The Elevate and Execute Podcast
ELEVATE AND EXECUTE PODCAST BUILDING A REAL ESTATE CAREER FROM SCRATCH WITH SPENCER ARGUETA In this episode of Elevate and Execute, Brian Preston and Kyle Fernandez sit down with Elevate Realty partner Spencer Argueta to discuss her journey from Colorado stay-at-home mom to becoming one of the top-producing agents and owners at Elevate Realty. Spencer shares how a relocation to St. Louis led to an unexpected career in real estate, the lessons she learned building a business in a city where she knew no one, and how strategic lead generation, relationship-building, and consistency helped her grow from a handful of transactions to helping build a brokerage on pace for hundreds of millions in annual sales. The conversation also takes a deep dive into Zillow, buyer agency agreements, lead generation, database building, and what today's consumers need to understand about working with real estate agents. WHAT YOU'LL LEARN * How Spencer went from knowing nobody in St. Louis to becoming a top-producing Realtor * Why relationships are the foundation of a successful real estate career * The importance of saying "yes" early in your business * How Zillow became one of the largest lead-generation platforms in real estate * The difference between Zillow's traditional lead model and Zillow Preferred/Flex * Why building and nurturing a database creates long-term success * How Missouri's buyer agency laws have changed the home-buying process * What buyers should know before signing an agency agreement * Why experience matters when choosing a real estate agent * How Elevate Realty helps new agents accelerate their growth KEY TOPICS DISCUSSED SPENCER'S JOURNEY TO ST. LOUIS * Relocating from Colorado after her husband's company transfer * Working at Lifetime Fitness and meeting Kyle Fernandez * Getting her real estate license while raising three children * Choosing a small brokerage over large national brands BUILDING A BUSINESS FROM ZERO * Starting without a sphere of influence * Leveraging internet leads and strategic partnerships * Reinvesting earnings back into lead generation * Growing through referrals and repeat clients ZILLOW EXPLAINED * How Zillow became the nation's largest real estate portal * Understanding lead generation and Zillow Preferred * The true cost and value of paid leads * Why databases are more valuable than individual transactions MISSOURI BUYER AGENCY AGREEMENTS * What changed in Missouri law * Why buyers must now sign agreements before viewing homes * Different agency agreement options available to consumers * How buyers can protect themselves during the process ADVICE FOR NEW AGENTS * Why consistency beats shortcuts * The importance of training and coaching * How new agents can shorten the time between licensing and their first paycheck * What separates successful agents from those who leave the industry MEMORABLE QUOTES > "Real estate is a relationship business." > "The value in real estate is in your CRM and your database." > "I want to earn your business and become your agent for life." > "The more people I meet, the more people will transact." > "If you're saying no all the time, you're stealing from your future income." ABOUT SPENCER ARGUETA Spencer Argueta is a partner at Elevate Realty and one of the driving forces behind the brokerage's growth. After relocating to St. Louis from Colorado, she built a thriving real estate business from the ground up and now helps coach and mentor agents while overseeing key systems, operations, and lead-generation strategies within the company. CONNECT WITH ELEVATE REALTY Whether you're buying, selling, investing, or exploring a career in real estate, Elevate Realty's mission is simple: To elevate the lives of our clients, our agents, and the communities we serve.
36 episodios
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