer Should Get Waxed

Should estheticians be offering Brazilian waxes if they’ve never experienced one themselves? In this episode of The Rebel Show, I’m breaking down the 7 reasons why I believe waxers should be on the receiving end of the services they offer and how it can completely change your client experience, communication, confidence, and overall waxing business. We talk about: • How getting waxed improves client communication • Why empathy creates better client retention • The importance of understanding prep and aftercare firsthand • How it helps you sell services more naturally • Why being a “product of your product” matters in the beauty industry • The connection between client experience and building a profitable waxing business If you’re an esthetician, student, or Brazilian wax specialist wanting to improve your technique, client experience, and business, this episode is for you. 🎓 Want free hard waxing training? Check out my FREE Hard Waxing 101 Course here: training.lashandwaxoc.com/101 💖 Shop Rebel Wax: https://www.lashandwaxoc.com code: BREE10 🎙️ Listen to more episodes of The Rebel Show for estheticians looking to grow their waxing business, improve social media marketing, and master waxing techniques.

104. How To Fire A Difficult Client As An Esthetician

If you’ve ever had a client who constantly no shows, disrespects your policies, drains your energy, or makes you dread seeing their name on your schedule… this episode is for you. In today’s episode of The Rebel Show, I’m breaking down exactly how to professionally fire a difficult client as an esthetician without ruining your reputation or creating unnecessary drama. I’m sharing: • The biggest client red flags to watch for • When it’s time to let a client go • How to handle repeat late cancellations and no shows • The exact approach I use to fire clients professionally • Scripts and boundaries for estheticians • How to protect your peace, energy, and business • What to do if they leave a negative review Not every client is meant to stay in your business forever, and sometimes protecting your standards is necessary to build a profitable and healthy clientele. Whether you’re a solo esthetician, waxer, salon owner, or beauty professional, I hope this episode helps you feel more confident setting boundaries in your business. ✨ PRODUCTS & EDUCATION: Free Hard Waxing Course: https://training.lashandwaxoc.com/101Shop Rebel Wax: https://lashandwaxoc.com/discount/BREE10 Booked Out With Instagram Course: https://ig.lashandwaxco.com/booked?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnOQobjTUQRWYmTWeRrDfD0IRLkwN_aMvzNbluEVYCNkNj2V_znNJk3CJyIzk_aem_vYj4VvP7VJj2Oj2WSweqOw 🎧 Listen to more episodes of The Rebel Show for waxing education, esthetician business tips, social media marketing, mindset, and growing a profitable beauty business.