Why Some Founders Only Discover Their True Drive Years Later

He Sacrificed Salary to Build Something That Mattered

In Episode 109, filmed in Monterrey, Mexico, Jorge shares the story of building Aldea, an education platform helping kindergartens focus more on children and less on administration. He breaks down the early days of the company, from launching an MVP and losing customers, to taking the risk of continuing when the project was almost shut down. Through that journey, Jorge discovered that conviction, sacrifice, and a clear sense of purpose were what kept the company moving forward. This conversation explores entrepreneurship, education, parenting, discipline, and what it means to build something that truly serves others. Jorge also shares why Aldea’s mission goes beyond software: helping teachers save time, giving parents peace of mind, and creating better experiences for children across Latin America

Why Enjoying the Ride Might Be the Smartest Business Advice

In Episode 108, filmed in Monterey, Mexico, Raul shares a personal conversation about entrepreneurship, perspective, and redefining success. This episode goes beyond startups. Raul reflects on grief, divorce, failure, and the mindset shift that helped him move from constant pressure to building with more meaning. He also shares his journey through multiple companies, his work in digital transformation for small and medium enterprises in Latin America, and why innovation often starts with seeing problems differently. This conversation is for anyone building a business, chasing success, or learning how to enjoy the ride along the way. LEARN MORE about Raul LinkedIn - https://www.linkedin.com/in/raulfernando/ [https://www.linkedin.com/in/raulfernando/] - https://www.linkedin.com/company/zellship/ [https://www.linkedin.com/company/zellship/] Website - https://zellship.com/ [https://zellship.com/] FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ [https://instagram.com/2cmadeit/] Facebook - https://facebook.com/2CMadeIt [https://facebook.com/2CMadeIt] LinkedIn - https://www.linkedin.com/company/2cmadeit/ [https://www.linkedin.com/company/2cmadeit/] Vimeo - https://vimeo.com/2cmediainc [https://vimeo.com/2cmediainc] Website - https://2cmedia.ca [https://2cmedia.ca] Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact [https://www.2cmedia.ca/contact]

Do This Instead of Traditional PR to Grow Your Brand

In Episode 107, filmed in Monterrey, Mexico, we sit down with Paola, the first Entrepreneur Agent of PR in Latin America and the United States, to explore the real meaning of visibility, trust, and connection in the entrepreneurial world. Paola shares how she built her business during the pandemic, why PR is about more than social media, and how founders can use media, podcasts, events, and storytelling to build credibility in the real world. She also opens up about burnout, personal branding, intuition, and the challenges of building a company around your own name. We also discuss Paola’s book, which dives into the Mexican startup ecosystem and the honest stories behind some of the country’s most important entrepreneurs. Throughout the conversation, Paola offers a grounded look at what it really takes to build trust, create meaningful connections, and stay human in a fast-moving business world LEARN MORE about Paola Instagram - https://www.instagram.com/paolavillarrealc/ [https://www.instagram.com/paolavillarrealc/] LinkedIn - https://www.linkedin.com/in/paolavillarrealcarvajal/ [https://www.linkedin.com/in/paolavillarrealcarvajal/] - https://www.linkedin.com/company/paola-villarreal-entrepreneur-agent/ [https://www.linkedin.com/company/paola-villarreal-entrepreneur-agent/] FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ [https://instagram.com/2cmadeit/] Facebook - https://facebook.com/2CMadeIt [https://facebook.com/2CMadeIt] LinkedIn - https://www.linkedin.com/company/2cmadeit/ [https://www.linkedin.com/company/2cmadeit/] Vimeo - https://vimeo.com/2cmediainc [https://vimeo.com/2cmediainc] Website - https://2cmedia.ca [https://2cmedia.ca] Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact [https://www.2cmedia.ca/contact]

The Strategic Power of Intuition: Building Value-Driven Companies from Zero

In Episode 106, filmed in Monterrey, Mexico, Stella Jimenez shares her journey as an innovation strategist, entrepreneur, designer, and builder who has spent her career creating at the edge of the unknown. Stella talks about how intuition has guided her through business, leadership, motherhood, creativity, technology, and personal transformation. From falling in love with tech through design to building companies in AR, VR, AI, tourism, hospitality, and innovation strategy, she explains why the earliest stage of creation, going from zero to one, is where she feels most alive. The conversation also explores the human side of entrepreneurship: knowing when to stop, protecting your energy, building trust-based partnerships, and using fear as a tool rather than letting it control you. Stella opens up about her 2023 cancer diagnosis, the uncertainty that came with it, and how that experience reshaped her understanding of legacy, relationships, and what truly matters. This is a thoughtful conversation about creativity, resilience, intuition, and what it means to build something meaningful while staying true to yourself. LEARN MORE about Stella Instagram - https://www.instagram.com/stellajimenezinnovation [https://www.instagram.com/stellajimenezinnovation] LinkedIn - https://www.linkedin.com/in/stella-jimenez/ [https://www.linkedin.com/in/stella-jimenez/] Website - https://www.stellajimenez.com/ [https://www.stellajimenez.com/] FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ [https://instagram.com/2cmadeit/] Facebook - https://facebook.com/2CMadeIt [https://facebook.com/2CMadeIt] LinkedIn - https://www.linkedin.com/company/2cmadeit/ [https://www.linkedin.com/company/2cmadeit/] Vimeo - https://vimeo.com/2cmediainc [https://vimeo.com/2cmediainc] Website - https://2cmedia.ca [https://2cmedia.ca] Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact [https://www.2cmedia.ca/contact]

The Startup That Became Essential to Gig Drivers

In Episode 105 of Founder In Progress, filmed in Monterrey, Mexico, we sit down with Dagoberto Cedillos, founder of Punto, a mobility platform built for gig economy drivers. Dagoberto shares how he went from working in energy and electric mobility in London to returning to Mexico to build a company focused on solving real-world transportation challenges. After COVID shut down his first startup, Dagoberto partnered with a local transportation group and launched Punto—starting with just 10 vehicles and growing to a fleet of 400+ serving thousands of drivers. By focusing on reducing costs, minimizing risk, and improving the driver experience, Punto has created a more flexible and sustainable way for people to earn income through platforms like Uber and Didi. This episode dives into the realities of building in emerging markets, balancing growth with profitability, and navigating the operational complexity of a physical + digital business. We also explore partnerships, the future of mobility (including electric and autonomous vehicles), and what it takes to build something that actually works in the real world. LEARN MORE about Dagoberto LinkedIn - https://www.linkedin.com/in/dagocedillos/ [https://www.linkedin.com/in/dagocedillos/] - https://www.linkedin.com/company/drivepunto/ [https://www.linkedin.com/company/drivepunto/] Website - https://www.punto.app/ [https://www.punto.app/] FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ [https://instagram.com/2cmadeit/] Facebook - https://facebook.com/2CMadeIt [https://facebook.com/2CMadeIt] LinkedIn - https://www.linkedin.com/company/2cmadeit/ [https://www.linkedin.com/company/2cmadeit/] Vimeo - https://vimeo.com/2cmediainc [https://vimeo.com/2cmediainc] Website - https://2cmedia.ca [https://2cmedia.ca] Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact [https://www.2cmedia.ca/contact]