67. The Higher Your Fee, the Harder Your Website Has to Work

72. Building Trust on Your Website: Images, Testimonials, & More (Alumni Check-In Session #5)

In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the things beyond the copy itself that still deeply influence connection, trust, and conversion. From colleague endorsements to website imagery, this episode explores how therapists can make intentional choices that support both credibility and emotional resonance online. Anna breaks down how to ethically and strategically use colleague testimonials, where to place them for maximum impact, and why Google Business Profile matters more than ever for visibility in both Google and AI search results. She also shares a grounded framework for choosing website imagery that helps clients envision hope, healing, and transformation — instead of reinforcing the pain they’re already carrying. HERE’S WHAT YOU’LL LEARN IN THIS EPISODE: 1️⃣ How to use colleague endorsements on your website in a way that builds trust and credibility 2️⃣ Why Google Business Profile reviews matter more than website testimonials for SEO and AI visibility 3️⃣ How to choose website imagery that emotionally connects with ideal clients 4️⃣ The difference between traditional stock imagery and environmental imagery — and when to use each RESOURCES & LINKS MENTIONED * Confident Copy: https://walkerstrategyco.com/cc [https://walkerstrategyco.com/cc] * Done-for-you services: https://walkerstrategyco.com/services [https://walkerstrategyco.com/services] * The Walker Strategy Co website: https://walkerstrategyco.com [https://walkerstrategyco.com/] CONNECT + SUBSCRIBE Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com [https://walkerstrategyco.com/] ABOUT MARKETING THERAPY Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

71. How Long to Stick With a Marketing Strategy: A 2-Part Framework

How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice. If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, patience, and confidence. Anna explores why marketing timelines have changed, what today’s slower buying cycle means for therapists, and how to evaluate your strategies without reacting purely from burnout or frustration. You’ll leave with a practical framework for knowing when to stay the course, when to optimize, and when it may actually be time to pivot. WHAT YOU’LL LEARN 1️⃣ Why therapists are experiencing slower marketing results than they did a few years ago 2️⃣ How to evaluate whether a strategy truly isn’t working—or simply needs more time 3️⃣ The difference between measurable and relationship-based marketing strategies 4️⃣ Why patience and consistency are competitive advantages in today’s private practice landscape RESOURCES & LINKS MENTIONED * The Walker Strategy Co website: https://walkerstrategyco.com [https://walkerstrategyco.com/] * Previous episode on the Trust Recession: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 [https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241] * Summer Slump Playbook Part 2: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 [https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241] * “Does Psychology Today Still Work?” episode: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 [https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241] CONNECT + SUBSCRIBE Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com [https://walkerstrategyco.com/] ABOUT MARKETING THERAPY Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

70. The Pre-Summer Slump Playbook (Part 2): Your Diagnosis

If things feel off in your marketing heading into summer, this episode will help you stop spiraling and start diagnosing what your practice actually needs. In part two of the Summer Slump Playbook series, Anna walks through how to determine whether your issue is visibility, conversion, or something else entirely—so you can stop throwing energy at the wrong problem. Instead of overhauling everything or jumping to “more” marketing, this episode will help you use real data to make grounded, strategic decisions about your next steps. You’ll learn how to assess what’s working, what’s underperforming, and where to focus first so you can move through a slower season with more clarity and confidence. Here’s what you’ll learn in this episode: 1️⃣ The three marketing scenarios therapists commonly face when inquiries slow down—and how to identify which one you’re in 2️⃣ How to determine whether your issue is website traffic or website conversion 3️⃣ What to audit on your website if people are visiting but not reaching out 4️⃣ Why optimizing what’s already working is often more effective than constantly adding new marketing strategies Resources & Links Mentioned: * Confident Copy: https://walkerstrategyco.com/cc [https://walkerstrategyco.com/cc] * Squarespace Templates: https://walkerstrategyco.com/templates [https://walkerstrategyco.com/templates] * The Walker Strategy Co website: https://walkerstrategyco.com [https://walkerstrategyco.com/] Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com [https://walkerstrategyco.com/] About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

69. The Pre-Summer Slump Playbook (Part 1): Your Game Plan

If you’ve been in private practice for any length of time, you’ve probably heard about the “summer slump.” For some therapists, it’s very real. For others, not so much. But either way, this season tends to bring a shift—and if you’re not prepared for it, it can feel unsettling fast. In this first part of a two-part series, Anna walks you through how to approach slower seasons with clarity instead of panic—and most importantly, what you can actually do to stay in control of your practice. Here’s what you’ll learn in this episode: 1️⃣ Why focusing on conversion before visibility is key during slower seasons 2️⃣ How to evaluate your time, energy, and budget to choose the right marketing strategies 3️⃣ The four types of networking relationships that can lead to meaningful referrals 4️⃣ How to approach seasonal slowdowns without panic or overworking Resources & Links Mentioned: * Episode 56: Networking As An Introvert: How to Do It…And Do It Well * https://walkerstrategyco.com/show-notes/56 [https://walkerstrategyco.com/show-notes/56] * Episode 64: Referrals Dried Up. She Niched Down. Here's What Happened: Taylor's Story * https://walkerstrategyco.com/show-notes/64 [https://walkerstrategyco.com/show-notes/64] * Episode 61: Is PsychToday Still Worth It in 2026?: My Honest Take * https://walkerstrategyco.com/show-notes/61 [https://walkerstrategyco.com/show-notes/61] Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com [https://walkerstrategyco.com/] About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

68. Stalled Caseload? Here's What I'd Do (Alumni Check-In Session #4)

If your caseload has slowed down recently, you’re not alone—and this episode is going to give you a clear path forward. In this alumni check-in, Anna answers two powerful questions from Confident Copy graduates: one about what to update on your website when things feel stuck… and one about how to get more creative with visibility and referrals. Together, they highlight the two sides of marketing you have to get right in today’s landscape: your foundation (your website) and your visibility (how people find you). Here’s what you’ll learn in this episode: 1️⃣ The three key updates to make on your website to reflect how clients are searching today 2️⃣ Why specificity (including micro-niches and method pages) is more powerful than ever 3️⃣ How to use FAQs and authority signals to improve trust, SEO, and AI visibility 4️⃣ A creative, underused networking strategy to get in front of your ideal clients (without relying only on referrals) Resources & Links Mentioned: * Birthday Sale: https://walkerstrategyco.com/bs26 [https://walkerstrategyco.com/bs26] * Confident Copy: https://walkerstrategyco.com/cc [https://walkerstrategyco.com/cc] * Squarespace Templates: https://walkerstrategyco.com/templates [https://walkerstrategyco.com/templates] * DIY Brand Kit (DBK): https://walkerstrategyco.com/dbk [https://walkerstrategyco.com/dbk] * Done-for-you Services: https://walkerstrategyco.com/services [https://walkerstrategyco.com/services] Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com [https://walkerstrategyco.com/] About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.