Diary of CHRO
LuÃs Sottomayor is the Founder and CEO of Talent Portugal, a Talent Attraction and Employer Branding platform that joins candidates, companies, and universities. In this video, we will cover topics like: ððŠð§ðªð¯ðªðµðªð°ð¯ ð°ð§ ðð®ð±ðð°ðºðŠð³ ðð³ð¢ð¯ð¥ðªð¯ðš ðð©ðŠ ð¬ðŠðº ðŠððŠð®ðŠð¯ðµðŽ ðµð©ð¢ðµ ð®ð¢ð¬ðŠ ð¶ð± ð¢ ðŽðµð³ð°ð¯ðš ðŠð®ð±ðð°ðºðŠð³ ð£ð³ð¢ð¯ð¥ ðð©ðŠ ð¯ðŠð¹ðµ ð£ðªðš ðµð³ðŠð¯ð¥ðŽ ðªð¯ ðð®ð±ðð°ðºðŠð³ ðð³ð¢ð¯ð¥ðªð¯ðš ðð°ðž ð©ð¢ðŽ ðµð¢ððŠð¯ðµ ð¢ðµðµð³ð¢ð€ðµðªð°ð¯ ð€ð©ð¢ð¯ðšðŠð¥ ð§ð°ð³ ðŠð®ð±ðð°ðºðŠð³ðŽ ðžðªðµð© ððŠð®ð°ðµðŠ ð¢ð¯ð¥ ððºð£ð³ðªð¥ ðžð°ð³ð¬ ððŠðº ð®ðŠðµð³ðªð€ðŽ ð¥ð° ðºð°ð¶ ð¶ðŽðŠ ðµð° ð®ðŠð¢ðŽð¶ð³ðŠ ðµð©ðŠ ðŽð¶ð€ð€ðŠðŽðŽ ð°ð§ ð¢ð¯ ðŠð®ð±ðð°ðºðŠð³ ð£ð³ð¢ð¯ð¥ðªð¯ðš ðŽðµð³ð¢ðµðŠðšðº ððªðŽðµð¢ð¬ðŠðŽ ð€ð°ð®ð±ð¢ð¯ðªðŠðŽ ð¢ð³ðŠ ð®ð¢ð¬ðªð¯ðš ðžð©ðŠð¯ ðµð³ðºðªð¯ðš ðµð° ð£ð¶ðªðð¥ ðµð©ðŠðªð³ ðŠð®ð±ðð°ðºðŠð³ ð£ð³ð¢ð¯ð¥ Luis will also be a speaker at the HR Week Lisbon 2026, April 28-29, 2026. Meet LuÃs Sottomayor! Follow João Ricardo: â â â â â â https://www.linkedin.com/in/joaoricardos/â â â â â â [https://www.linkedin.com/in/joaoricardos/] â â â â â â https://www.linkedin.com/company/dchroâ â â â â â [https://www.linkedin.com/company/dchro] â â â â â â https://www.instagram.com/diaryofchro/ [https://www.instagram.com/diaryofchro/] Guest Profile: https://www.linkedin.com/in/luissottomayor/ [https://www.linkedin.com/in/luissottomayor/] https://talentportugal.com/ [https://talentportugal.com/] https://talentportugal.com/employer-branding-conference/ [https://talentportugal.com/employer-branding-conference/] Subscribe to the ð¿ððð§ð® ð€ð ðŸððð Newsletter: https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216 [https://www.linkedin.com/newsletters/diary-of-chro-podcast-7339651439327113216] #humanresources #hrleadership #hr #dchro #diaryofchro #recursoshumanos #employerbranding #talentattraction #recruitment #employerbrand (00:00) Intro (05:10) What is Talent Portugal? (07:13) Definition of Employer Branding (08:06) The Key Elements of a strong Employer Brand (11:35) The process for developing an employer branding strategy from scratch (15:08) Talent attraction has evolved over the past few years. The next big trend (17:08) Rise of Remote Work and the global talent pool (21:04) Key metrics to measure the success of an Employer Branding Strategy (22:34) Glassdoor & Word of Mouth (employee advocacy) (28:52) HR Week Lisbon 2026
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