Email Swipes

Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32 [http://nikkielbaz.com/podcast/pain-points]. Ideas you don’t want to miss (03:47) Takeaway 1: Know your audience and tailor your strategy to their reality. (04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers. (05:42) Takeaway #3: Weigh the pros and cons. We may be best serving our customers, even if they think we’re doing things wrong. (07:17) Takeaway #4: Know your lines. What matters to you as a brand? What matters to you for your customers? Links from this episode Take a look at the emails we featured in Ep. 32 [https://docs.google.com/document/d/1O_tA6oaDlTtFEOZeXTXT-7_Vqd_u6YpB1ELFrQN20s0/edit#heading=h.ar7it7imr96x] Learn the amazing benign violation theory from Nick Guadio in Episode 9 [https://nikkielbaz.com/podcast/write-like-a-human/] Hannah taught us the say-do gap in a LinkedIn post, but she also came on for an amazing episode [https://nikkielbaz.com/podcast/webinar-registration-emails/] Hear Rand Fishkin question standard business practices in Episode 30 [https://nikkielbaz.com/podcast/winback-emails/] (also hear about the SOC2 compliance requests they know they can tune out Listen in on some of the hate mail Drizly got from Jared Jones in Episode 18 [https://nikkielbaz.com/podcast/brand-voice/] Hear how Alex Sanfillipo of PodMatch tunes out insulting feedback in Episode 28 [https://nikkielbaz.com/podcast/cold-email-offers/] Plan more effective emails with my Ecomm Playbooks [http://nikkielbaz.com/email-playbooks] or SaaS Success Pack [https://nikkielbaz.thrivecart.com/saas-success-pack/] Follow Nikki on LinkedIn [https://www.linkedin.com/in/nikkielbaz] Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠ Let me know what you thought about the episode by emailing podcast@nikkielbaz.com [podcast@nikkielbaz.com] Subscribe to Email Swipes and never miss another episode Apple Podcasts [https://podcasts.apple.com/us/podcast/email-swipes/id1728740510] Spotify [https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG] Google Podcasts [https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw] Or find on your favorite podcast player [https://www.notion.so/c20c92363847469e8d63bfc5040cba0f?pvs=21]

When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%. Ideas you don’t want to miss (03:21) The goal of the emails in this sequence – and why things are different nowadays (03:57) Why we decided to go hard on voice (05:05) How this email was misunderstood (05:56) The good, the bad, and the ugly feedback we got from this sequence (06:49) What contributed to the resounding success of this email sequence Links from this episode Take a look at the email we’re talking about today [https://docs.google.com/document/d/1O_tA6oaDlTtFEOZeXTXT-7_Vqd_u6YpB1ELFrQN20s0/edit?usp=sharing] Plan more effective campaigns with my Ecomm Playbooks [http://nikkielbaz.com/email-playbooks] or SaaS Success Pack [https://nikkielbaz.thrivecart.com/saas-success-pack/] Free consult when you sign up to ConvertKit using this affiliate link [https://partners.convertkit.com/nikki]. Terms and conditions here [https://eshlb8km.paperform.co/]. Follow Nikki on LinkedIn [https://www.linkedin.com/in/nikkielbaz] Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠ Let me know what you thought about the episode by emailing podcast@nikkielbaz.com [podcast@nikkielbaz.com] Subscribe to Email Swipes and never miss another episode Apple Podcasts [https://podcasts.apple.com/us/podcast/email-swipes/id1728740510] Spotify [https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG] Google Podcasts [https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw] Or find on your favorite podcast player [https://www.notion.so/c20c92363847469e8d63bfc5040cba0f?pvs=21]

Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30 [https://nikkielbaz.com/podcast/winback-emails/]. Ideas you don’t want to miss (03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing (04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback (05:55) Takeaway #3: Use email content to take shared values further (08:00) Takeaway #4: Learn (and use) your customers’ lifecycle (08:49) Takeaway #5: Use choice to increase relevance when you don’t have the right data (09:17) Takeaway #6: Don’t blindly follow your competition (10:02) Takeaway #7: Understand screen fatigue and cut whatever you can Links from this episode Take a look at the emails we featured in Ep. 30 [https://drive.google.com/file/d/1ERicLOlYai82s9YEAPkKgST0tjS3vV1r/view?usp=sharing] Plan more effective emails with my Ecomm Playbooks [http://nikkielbaz.com/email-playbooks] or SaaS Success Pack [https://nikkielbaz.thrivecart.com/saas-success-pack/] Follow Nikki on LinkedIn [https://www.linkedin.com/in/nikkielbaz] Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠ Let me know what you thought about the episode by emailing podcast@nikkielbaz.com [podcast@nikkielbaz.com] Subscribe to Email Swipes and never miss another episode Apple Podcasts [https://podcasts.apple.com/us/podcast/email-swipes/id1728740510] Spotify [https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG] Google Podcasts [https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw] Or find on your favorite podcast player [https://www.notion.so/c20c92363847469e8d63bfc5040cba0f?pvs=21]

When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time. About our guest Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. Ideas you don’t want to miss (08:42) How SparkToro tag teams their email communications – and how each sender flavors their emails with unique perspectives (11:50) The unique lifecycle of the SparkToro customer – and the even more unique response and encouragement of the SparkToro team and communications (19:11) How feeding bias into the email copy actually improves responses and gives the team better feedback (19:57) How they keep this email updated, without maxing out the team (21:31:) Why you shouldn’t use cream in your pasta – and what you should do instead (22:33) The simple filter that helps the team deprioritize the requests that won’t serve their core customers (27:01) The changes Rand wants to make to this email (and every other email he sends) Links from this episode Take a look at the emails we’re talking about today [https://drive.google.com/file/d/1ERicLOlYai82s9YEAPkKgST0tjS3vV1r/view?usp=sharing] Discover the websites, blogs, podcasts, social accounts, and publications that reach your audience with SparkToro [https://sparktoro.com/] Plan more effective campaigns with my Promo and Launches Playbook [http://nikkielbaz.com/email-playbooks] or with my Campaign Ideation Masterclass [https://nikkielbaz.thrivecart.com/email-masterclass-campaign-ideation/] Free consult when you sign up to ConvertKit using this affiliate link [https://partners.convertkit.com/nikki]. Terms and conditions here [https://eshlb8km.paperform.co/]. Connect with Rand on LinkedIn [https://www.linkedin.com/in/randfishkin/] Follow Nikki on LinkedIn [https://www.linkedin.com/in/nikkielbaz] Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠ Let me know what you thought about the episode by emailing podcast@nikkielbaz.com [podcast@nikkielbaz.com] Subscribe to Email Swipes and never miss another episode Apple Podcasts [https://podcasts.apple.com/us/podcast/email-swipes/id1728740510] Spotify [https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG] Google Podcasts [https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw] Or find on your favorite podcast player [https://www.notion.so/c20c92363847469e8d63bfc5040cba0f?pvs=21]

Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28 [https://nikkielbaz.com/podcast/cold-email-offers/]. Ideas you don’t want to miss (04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project (05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be (05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure (06:08) Takeaway #4: Be quick with cold (but not in the way you think) (07:12) Takeaway #5.1: Don’t be scared to follow up (07:41) Takeaway #5.2: Find that balance of following best practices (10:32) Takeaway #6: Responses is where you’re going to feel that human relationship-ness of email, for better or for worse (11:44) Takeaway #7: Again, find your space within best practices – and use this to know if you’re breaking them safely. Links from this episode Take a look at the email we featured in Ep. 28 [https://drive.google.com/file/d/1r-W32XgjImSk_PIEbHX5chwHDIqstPRc/view?usp=sharing] Swipe all the interesting bits on the Podmatch [http://podmatch.com] website Plan more effective emails with my Ecomm Playbooks [http://nikkielbaz.com/email-playbooks] or SaaS Success Pack [https://nikkielbaz.thrivecart.com/saas-success-pack/] Follow Nikki on LinkedIn [https://www.linkedin.com/in/nikkielbaz] Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠ Let me know what you thought about the episode by emailing podcast@nikkielbaz.com [podcast@nikkielbaz.com] Subscribe to Email Swipes and never miss another episode Apple Podcasts [https://podcasts.apple.com/us/podcast/email-swipes/id1728740510] Spotify [https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG] Google Podcasts [https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw] Or find on your favorite podcast player [https://www.notion.so/c20c92363847469e8d63bfc5040cba0f?pvs=21]