Monte Carlo to Marlow
In this episode we sit down with Vandana Banerjee, the visionary founder and CEO of Khoki United. Vandana takes us through her remarkable transition from a career in advertising to becoming a pioneer in the low-and-no (NoLo) alcohol market. We dive deep into the "why" behind Khoki: a commitment to mindful drinking without sacrificing the luxury of a well-crafted beverage. From rescuing surplus fruit in the orchards of Spain and Germany to navigating the evolving preferences of Gen Z, Vandana shares how she is building a brand rooted in sustainability, inclusion, and artisan craftsmanship. Key Takeaways The Big Leap: How Vandana leveraged her background in marketing and branding to disrupt the beverage industry. Sustainability as a Standard: The logistics of sourcing 100% real fruit directly from farmers to reduce waste. The NoLo Craft: Why Khoki isn't just a "soft drink"—the science and art of creating alcohol-free fruit wines. The "New" Social Scene: How shifting consumer health trends and Gen Z’s habits are forcing a market evolution. Luxury in the Details: The importance of premium packaging and "giftability" in the non-alcoholic space. Looking Ahead: Future product development and Khoki United’s strategy for international expansion. Timestamps [00:00] Introduction to Vandana Banerjee and the founding of Khoki United. [08:15] Trading the boardroom for the orchard: The transition from advertising. [15:30] Sourcing secrets: Building sustainable partnerships with European farmers. [22:45] The Rise of the Mindful Consumer: Analyzing Gen Z’s shift away from alcohol. [30:10] Aesthetic & Experience: Why high-end packaging matters for alcohol-free options. [38:50] Navigating industry hurdles: Labeling, health claims, and international growth. [45:20] What’s next for Khoki United in the UK and beyond. Connect with Vandana Banerjee * Website: Khoki United [https://khokiunited.com/] * Instagram: @KhokiUnited [https://www.instagram.com/khokiunited/] * LinkedIn: Vandana Banerjee [https://uk.linkedin.com/in/vandana-banerjee-9307751a] Follow us on Instagram: @montecarlotomarlow YouTube: https://www.youtube.com/channel/UCwVSEldi1G2_w_mgaGkFmJA
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