Friday I'm in Bed
This week on Friday I'm in Bed, we're looking at the week's most questionable advertising decisions, and asking why the people writing the copy never seem to include anyone who might actually be affected by it. We start with Nike, who put a sign outside their Boston store ahead of the city's marathon that said "Runners Welcome. Walkers Tolerated" — and then appeared at London parkruns that same week with billboards telling people they "didn't come all this way for a walk in the park." They've since apologised. Twice. In one week. We get into why the word "tolerated" isn't just clumsy, it's a whole attitude — and what it tells us about gatekeeping in fitness culture and who gets to decide who belongs. Then Kate brings in an AI "employee" campaign that's been getting called out for sexism, because apparently we can build artificial intelligence but we can't build it without making it a woman in a pencil skirt. And we wrap up with Madonna at Coachella, a woman who performed at 67 and was greeted with commentary about her face. Grab a cuppa. Let's get into it. Follow us on Instagram@FridayImInBed — https://www.instagram.com/fridayiminbedpodcast [https://www.instagram.com/fridayiminbedpodcast]@GemmaSeager — https://www.instagram.com/gemmaseager [https://www.instagram.com/gemmaseager]@FearlessAt50 — https://www.instagram.com/fearlessat50 [https://www.instagram.com/fearlessat50] In this episode * Nike's "Runners Welcome. Walkers Tolerated" billboard at the Boston Marathon — the backlash, the withdrawal, and why the word "tolerated" matters * Nike at London parkruns: uninvited ambush marketing at Peckham Rye, Brockwell Park, and Crystal Palace Park, with signs telling people they "didn't come all this way for a walk in the park" * Gatekeeping in running and fitness culture — who gets to decide who belongs * Ableism in advertising and the pressure on disabled and older people in exercise spaces * An AI "employee" ad campaign called out for sexism * Madonna at Coachella 2026: performing at 67 and why we're still talking about her face
29 episodios
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