Low Bar Podcast
Live selling, ecommerce, and reselling on Whatnot and TikTok are creating a new way to make money online. This episode breaks down a live auction business where products sell every 30 seconds through urgency, entertainment, and impulse buying. Kip Roland (X - @kip_roland) spent years selling on eBay, Amazon, and Etsy until Amazon suspended his account. Instead of rebuilding on a platform he did not control, he pivoted to live auctions and built a business that moves inventory in real time. Ben and Jon talk with Kip about how this actually works and why it is completely different from traditional ecommerce. You are not listing products and waiting for buyers. You are running a show where people show up to watch and end up buying things they did not plan to purchase. Kip explains why variety beats depth, why the show matters more than the product, and how resellers move inventory every 30 seconds without listing anything in advance. Get 2 months of Kip's Live Selling Academy for the price of 1 with our affiliate link, https://liveselling.academy/lowbar [https://liveselling.academy/lowbar] Topics covered: • how live selling auctions actually work • why products sell every 30 seconds • why variety beats depth in live selling • why the show matters more than the product • selling without being pushy or salesy • how resellers move inventory without listing anything • sourcing, pricing, and shipping for live auctions • what separates successful sellers from average Business is simple. People are lazy. https://lowbarpod.com/ [https://lowbarpod.com/] Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership [https://low-bar-pod.circle.so/checkout/membership] Sponsor: KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. Grab yours at https://ketoneaid.com/lowbar [https://ketoneaid.com/lowbar] for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day. Timestamps: 00:11 — Kip's Background 03:06 — Biggest Untapped Ecommerce Opportunity? 05:28 — Live Auctions vs Live Selling 07:22 — Why People Buy Live 09:23 — You Do Not Need to Be Entertaining 16:07 — What to Sell and How to Source 21:52 — The Only Tech You Need to Start 24:00 — Backend Logistics 35:18 — The Future of Live Auctions 45:00 — How to Scale 51:00 — WhatNot vs TikTok *Follow us on Social* *Instagram* — https://www.instagram.com/lowbarpod/ *Facebook* — https://www.facebook.com/LowBarPod *X* — https://x.com/LowBarPodcast *TikTok* — https://www.tiktok.com/@lowbarpodcast Topics: live selling, whatnot, ecommerce, reselling, live auctions, make money online #LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #LiveSelling #Whatnot #Ecommerce #MakeMoneyOnline #Reselling
37 episodios
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