Jeansland Podcast

Ep 65—FRESH BLOOD, Part 5: From Volume to Value with Saifullah Minhas

48 min · 22 de abr de 2026
Portada del episodio Ep 65—FRESH BLOOD, Part 5: From Volume to Value with Saifullah Minhas

Descripción

FRESH BLOOD is about renewal. Every industry either regenerates itself or slowly hardens. In this Jeansland series, Andrew steps back to listen to the next generation already working inside denim’s supply chain, upstream in fibers, sourcing platforms, laundries, and raw materials. In Part 5 of the series, Andrew sits down with Saifullah Minhas, Director of Sales and Marketing at Delta Garments, a third-generation family-owned factory based in Lahore, Pakistan. His family business, built out of collapse, reinvention, and persistence, exports denim and twill apparel to the UK, EU, and US. From there, the discussion moves through the realities of running a factory today. What happens when a business becomes too dependent on a single customer. How COVID forced a reset from volume-driven production to product-driven thinking. And why shifting a factory’s mindset can be harder than changing its machinery.   They also get into where value is actually created. The pressure to undercut versus the decision to build something more complex. The gap between fabric capability and finished product. And why Pakistan, despite its strength in raw materials, still struggles to define a clear product identity. There is a broader layer underneath it all. Sustainability, and where it breaks down. Not in effort, but in measurement, incentives, and accountability across the system. What can be controlled at the factory level. And what cannot. At its core, this is about direction. About ownership. And about what it takes to move from filling capacity to building something that lasts. Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Saifullah Minhas Director Sales and Marketing, Delta Garments Delta Garments [https://www.deltagarments.com.pk/], Delta's LinkedIn [https://linkedin.com/company/deltagar], Saifullah's LinkedIn [https://www.linkedin.com/in/saifullah-minhas/] Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

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71 episodios

episode Ep 71: Designing Denim Through Change with Lucia Rosin artwork

Ep 71: Designing Denim Through Change with Lucia Rosin

Some people enter denim through fashion. Lucia Rosin came to it through patternmaking, textiles, and the discipline of building a garment from the inside out. In Episode 71, Andrew sits down with Lucia Rosin, founder of MEIDEA, to talk about craft, sustainability, education, and the long path from technical knowledge to industry perspective. The conversation begins in Veneto, where Lucia grew up in a farming family outside Treviso. From there, it moves through technical fashion school, early work in Italy, formative years in India and Bali, and eventually Benetton in the 1990s, when denim, fabric development, and creative freedom were all part of the same conversation. Along the way, they discuss sustainability, Made in Italy, the changing expectations placed on brands, and what happens when technical skills become harder to pass on. As a teacher at IUAV in Venice, Lucia also offers a perspective on the next generation entering the industry, and why curiosity, patience, and hands-on experience still matter in a business increasingly shaped by technology. This episode is about how knowledge gets built, how industries change, and what is worth preserving as they do. Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Lucia Rosin Founder of MEIDEA | Founder & Designer at BLU’N ME MEIDEA [https://www.meidea.it], BLU'N ME Instagram [https://www.instagram.com/blu.nme/], LinkedIn [https://www.linkedin.com/in/lucia-rosin-6a230121/] Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

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episode Ep 70—FRESH BLOOD Revisited: A New Generation of Mills with Lucille Ix and Lucas Van de Woestyne artwork

Ep 70—FRESH BLOOD Revisited: A New Generation of Mills with Lucille Ix and Lucas Van de Woestyne

Before we continue with the next episodes in the FRESH BLOOD series, we’re revisiting a conversation that helped define what the series is really about: listening to the next generation already working inside the industry. Andrew speaks with Lucille Ix and Lucas Van de Woestyne, two young professionals who grew up around fabric manufacturing and are now working inside it themselves. It is a useful reminder that denim is a huge industry, but also a small community, and that its future depends on whether people like them choose to stay. Lucille, 22, is based in New York and works across China and Vietnam. Lucas, 27, is based in Ghent, Belgium and works for a denim mill in China with a focus on Europe. Their families have been in the business for generations, and they have known each other since childhood. Their fathers worked together in denim mills in the United States. We talk about what surprised them when they entered the industry. How denim can be massive in volume but small in practice. How relationships hold over decades, even across competing companies. We also talk about how young people are received at shows, and why many veterans want new people to enter the industry and stay. We get into sustainability in plain terms. What their friends actually care about when they buy clothes. Why quality and longevity are easier for consumers to hold than technical claims. Lucas points to a structural gap: mills are expected to innovate, but brands do not always want to pay for the price of that innovation. We also touch trade and geopolitics, the way duties and tariffs can change decisions overnight, and why being informed is now part of the job. We end on what success looks like to them: community, continuity, and the people behind the product. Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Lucille Ix Marketing & Sales Assistant, Advanced Denim Advanced Denim [https://advancedenim.com/], LinkedIn [https://www.linkedin.com/in/lucille-ix-514029220/], Instagram [https://www.instagram.com/ix.livinginblue/] Luccas Van de Woestyne Marketing Director Europe, Freedom Denim Freedom Denim [https://www.freedomdenim.co/], LinkedIn [https://www.linkedin.com/in/lucasvandewoestyne/] Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

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episode Ep 69: How Denim Gets Its Blue with Paul Cowell artwork

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episode Ep 68: The Rise of Resale artwork

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episode Ep 67—FRESH BLOOD, Part 6: Rebuilding Local Manufacturing with Justin Bastarache artwork

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