Your Best SE Has Never Been Coached [12]

Hire for Domain, Train for Sales [21]

Why a controller in your customer's office may onboard faster than a senior SE. An SE leader scaling from five to twenty SEs stopped hiring from the presales talent pool. His last six hires were former controllers and accountants from his customers' world — and they got into customer meetings independently in three months instead of four. WHAT NATE AND AVA DISCUSS * Why domain credibility in a vertical product can't be faked or taught quickly * The 80/20 enablement flip — minimal product training, heavy investment in sales skills and roleplay * The retention edge: domain hires aren't comparing your SE role to another SE role at a competitor THE MOVE If you're in a vertical product company struggling to find SE talent, look at your customer's org chart. Rewrite the job description around the domain ("deep understanding of financial close processes") instead of years of presales experience — then redirect the budget you save on product training into structured sales skills development. ---------------------------------------- 🔗 Resources & Links: paths.to/presales [https://paths.to/presales] 📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call [https://calendly.com/serockstars-tim/discovery-call]

Liability Is the Moat [20]

When demos commoditize, accountability wins the deal. When demos commoditize and AI-first competitors look better on paper, what wins deals? Nate makes the case that accountability is now the durable moat — and explains how SE leaders need to retrain teams to sell it. WHAT NATE AND AVA DISCUSS * Why auditors, lawyers, and tax advisors still get paid in an LLM world * The CFO question that ends most AI-first vendor pitches: "if the model is wrong, who pays?" * Why accountability can't be demoed — but it can be told * Where to find the stories that aren't in your sales library yet THE MOVE This week, pull your team's last ten customer reference stories. Read each one with a single question — "is this about features delivered, or outcomes owned?" The ratio tells you exactly where to invest in training and content this quarter. ---------------------------------------- 🔗 Resources & Links: paths.to/presales [https://paths.to/presales] 📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call [https://calendly.com/serockstars-tim/discovery-call]

Show Me Your Release Cycles, Not Your Roadmap [19]

Roadmaps are wishlists. Release notes are receipts. Roadmaps are wishlists. Release notes are receipts. Ava walks through how she now evaluates every vendor when she's buying software for her own team — and why the way she buys today is exactly how her customers will buy from her tomorrow. WHAT NATE AND AVA DISCUSS * Why a 12-month roadmap is the wrong artifact to evaluate a vendor on * Cadence relative to peer set: how to compare release velocity without comparing to AI labs * The pivot: if SE leaders are doing this as buyers, customers will start doing it too * Why a static one-pager contradicts the velocity message — and how a live release page fixes it THE MOVE This week, pull your product's last six months of public release notes. Build a live page — a URL that compiles from your release feed and updates every time you ship. Put it in front of every SE on your team. ---------------------------------------- 🔗 Resources & Links: paths.to/presales [https://paths.to/presales] 📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call [https://calendly.com/serockstars-tim/discovery-call]

The GUI Is Dead. Long Live the API. [18]

When your buyer asks for an MCP server, can you answer? SaaS vendors are still hiding their API behind the Enterprise tier — and your customers are about to start asking for it. Nate breaks down what API maturity now means for SE leaders, both as buyers and as builders of their own product story. WHAT NATE AND AVA DISCUSS * Why the GUI is becoming the wrong place for products to be evaluated * The backwards pricing logic of "free GUI, Enterprise-only API" * How customer expectations are shifting toward agentic, MCP-aware workflows * The two-way move: audit your own product's API maturity AND your team's vendor selection process THE MOVE This week, walk over to product and ask "what's our API surface, and is it gated behind which tier?" Then add API/MCP availability to your team's own vendor evaluation rubric. Don't pick tools your future workflows can't talk to. ---------------------------------------- 🔗 Resources & Links: paths.to/presales [https://paths.to/presales] 📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call [https://calendly.com/serockstars-tim/discovery-call]

Nobody Showed Up — Because You Didn't [17]

Why your team quit the training you bought them — and the five-minute fix. Ava sent her whole team to a leadership course — twelve SEs, six finished. She was ready to blame the vendor, until one of her SEs handed her a mirror: "You never mentioned it again after kickoff." Nate and Ava dig into why the content was never the problem. WHAT NATE AND AVA DISCUSS * Why identical training lands at 80% completion for some managers and 30% for others — the only variable is whether the manager acts like it matters * "The manager is the program": a course is step one of ten, not ten of ten * The five-minute weekly habit — name one concept, reference it in 1:1s, let peers reinforce it * The hard line: if you wouldn't bring it up in your next 1:1, don't enroll your team THE MOVE Pick ONE idea from whatever training your team is in right now. Name it in your next 1:1 — not as homework, as signal. Reference it the next time your team is together. Your calendar is the training program. ---------------------------------------- 🔗 Resources & Links: paths.to/presales [https://paths.to/presales] 📅 Book a Discovery Call: calendly.com/serockstars-tim/discovery-call [https://calendly.com/serockstars-tim/discovery-call]