SN2; Minisode 12: She Built a Beauty Empire With Just 4 Products | The Estée Lauder Story

SN2;Episode 9: From Makeup Content to Building One of Kenya's Leading Beauty Brands | Joanna K Pt. 1

What happens when the business you've spent years building no longer excites you? In Episode 9, we sit down with Joanna K, founder of Joanna K Cosmetics and one of Kenya's most influential beauty content creators, to unpack her journey from makeup enthusiast to building one of Kenya's leading beauty brands. 💄✨ But this isn't just a business story. It's a conversation about creativity, content creation, entrepreneurship, burnout, reinvention, and learning how to fall back in love with the vision you once had. Joanna shares how she spent nearly two years feeling disconnected from the business she had worked so hard to build because she was exhausted. Whether you're a creator, entrepreneur, founder, or someone trying to build something meaningful, this episode is packed with lessons on business, branding, resilience, and staying the course. ✨ Don't forget to like, subscribe, and turn on notifications for more founder conversations and business insights. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocket Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi... TikTok⁠ https://www.tiktok.com/@entrepreneurm...

SN2; Episode 8: The Business Side of The Creative Business Nobody Talks About | FT. Abel & Judy

Welcome to Episode 8: Today, Abel Mutua and Judy Nyawira share the journey behind their creative careers, entrepreneurship, and the business lessons that completely changed how they approached the industry 🎬 From humble beginnings, internships, and unconventional jobs to handling multi-million-shilling productions, this episode explores the reality behind building a sustainable creative business. Don’t forget to like, subscribe & turn on your notification. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocket Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi... TikTok⁠ https://www.tiktok.com/@entrepreneurm...

SN2; Minisode 15: Money Advice for Founders ( From My Experience)

Most founders learn money the hard way. Most of us figure it out through pressure, mistakes, survival, and experience. In Minisode 15, we unpack practical money advice for founders from years of building and running businesses; the lessons, mistakes, and financial habits that every entrepreneur should start thinking about early. Because somewhere along the journey of impact, growth, hiring, and scaling… many founders forget the original goal: The business was supposed to make money for you. In this minisode, we discuss: 1. Paying Yourself First 2. Business Savings & Cash Reserves 3. Building Relationships With Your Bank 4. Reviewing Personal Finances and Why it Still Matters 5. Emergency savings, investing, pensions, and creating wealth beyond the business. Don’t forget to like, subscribe & turn on notifications for more founder conversations and practical business insights. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram https://www.instagram.com/yvonnekanyi... TikTok ⁠ https://www.tiktok.com/@entrepreneurm...

SN2; Minisode 14: Signal Vs Noise | Why Most Founders Stay Busy But Don't Grow

Back-to-back meetings, Constant notifications, Supplier issues, Endless tasks, New ideas every hour 👀 And somehow… at the end of the day, it still feels like you’re not moving the business forward. In Minisode 14, we unpack the powerful concept of Signal vs Noise inspired by Steve Jobs’ return to Apple in 1997 and how it helped transform the company. In this minisode, we explore: The origin of Signal vs Noise from information theory Why founders choose noise The “founder signal problem” Practical ways to identify signal in your business How to structure your day around signal 👉 Don’t forget to like, subscribe & turn on notifications for more founder conversations and business insights. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi... TikTok⁠ https://www.tiktok.com/@entrepreneurm...

SN2; Episode 7: Money Trauma, Debt, Business & Self-Worth | Ft. Susan Wanjiku

In Episode 7, we sit down with Susan Wanjiku, founder of The Legacy Hub, a platform focused on making financial literacy simple, accessible, and personalized. From growing up in poverty, accumulating over 1 million in debt, losing her job during restructuring, surviving through online writing, and eventually building a personal finance coaching business. Susan shares a deeply honest story about money, survival, self-worth, and business. You can interact/reach out to The Legacy Hub KE on thelegacyhub.co.ke Don’t forget to like, subscribe & turn on notifications for more founder stories. Partner Spotlight; We’re honored to have Sarova Hotels as our Season 2 partner on Founder Diaries. From creating beautiful spaces to curating unforgettable experiences, Sarova is the best fit for your staycation, business meeting or that special celebration. Visit their website to check out their facilities and services at www.sarovahotels.com When you think DigiTax think tax and e-TIMS simplified. Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403 DigiTax — your tax assistant in your pocket Sponsor highlight; This podcast is proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Follow Founder Diaries on socials: Instagram / founderdiar. . Tiktok / founder.diari. . Spotify https://open.spotify.com/show/1CBpdVj... Follow our host on socials: Instagram⁠ https://www.instagram.com/yvonnekanyi... TikTok⁠ https://www.tiktok.com/@entrepreneurm...