Mastering CS: Candid Leader Insights
In this episode of the podcast, Irina Cismas [https://www.linkedin.com/in/irinabucurenciu/], Head of Marketing at Custify, sits down with Ebba Klementsson [https://www.linkedin.com/in/ebba-klementsson-74376292/], Customer Success Manager at Refapp, a platform that helps companies streamline their reference checking process. Ebba shares how her background in recruitment and HR shaped her approach to Customer Success, what it was like building a CS function from scratch in an early-stage company, and how customer segmentation, accountability, and operational structure evolve as a business scales. What You’ll Learn: ☑️ How a recruitment and HR background strengthens a CS practice ☑️ What building a CS function from zero looks like in an early-stage company ☑️ Why talking to customers should come before building process and structure ☑️ How customer segmentation evolves from 50 to 1,500 clients ☑️ How to create accountability in a flat team without relying on titles ☑️ What traits are non-negotiable when hiring for CS at Refapp ☑️ Where customers struggle most with behavioral change—and how CS can help ☑️ What Ebba would ask if she ran a reference check on her own CS function ---- With Custify, you can: ☑️ automate daily tasks through Playbooks ☑️ build individual customer #HealthScores ☑️ create customer segments ☑️ improve your customer communication strategy ☑️ streamline your onboarding process ☑️ track customers’ journeys every step of the way ☑️ get a 360 view of their progress Want to do great things with your customer success initiative? Keep in touch with us below: * Custify Website [https://custify.com/] * LinkedIn [https://linkedin.com/company/custify] * Twitter [https://twitter.com/custifysrl] * Facebook [https://www.facebook.com/Custify/] * Contact Us [https://www.custify.com/contact]
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