Book Marketing Mentors

You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand? This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast.  Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber.  You’ll learn how to use video to grow your audience, build authority, and sell more books. Key Takeaways: * Become the go-to expert. Answer specific, high-value questions instead of pushing your book. * Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for. * Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more. * Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery. * Build loyal followers. The more useful your channel, the more people subscribe without being asked. Tune in to transform the way you use video to market your book and connect with your ideal readers! Here's how to connect with Louise: Website [https://www.louisebrogan.com/] LinkedIn [https://www.linkedin.com/in/louisebrogan] Instagram [https://www.instagram.com/louisebrogan] YouTube [https://www.youtube.com/@raiseyourvisibilityonline] Download your free guide on how to use LinkedIn [https://louisebrogan.com/download] ************************************************************************* Your Story = Your Sales Superpower Want to attract more clients and grow your business fast? My friend Lisa Bloom’s Selling Through Story program shows you how to use storytelling to stand out, build trust, and boost sales. Learn from the best—Lisa’s a true pro with 15+ years of experience. But hurry—enrollment closes Sunday, June 22 at 1pm PT. [https://safe.story-coach.com/t?orid=7930&opid=4%20]

Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book? This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity. From overcoming childhood programming that sabotages sales efforts to mastering the art of question-based selling, Benjamin shares hard-hitting strategies that empower you to promote your books without feeling pushy. 🔑 Key Takeaways – What You’ll Discover in This Episode: * What childhood rules (like “don’t talk to strangers”) may still be sabotaging your book sales * The surprising reason caring too much about your book can actually push readers away * How asking the right questions can open more doors than a polished sales pitch * Why focusing on what your book solves is more powerful than what it’s about * The hidden danger of giving too much away—and how to keep curiosity working in your favor Ready to unleash your inner sales advocate and move more books with less resistance?  Tune in for Benjamin’s unconventional wisdom! ***SPECIAL from  Benjamin for BMM Listeners ONLY!!!*** Use the code BOOKMENTORS in a DM to Benjamin on Instagram www.instagram.com/benjamindennehy [http://www.instagram.com/benjamindennehy] BMM listeners will get Access to 2 Crash Courses FOR FREE - 10 Reasons Why Your Prospecting Fails - How to Bulldoze your way through Objections Usually $197 BUT FREE to your listeners. PLUS the opportunity to Join a LIVE Q&A with me (exclusive to Sales Matrix Courses Members ONLY) for FREE as well. YOU TUBE www.youtube.com/c/UKsMostHatedSalesTrainer [http://www.youtube.com/c/UKsMostHatedSalesTrainer] WEBSITE www.salesmatrixcourses.com [http://www.salesmatrixcourses.com/] ************************************************************************* Your Story = Your Sales Superpower Want to attract more clients and grow your business fast? My friend Lisa Bloom’s Selling Through Story program shows you how to use storytelling to stand out, build trust, and boost sales. Learn from the best—Lisa’s a true pro with 15+ years of experience. But hurry—enrollment closes Sunday, June 22 at 1pm PT. [https://safe.story-coach.com/t?orid=7930&opid=4%20]

Do you know how strategic sponsorships can boost your book sales and author platform? This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships. From identifying the “grassroots” meaning of sponsorship to creative collaboration ideas, Charmaine shares practical steps that any author, no matter their platform size, can take to secure and maximize sponsorship support for greater book success. Key Takeaways - Here’s what most authors overlook: * It’s not charity—it’s marketing. Sponsors don’t donate; they invest where their audience hangs out (yours). * Look around. Your next sponsor might be your hairdresser or local service club. * Pair it with bulk sales. Want your book in schools or communities? Partner with groups that can distribute for you. * Cash isn’t the only currency. Free services or products can boost your brand and lead to bigger deals. * Skip the cold pitch. Warm connections win. Build the relationship first—then talk business. Ready to land sponsors—no matter your topic or audience size? Tune in for simple, actionable steps to fund your message and serve your readers. Here's how to connect with Charmaine: LinkedIn [https://www.linkedin.com/company/raise-a-dream/] FaceBook [https://www.facebook.com/raiseadream] ************************************************************************* Your Story = Your Sales Superpower Want to attract more clients and grow your business fast? My friend Lisa Bloom’s Selling Through Story program shows you how to use storytelling to stand out, build trust, and boost sales. Learn from the best—Lisa’s a true pro with 15+ years of experience. But hurry—enrollment closes Sunday, June 22 at 1pm PT. [https://safe.story-coach.com/t?orid=7930&opid=4%20]

Feeling like your small email list isn’t enough to move the needle? Think again. This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book. If you’re tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy’s down-to-earth advice will help you make email work - no huge list required. Key Takeaways: * Why jumping into promo mode too fast might backfire And what to send first to warm up your list (without sounding salesy). * A fun way to share your book that actually builds trust Think behind-the-scenes sneak peeks, helpful tips, and stories your readers will love. * How often should you email your list? The answer might surprise you—and it’s all about what works for you. * How to make your subscribers feel like VIPs From little bonuses to exclusive content, you’ll learn how to turn casual readers into raving fans. * Easy email automations that do the heavy lifting for you Plus, how to test and tweak what you send so more people actually open (and act on) your emails. Listen in to discover how even a small email list can become your most powerful tool for book marketing success. ************************************************************************* Your Story = Your Sales Superpower Want to attract more clients and grow your business fast? My friend Lisa Bloom’s Selling Through Story program shows you how to use storytelling to stand out, build trust, and boost sales. Learn from the best—Lisa’s a true pro with 15+ years of experience. But hurry—enrollment closes Sunday, June 22 at 1pm PT. [https://safe.story-coach.com/t?orid=7930&opid=4%20]

Are you ready to transform your LinkedIn presence and make your book promotion unforgettable? This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn. Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity. From busting imposter syndrome to creating engaging content and converting followers into loyal readers, Miranda reveals powerful media strategies authors can use on LinkedIn and beyond.  Key Takeaways: 1. How being fully yourself online can attract the right readers—without trying to be someone you're not 2. Why imposter syndrome disappears when you use your real-life experience as your brand's secret weapon 3. The one storytelling trick that turns your posts and messages into meaningful reader connections 4. Hidden LinkedIn tools that quietly grow your email list and deepen reader relationships 5. What happens when you stop chasing trends and focus on building real momentum instead Ready to share your story?  Tune in for Miranda’s actionable tips and energizing wisdom to spark your LinkedIn journey! Here's how to connect with Miranda: Website: MirandaVonFricken.com [https://mirandavonfricken.com/] Book: Own Your Awesome on LinkedIn [https://www.amazon.com/Own-Your-Awesome-LinkedIn%C2%AE%EF%B8%8F-Billion/dp/B0D5YXJXNJ/ref=sr_1_1?crid=2SMGMQ77JAT47&dib=eyJ2IjoiMSJ9.2sS0FHsudkuM_mluvhaHaDRsKmyYL9EnUZUlBGWlk3xJfwzrvTKH4DV1pHzJV4cbhwMMcB2m3Ssc3QF7Bzzw_A.QtJMkBa6T3DMo5a28z3yUxFZ2u3Oq49Kcmp1vQPouuY&dib_tag=se&keywords=Own+Your+Awesome+on+LinkedIn&qid=1746897687&sprefix=own+your+awesome+on+linkedin%2Caps%2C243&sr=8-1] Podcast: Own Your Awesome [https://mirandavonfricken.com/podcast/] https://LinkedIn.com/in/MirandaVonFricken [https://linkedin.com/in/MirandaVonFricken] https://Instagram.com/MirandaVonFricken [https://instagram.com/MirandaVonFricken] ************************************************************************* Your Story = Your Sales Superpower Want to attract more clients and grow your business fast? My friend Lisa Bloom’s Selling Through Story program shows you how to use storytelling to stand out, build trust, and boost sales. Learn from the best—Lisa’s a true pro with 15+ years of experience. But hurry—enrollment closes Sunday, June 22 at 1pm PT. [https://safe.story-coach.com/t?orid=7930&opid=4%20]