Innovate or Evaporate with Toph Day
Pacers Sports & Entertainment is building far more than a basketball team. Under CEO Mel Raines and Chief Commercial Officer Joey Graziano, the organization is reimagining what a modern franchise can be: part sports business, part real estate developer, part performance company, part media brand, and part civic engine. In this conversation, Toph Day sits down with Raines and Graziano to explore how PS&E is helping reshape downtown Indianapolis through the ongoing evolution of Gainbridge Fieldhouse, a planned Ritz-Carlton, a Live Nation music venue, and a new Fever Performance Center designed to be the biggest and best purpose-built performance center for female athletes in the world. They also discuss why the old definition of a “small market” is breaking down, how data and digital reach are changing the economics of sports, and why the Indiana Fever’s audience has become one of the most geographically diverse fan bases in professional basketball, with fans from all 50 states and 44 countries attending games last year. Along the way, Raines reflects on her path from the White House back to Indiana, while Graziano shares how he left a legal career to help rebuild a startup and ultimately help lead one of the most ambitious franchise transformations in sports. From mixed-use development and women’s sports to global brand building, the NBA bubble, and the future of fan experience, this episode is a look at the innovative, multidimensional work it now takes to run a franchise at the highest level.
44 episodios
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