A New Role for Researchers - as Orchestrators - Interview with Ned Dwyer, Great Question

Giving UX Research Eyes: AI That Watches, Not Just Listens - Interview with Aaron Cannon, Outset

Aaron Cannon, CEO and Co-Founder of Outset, returns to AI 4 UX to show how AI-moderated research is moving beyond listening. Outset's Visual Intelligence gives the AI moderator eyes: it can observe screen behavior, detect emotional signals, identify friction, and ask follow-up questions based on what participants actually do during a study. John and Aaron discuss how Outset has evolved over the past two years, how agent-assisted study creation works, why visual observation matters for usability testing, and how research teams can use AI while keeping quality guardrails in place. Outset is one of the tools featured in our Maven.com course, AI for Customer Research. This episode covers: - Visual Intelligence for AI-moderated research - AI-generated study design and agent swarms - Real-time probing based on screen behavior - Emotional signals and usability friction - The say-do gap in research - Context injection, custom moderators, and enterprise guardrails

Fast, Flexible, AI-powered Research at Scale - Interview with Priya Krishnan, Strella

In this installment of AI for UX, we sit down with Priya Krishnan, Co-Founder & COO of Strella. Priya explains how Strella blends AI and human insight to reinvent how research is conducted, scaled, and shared. See the tool in action! This interview includes a demo of Strella —watch the video version on YouTube: https://youtu.be/VX5uFg8iXUE Learn more about Strella: https://www.strella.io/ Episode Summary: https://www.brilliantexperience.com/blog/fast-flexible-ai-powered-research-at-scale-interview-with-priya-krishnan-strella “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnhMeUNaYVZtMUZHRDJkb1BhZ3MwczI4Y2o2UXxBQ3Jtc0traTJsMGNLTzFsRTBmcVRDbktHcjQwYlZfTl9EQXMyM211VktIbzAyS3dkYVdaUkJGanlLMWpRMWFlOXVLbGR6cFloV0l3bTBPLVhKZzZzTWg3Z2ZfNXg5bGlRdzhrUUdpOTNoR3d6SnlmeXBRV21aVQ&q=https%3A%2F%2Fbrlx.com%2F&v=3zWoM7pcg2w].

Real Research at Simulated Speed - Interview with Avi Yashchin, Subconscious AI

In this installment of AI for UX, we sit down with Avi Yashchin, CEO of Subconscious AI. Avi reveals how simulated experiments and behavior-first modeling are reshaping the future of UX and market research. See the tool in action! This interview includes a demo of Subconscious AI —watch the video version on YouTube: https://youtu.be/_7_8sxChraQ Learn more about Subconscious AI: https://subconscious.ai/ Episode Summary: https://www.brilliantexperience.com/blog/real-research-at-simulated-speed-interview-with-avi-yashchin-subconscious-ai “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmt3c3FrR2owUXphNUFsQ1JwSUhLZDJ4RkxVUXxBQ3Jtc0tsMDU4U1hUZERyOG8wNWUxUUs4WS1XMExrd3RJcjQtQTdKclZrVTEyZDRkNnNJR1ROTGRGdURVTk42akJsbnMtWVhNX29aaEl6UFNNVjBhRzY1NlpFYUNuMW0zU1lRbUJlLUxNQXFic0twWlppVHdrbw&q=https%3A%2F%2Fbrlx.com%2F&v=3zWoM7pcg2w].

Grounded AI Personas That Grow With You - Interview with Mike Taylor, Ask Rally

In this installment of AI for UX, we sit down with Mike Taylor, CEO & Co-Founder of Ask Rally. Mike Taylor shares how Ask Rally empowers teams to simulate research using synthetic users grounded in real data. See the tool in action! This interview includes a demo of Ask Rally —watch the video version on YouTube: https://youtu.be/3zWoM7pcg2w Learn more about Ask Rally: https://askrally.com/ Episode Summary: https://www.brilliantexperience.com/blog/grounded-ai-personas-that-grow-with-you-interview-with-mike-taylor-ask-rally “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.

Scaling Research Influence in the Age of AI - Interview with Jo Widawski, Maze

In this installment of AI for UX, we sit down with Jo Widawski, Founder and CEO of Maze. Jo shares how Maze’s new AI moderator is transforming research from a bottleneck into an engine of strategic influence. See the tool in action! This interview includes a demo of Maze —watch the video version on YouTube: https://youtu.be/GEJov2eHIsQ Since the time of recording, Maze’s AI moderator has launched publicly with a full rebrand and expanded functionality. Learn more about Maze: https://maze.co/ Episode Summary: https://www.brilliantexperience.com/blog/scaling-research-influence-in-the-age-of-ai-interview-with-jo-widawski-maze “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.