What a Personal Branding Audit Taught Us About Content That Actually Wins Clients | Ep 48

The Uncomfortable Truth About How Coaches Actually Get Clients | Ep53

Most coaches don’t have a lead magnet problem. They have a conversation problem. In this video, I break down the uncomfortable reality of how coaches actually get clients, especially when you’re balancing subcontracting work, trying to build your own business, and wondering why content alone isn’t creating consistent opportunities. We unpack the three routes to client acquisition: * Outreach * Content * Ads But more importantly, we look at why so many coaches start in the wrong place. I share the mindset shift that completely changed how I think about outreach, why content felt safer than conversations, and the expensive lesson I learned after spending thousands on ads before validating my offer properly. You’ll also hear: * Why many coaches unconsciously avoid outreach * The belief that makes outreach feel transactional * How authentic outreach differs from “pitch slapping” * Why conversations create better offers, better content, and better sales * Real examples of launches that failed and succeeded based on whether outreach happened first If you’ve been posting consistently but still struggling to build a steady pipeline, this video will help you understand what actually moves things forward. Authentic Outreach Playbook: https://drive.google.com/file/d/13W-SEKdcSUOThYE78z5oh66Vm1MxaBtM/view?usp=sharing [https://drive.google.com/file/d/13W-SEKdcSUOThYE78z5oh66Vm1MxaBtM/view?usp=sharing**] Newsletter for stories, tips and resources: leverageaccelerator.co [http://leverageaccelerator.co] Timestamps: 00:00 The Uncomfortable Reality Of Getting Coaching Clients 01:00 The 3 Ways Coaches Get Clients 01:50 Why Most Coaches Avoid Outreach 02:00 Why Ads And Content Get Complicated Fast 03:20 The Real Reason Outreach Feels Icky 03:50 The Ladder Of Inference Explained 05:30 Why Coaches Avoid Outreach Entirely 06:40 Why This Is A Belief Problem 07:10 Why I Chose Content Over Outreach 08:20 What Happened When I Tried Ads 09:25 The Missing Foundation Behind Offers That Sell 10:20 Why Outreach Comes Before Content 11:25 The GPS Analogy That Changed Everything 12:10 What Authentic Outreach Actually Looks Like 13:25 What A Real Client Pipeline Feels Like 13:50 Why Outreach Works Before Funnels Do 14:20 Turning Conversations Into Offers And Content 15:20 The Webinar Launch That Failed 16:05 The Launch That Made $21K 16:55 Why Conversations Beat Polished Marketing 17:10 The Honest Starting Point For Coaches

How We Escaped the “Too Many Priorities” Trap | Ep 52

Newsletter for stories, tips and resources: leverageaccelerator.co [http://leverageaccelerator.co] Community to create more sales opportunities using relationship-first business development habits: networkandsell.com [http://networkandsell.com] If your days are full but your business isn’t moving, this conversation will likely hit close to home. In this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack a real moment inside their own business where things started to feel stretched, scattered, and unsustainable. More tasks, more ideas, more “important” work… but less clarity, less energy, and less progress. They walk through the exact conversation that helped them reset. You’ll hear: * Why doing more can quietly make your business worse * How “legacy tasks” keep you stuck without you realising it * The simple prioritisation filter that changed everything * What to do when everything feels important (but clearly isn’t) * How to free up time without dropping what actually matters This isn’t theory. It’s a raw look at how two business partners navigated overwhelm in real time and came out with a clearer, more focused way of working. If you’ve been feeling busy but not effective, this episode will give you a practical way to rethink what’s actually on your plate. Timestamps: 00:00 Working hard but stuck 00:20 The moment the workload felt too much 01:40 Too many plates, not enough room 03:10 Why prioritisation matters 04:00 The frustration of “was this even important?” 05:00 The hidden cost of taking work away 06:20 Riley’s burnout warning sign 08:30 The real issue: legacy activities 09:40 Habits that quietly keep you overloaded 10:30 Making space means removing something 11:20 Obligation, little fires, and product roadmaps 12:50 How they started solving the problem 14:20 Brain dumping what’s actually on the plate 15:40 Sorting the work into clearer buckets 16:40 Rechecking the goal 17:50 Using strategy as the filter 18:20 Asking what drains the most energy 19:00 The Venn diagram for better prioritisation 20:20 Bringing work forward to take work off 21:10 Good enough is good enough 22:30 Focus, simplification, and perfectionism 23:10 Why crossing things off isn’t the full answer 24:00 Ship it, finish it, move on 25:00 The process you can use yourself 26:00 You’re spending time on the wrong things 26:10 Teasing the next behind-the-scenes episode 27:00 Thanks for hanging out

Why We Paid $30,000 for Help (And What We Expect to Learn) | Ep 51

Newsletter for stories, tips and resources: leverageaccelerator.co [http://leverageaccelerator.co]Community to create more sales opportunities using relationship-first business development habits: networkandsell.com [http://networkandsell.com] We just got accepted into a $30,000 coaching programme. And in this behind-the-scenes episode, we break down exactly why we made that decision. This isn’t about hype or “leveling up” for the sake of it. It’s about something more honest: we hit a point in our business where effort alone wasn’t enough to create consistent growth. We were solving problems… but new ones kept appearing. In this episode, we talk about: * Why even experienced coaches still need coaching * The bottlenecks that kept us stuck between growth stages * What we hope to learn (especially around content, sales, and leverage) * The tension between figuring it out yourself vs getting help * The personal reasons behind the investment — time, family, and lifestyle We also share the mindset shift that changed everything for us: being the kind of client we want to attract. If you’re a coach, consultant, or facilitator trying to grow your business without burning out — this will give you a clear, honest look at what it actually takes to move forward. Hosted by Riley and Ped, co-founders of Leverage Accelerator. Timestamps: 00:00 Why we joined a $30,000 coaching programme 00:40 Getting accepted and what Black Belt is 01:57 Why we’re happy to share we’re getting help 03:30 Growth mindset, learning, and serving clients better 04:39 Why experience beats figuring it out alone 06:10 The growth ceiling we kept hitting 08:09 Why now was the right time to invest 10:28 What we hope to learn from the programme 13:17 The real content lesson we want to improve 15:00 Adapting what we learn to our own audience 16:29 Systems, positioning, and our unique strengths 17:18 Letting go of insecurity around asking for help 17:49 Pressure, integrity, and being a good client 19:28 Relief, accountability, and shortening the learning cycle 20:50 Did we wait too long to do this? 22:26 The personal reasons behind the investment 23:20 Why helping people has to come first 24:45 Why we’re documenting this journey

Why Working Harder Isn’t Growing Your Business | Ep50

If you’ve ever felt like you’re working harder than ever… but your business isn’t really moving forward, this video will likely hit close to home. In this video, Riley breaks down a counterintuitive truth: the effort that helps you start your business can quietly become the thing that keeps you stuck. He shares his own journey from launching his first program to hitting growth plateaus — and why doubling down on hard work didn’t fix it. Instead, the real shift came from changing how he made decisions. You’ll learn: * Why effort has diminishing returns as you scale * How “hard work” can become a flawed decision-making compass * The difference between a builder mindset and a director mindset * What to stop doing to create real leverage in your business * How to make better decisions that actually move the needle This isn’t about avoiding hard work. It’s about making sure your effort is going in the right direction. If you’re a coach, consultant, or service provider trying to grow without burning out, this will give you a clearer way forward.

Why Brilliant Coaches Struggle to Get Clients Beyond Their Network (And What to Do About It) | Ep 49

Pricing and Designing Offers that sell themselves: https://youtu.be/ABLCmXKdLLE Join newsletter for stories, tips, and resources: http://leverageaccelerator.co/ Create more sales opportunities: Join Network & Sell: http://networkandsell.com/ For years I taught other businesses how to understand their customers. Meanwhile, I had no idea how to make what I did relevant to people outside my existing network. I'd built a six-figure business. But almost every penny came from people who already knew me. The moment I tried to reach beyond that, nothing connected. It cost me the right projects, my confidence, and my peace of mind. The answer was sitting on my bookshelf the whole time. In this video, I walk you through the inside-out trap most coaches, consultants, and facilitators fall into, introduce the Transformation Spectrum as a way to map client pains and gains with far more precision, and share the Big Five Framework — a tool I developed to help you design offers from the outside in, so your ideal clients recognise your offer is for them before you've described a single thing you do. Here's what we cover: - Why leading with credentials and methodology works only with people who already know you - How the Transformation Spectrum maps the full range of pains and gains - The Big Five: Avatar, Problem, Pain, Outcome, and Aspiration - Why skipping the avatar makes the whole model fall apart - How I applied this to finally build positioning that resonates beyond my network Chapters: 00:00 The Irony — Teaching Others What I Wasn't Doing Myself 00:50 What the Inside-Out Approach Looks Like (and Why It Fails) 02:20 Why Inside-Out Works With People Who Know You 04:50 Why It Fails With Strangers — and What to Do Instead 06:40 The Book That Changed How Ped Designs Offers 07:50 Customer Segments: Jobs, Pains, and Gains 09:10 Shifting from Inside-Out to Outside-In Thinking 09:50 Introducing the Transformation Spectrum 13:30 The Big Five Framework Explained 14:20 Avatar: The Foundation of the Big Five 15:30 Problem and Pain: Identifying What's Most Urgent 15:40 Gains, Outcomes, and Aspiration 17:10 The Most Common Traps When Using the Big Five 18:40 Applying the Big Five to Ped's Own Business 20:40 Top Tip: Don't Make It Up — Go and Ask