Brilliance Talks
This episode breaks down a powerful B2B marketing strategy that most founders completely miss. Nate Burke, Co-Founder of Diginius, shares how he scaled a global marketing platform across 60+ countries and built one of Microsoft’s largest advertising partnerships, by focusing on strategy, not hype. We explore: → Why the best B2B marketing strategy avoids direct competition → How to build scalable sales systems → The real role of AI in marketing today → Lessons from scaling globally → What separates resilient founders from those who quit If you're serious about growth, this episode is essential listening. 📝 Show Notes: 01:18 The “Partner with #2” Strategy Explained 02:48 Why You Shouldn’t Compete with Giants Like Amazon 05:57 Why You Shouldn’t Give Your Data to Big Platforms 08:25 How Better Data Helped Sell a Company 12:32 What Breaks First When You Scale Past 20 Employees 13:48 Founder-Led Sales vs Sales Team (Hard Truth) 26:23 Why Localisation is Harder Than You Think About Guest: LinkedIn: https://www.linkedin.com/in/nate-burke-77a4104/ Diginius: https://diginius.com/ Connect with us: Instagram: https://www.instagram.com/simac.konkader/ LinkedIn: https://linkedin.com/in/simac-konkader
50 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de Brilliance Talks!