Clown Cast
Retail stores have quietly become advertising superpowers. We explore the 'third wave' of digital advertising—powered by the one thing that actually matters to advertisers: your purchase history. Walmart, Target, and Amazon aren't just selling you groceries; they're building a $165 billion ad empire on what's in your cart. 00:00 - Introduction and The Problem with Current Ads 01:45 - Wave 1: Search Advertising (Google's Intent Revolution) 03:20 - Wave 2: Social Advertising (Know Your Identity) 05:00 - Wave 3: Retail Media (Know What They Actually Bought) 07:30 - The Numbers: $60B in 2025, $71B Projected for 2026 10:15 - How Retail Media Actually Works Across Platforms 13:00 - Amazon, Walmart, Target: Building Media Companies Inside Stores 15:30 - Why This Matters and What's Coming Next This podcast episode was fully generated by AI — research, script, voices, and production. Built with Claude, Piper TTS, and automated pipeline tooling.
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