Toy Business Unboxed

#147: Inside the Mind of a Futurist: Building Something Bigger Than a Card Game

18 min · 26. touko 2026
jakson #147: Inside the Mind of a Futurist: Building Something Bigger Than a Card Game kansikuva

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In this episode, Blaine Mcdonnell, a tech innovator turned tabletop creator, shares how his background inspired Base 6, a card game platform designed to spark creativity, storytelling, and social connection for ages seven and up. The conversation explores the game's unique mechanics, blending elements from UNO and Story Cubes with abstract imagery that encourages complex narrative building and lateral thinking. Blaine also speaks to the bigger vision, including expanded rule variations, a worldwide community, and skills training that helps prepare the next generation for a fast changing world.

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jakson #170: 57 Years of Toys: One Legend's Incredible Journey kansikuva

#170: 57 Years of Toys: One Legend's Incredible Journey

In this episode, Jason sits down with Bruce “Buddy” Paris, founder of Toytronics and a true industry legend with nearly 57 years in the toy business. Bruce walks through a career that spans Ideal Toys, a decade at Mattel during the Hot Wheels and Intellivision era, a stint as Microsoft employee number 250 working alongside Bill Gates, and ultimately a return to the industry that never let him go. Today, he manufactures Wizard of Oz collectibles through Toytronics, perfectly timed with the franchise's explosive resurgence driven by the Wicked movies, the Las Vegas Sphere, and the 125th anniversary of the original book. He also shares his perspective on how retail consolidation and AI have transformed the toy business beyond recognition over five decades. If you love the history of the toy industry and want to hear hard-won wisdom from someone who has truly seen it all, this episode is for you.

5. heinä 202620 min
jakson #169: He Almost Quit, Then God Gave Him a Game Idea kansikuva

#169: He Almost Quit, Then God Gave Him a Game Idea

In this episode, Jason sits down with Rusty Lumpkin, president and designer at Three Nail Games, a faith-driven board game company built from scratch in rural Indiana. Rusty shares how he balanced teaching chemistry and physics, farming, youth ministry, and raising six kids while pursuing his dream of publishing original games. He walks through his growing catalog including Sea of Plunder, Camouflage, Go for the Krill, and Are You More Like?, and teases two exciting upcoming releases. He also opens up about the very real challenges of distribution, building an audience without industry connections, and why face-to-face gaming will always beat the screen. If you are chasing a creative dream with the odds stacked against you, Rusty's story is exactly what you need to hear.

25. kesä 202626 min