Firm Transitions with Corey Walen
Clients will Google you the moment you announce your move. What they find next decides whether they feel calm and confident or start second‑guessing the transition. We dig into a launch-day marketing playbook built to win retention: A memorable name, a strong visual identity, a custom website with a clear hero message, and a polished launch video that reassures clients at scale. Kevin Nichols, COO from Oechsli, shares what he’s learned from leading 150 brand launches for advisors: Why naming is harder than it looks, how a logo is only one piece of a visual system, and where advisors go wrong by cramming pages with details instead of sharpening the core promise. We talk through a practical process from discovery to design to build, and why the first version of your site should only do three things brilliantly: Communicate why you left, prove credibility, and make contact effortless. --- Contact & connect with me: Text or Call: (908) 902 4903 Meet: https://calendly.com/coreywalen [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEY2ZlV4cEZrVEl0TzZzaWdmemt3V055MXRnZ3xBQ3Jtc0tuNzZJSDVDZkhDVmNPNWlIXzJYTWRxR0JRQktsMnVacFp5TjZJd216QnRsYTlTMC1sZDc1SzIxNzI5NU1ELTJOWHlHMVpuV2ppRmV4OHZyQTQxZXVJRTJEWXVqdHFsVGZpS2VVQnFEWTNsYTZ4ekNIdw&q=https%3A%2F%2Fcalendly.com%2Fcoreywalen&v=AoxGeW5u8Rs] LinkedIn: https://www.linkedin.com/in/coreywalen/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl81TVQxalBHTGUzSkVJdmZnWTVvRzJHRWhwQXxBQ3Jtc0tsWnBJQmhPOWtfZHZ2cDdYSG04SXdlQkp5bkZHZ1JVV3FITzBxbjY3eEh3SnJYeUpvc0RLdG12WEpENHlkLWNlT0FqdE5vRnI3TGNLMG01QUxqdzlCVmZ4NktQemlfU2NNX2tUS3lRZl9NRzY2RnliQQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcorey-walen-22a76325%2F&v=AoxGeW5u8Rs] YouTube: https://www.youtube.com/@CoreyWalen [https://www.youtube.com/@CoreyWalen] Website: https://www.coreywalen.com... [https://www.coreywalen.com/]
97 episodios
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