From Angel To Exit
What happens when a business becomes successful—but not “exit-shaped”? In this episode of From Angel to Exit, Bruce Eckfeldt interviews Johnny LeHane, an exited founder and investor who helped grow WAKA (World Adult Kickball Association) from a bar-napkin idea into a national social sports company operating across 70+ cities and 35 states, reaching roughly $10M in revenue. Johnny didn’t start with a traditional entrepreneur story. With an engineering background and early career at America Online during the rise of consumer internet, he expected a stable corporate path. Instead, a single line—“why don’t people play kickball?”—turned into a side project that became a full-time business. He describes a smart “off-ramp” into entrepreneurship: build the business while employed, then transition with savings and risk controls (including a leave of absence request) rather than leaping from zero. As WAKA scaled, new problems replaced early momentum. A three-founder structure created decision friction, forcing the team to hire (and eventually fire) a CEO. They explored franchising as a growth and “entanglement” strategy—trying to lock in local operators—but discovered that as technology became commoditized, it got easier for competitors to replicate operations. Later, they pursued acquisitions and a potential roll-up strategy, but a key acquisition dragged out, was undercapitalized, and immediately created cash strain—an issue worsened by market headwinds. Johnny’s exit ultimately became a negotiated buyout from partners rather than a massive sale. He’s blunt about the real negotiation: not just price, but terms—payout horizon, front-loading, promissory risk, and what happens when “worst case” hits (like COVID’s impact on outdoor social sports). He also highlights the emotional cost: partner relationships change, identity shifts, and earnout-style payouts keep founders psychologically tethered long after they “leave.” The closing lesson is bigger than the business: founders should build optionality early—financially, strategically, and personally—so the next chapter is something they’re moving toward, not something they’re forced into. Key takeaways: * Don’t rely on “we’ll figure it out” leadership in multi-founder teams. * Growth strategies must match capitalization reality. * Franchising isn’t just a model—it’s an entanglement strategy. * A niche business can reach $10M and still be hard to exit. * Terms are runway design. * Minority owners have limited leverage. * Earnouts and deferred payouts are emotional strings. * Build a new identity before you exit. Timestamps: 00:00 Exit Planning Intro 00:50 Meet Johnny Lehane 01:31 Accidental Kickball Startup 05:40 Going Full Time Leap 07:39 Business Model Growth 09:00 Expectations Versus Reality 10:48 Founder Tensions Leadership 12:01 Franchising Experiment 15:00 CEO Changes Recession 16:55 Stepping Away Acquisition 19:37 Return And Buyout Talks 21:12 When Exit Became Real 21:45 Valuation Without Buyers 22:50 Growth Stalls and Margin Squeeze 23:34 Franchise and Private Equity Talks 25:06 Realizing the Big Exit Wont Happen 26:38 Tech Pull and Rollup Dream 28:24 Buyout Options and Partner Exit 29:28 Negotiating Terms and Protections 31:04 COVID Stress Test on Earnout 33:31 Identity After the Exit 40:13 Finding Purpose Through Giving Back 42:24 Where to Find Johnny Now Links & Resources * Johnny LeHane * LinkedIn: LinkedIn: https://www.linkedin.com/in/jwlehane/ * Subscribe to the Podcast: * Find From Angel to Exit on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen. Be sure to hit “Subscribe” so you never miss an episode. * Newsletter & Exclusive Content: * Sign up for the free newsletter at eckfeldt.com/podcast [https://eckfeldt.com/podcast] for episode transcripts, bonus insights, frameworks, and community updates. * Connect with Bruce & the Community: * LinkedIn: Bruce Eckfeldt [https://www.linkedin.com/in/beckfeldt] * Instagram: @bruce_eckfeldt [https://www.instagram.com/bruce_eckfeldt/] * Email: * podcast@eckfeldt.com * bruce@eckfeldt.com [http://admin5.podbean.com]
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