Daily Variety

Daily Variety

Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and the Oscars for the Biggest Brands

19 min · 11 de may de 2026
Portada del episodio Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and the Oscars for the Biggest Brands

Descripción

On today’s special Upfronts-themed episode [https://variety.com/t/upfronts/], Rita Ferro, Disney’s president of global advertising, offers a preview of the Mouse House’s May 12 presentation to advertisers in New York. Ferro details Disney’s plan to link the live spectacle of the Grammys, the Super Bowl and the Oscars [https://variety.com/2026/tv/news/oscars-disney-advertising-super-bowl-grammys-live-shows-1236632874/] for big brands. She gives her perspective on the state of the scatter market, the mood of the upfront compared to last year, and how Disney is embracing the creator economy. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de Daily Variety!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

158 episodios

episode 'Backrooms' and 'Obsession' Rattle the Box Office as Gen Z Embraces its Own Horror Helmers artwork

'Backrooms' and 'Obsession' Rattle the Box Office as Gen Z Embraces its Own Horror Helmers

On today’s episode, in our Box Office segment, Variety’s Rebecca Rubin unpacks the eye-popping stats delivered by A24’s “Backrooms” [https://variety.com/2026/film/box-office/backrooms-box-office-kane-parsons-1236763407/] and weekend three of Focus Features' “Obsession.” It’s a one-two punch of low-budget horror from digital-native directors, [https://variety.com/2026/film/box-office/backrooms-box-office-record-opening-weekend-obsession-jumps-star-wars-crumbles-1236763355/] and it was enough to KO the second weekend of Disney and Lucasfilm’s “The Mandalorian and Grogu.” However, theater owners aren't complaining, as Rubin explains. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

1 de jun de 202617 min