Working Girl Talk

On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits.  Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities.   💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

MARKETING NEWS * Instagram for iPad?! (The Verge) * Locked Posts on IG (Social Media Today) * Meet a new TikTok challenger, Neptune (TechCrunch) CAMPAIGNS OF THE WEEK * A1 vs. AI * San Pellegrino x The Sopranos (AdWeek) * Jet-Puffed’s Easter Hack (CNN, WalMart)   CELEBRITY x BRAND COLLAB ROUNDUP: * Kardashian x Crumbl * Dolly x Good American * Nike x Rory McIlroy   WORK BREAK * Denise Richards & Her Wild Things * A24's Warfare 💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.   NEWS * Pepsie Purchases Poppi - Forbes [https://www.forbes.com/sites/claraludmir/2025/03/17/pepsi-co-buys-poppi-/] * Meta and “Community Notes” - Media Post [https://www.mediapost.com/publications/article/404185/meta-to-launch-controversial-community-notes-fea.html] * AI Comments were spotted - Daily Carnage via Jonah Manzano [https://www.threads.net/@jonahmanzano/post/DHO6wpqTx69] * 3-minutes videos may perform better - Buffer and Social Media Today [https://www.socialmediatoday.com/news/research-tiktok-longer-videos-get-more-reach/742754/]   CAMPAIGN OF THE WEEK * Tower28’s The Blush Lives of Sensitive Girls [https://www.instagram.com/p/DG3X-icPVEy/] - shoutout to Rachel Karten [https://www.milkkarten.net/] for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why!   WORK BREAK: * Novocaine * Upcoming trailers: Accountant 2 and Ballerina  * Severance (contains Season 1 Spoilers!) * Lady Gaga’s Mayhem album

In today's episode: * Tiktok launched an Oscars hub [https://newsroom.tiktok.com/en-us/filmtok-97th-oscars?utm_source=substack&utm_medium=email] * Cynthia Erivo visits Raising Cane's - E! [https://www.eonline.com/news/1414196/oscars-2025-cynthia-erivo-went-to-raising-canes-after-ceremony] * McDonalds celeb orders - AdWeek [https://www.adweek.com/brand-marketing/mcdonalds-reveals-celebrity-breakfast-orders-after-hollywoods-biggest-night/] * Instagram may launch a stand-alone app for Reels - The information [https://www.theinformation.com/articles/instagram-may-launch-reels-as-separate-app-increasing-pressure-on-tiktok?shared=912efd256ba85d9b&utm_source=substack&utm_medium=email] * YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube [https://blog.youtube/news-and-events/1-billion-monthly-podcast-users/?utm_source=substack&utm_medium=email] * YouTube mid-roll ads announcement . Google [https://support.google.com/youtube/thread/320350373/updates-to-mid-roll-ads-for-creators-on-youtube?utm_source=substack&utm_medium=email] * Prebiotic sodas making moves - Poppi, Ollipop and Coke - Marketing Brew [https://www.marketingbrew.com/stories/2025/03/03/olipop-golf-sponsorship-prebiotic-soda-lagc-tgl], CNBC [https://www.cnbc.com/2025/02/18/coca-cola-launches-simply-pop-prebiotic-soda-to-rival-olipop-poppi.html] * Duo is alive - USA Today [https://www.usatoday.com/story/tech/2025/02/24/duolingo-duo-owl-mascot-faked-death/80059015007/] WORK BREAK: * Eternal Sunshine of the Spotless Mind (Prime) * Running Point (Netflix)

Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: * Buzzfeed’s new social platform, minus the SNARF (ANA [https://www.ana.net/magazines/show/id/news-2025-02-13-buzzfeed-takes-on-snarf], TechCrunch [https://techcrunch.com/2025/02/11/buzzfeed-is-taking-on-instagram-tiktok-x-with-a-new-social-platform-designed-to-spread-joy/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIPcdGRqHFLJqbMtV9nSQi49pFZeJtxSQ6diG2vjRDPiScPuU-k00H3w0l_DbwAkSbWqsUK53UnDeUoOMSZur15uhP6V_lywbXjbNNLVx0XSfP3RlJIXB3_161LunRPv1FOCzNUD8I1IwSn-vgnsmAhU50SsDYvdXz5kERjiIPU9], Sign-up Page [https://www.buzzfeed.com/bfisland?promo=true]!) * Netflix Bites opens in Vegas --and I need to go! (Variety [https://variety.com/2025/digital/news/netflix-bites-restaurant-las-vegas-mgm-grand-1236304177/]) * Rachel Kirkconnell and Brawny (E! [https://www.eonline.com/news/1413864/how-rachael-kirkconnell-is-poking-fun-at-matt-james-breakup]) * Hailey Bieber x FILA (See the landing page! [https://www.fila.de/en/Featured/hailey-for-fila/]) * RIP Duo the owl WORK BREAK: * Traitors recap/thoughts (spoilers around the 10 minute mark) FOLLOW Working Girl Talk on Instagram [https://www.instagram.com/workinggirltalk/]