Monte Carlo to Marlow

Mindful Drinking; Sustainable Sourcing & Fruit Wine Innovation with Vandana Banerjee

28 min · 22 de abr de 2026
Portada del episodio Mindful Drinking; Sustainable Sourcing & Fruit Wine Innovation with Vandana Banerjee

Descripción

In this episode we sit down with Vandana Banerjee, the visionary founder and CEO of Khoki United. Vandana takes us through her remarkable transition from a career in advertising to becoming a pioneer in the low-and-no (NoLo) alcohol market. We dive deep into the "why" behind Khoki: a commitment to mindful drinking without sacrificing the luxury of a well-crafted beverage. From rescuing surplus fruit in the orchards of Spain and Germany to navigating the evolving preferences of Gen Z, Vandana shares how she is building a brand rooted in sustainability, inclusion, and artisan craftsmanship. Key Takeaways The Big Leap: How Vandana leveraged her background in marketing and branding to disrupt the beverage industry. Sustainability as a Standard: The logistics of sourcing 100% real fruit directly from farmers to reduce waste. The NoLo Craft: Why Khoki isn't just a "soft drink"—the science and art of creating alcohol-free fruit wines. The "New" Social Scene: How shifting consumer health trends and Gen Z’s habits are forcing a market evolution. Luxury in the Details: The importance of premium packaging and "giftability" in the non-alcoholic space. Looking Ahead: Future product development and Khoki United’s strategy for international expansion. Timestamps [00:00] Introduction to Vandana Banerjee and the founding of Khoki United. [08:15] Trading the boardroom for the orchard: The transition from advertising. [15:30] Sourcing secrets: Building sustainable partnerships with European farmers. [22:45] The Rise of the Mindful Consumer: Analyzing Gen Z’s shift away from alcohol. [30:10] Aesthetic & Experience: Why high-end packaging matters for alcohol-free options. [38:50] Navigating industry hurdles: Labeling, health claims, and international growth. [45:20] What’s next for Khoki United in the UK and beyond. Connect with Vandana Banerjee * Website: Khoki United [https://khokiunited.com/] * Instagram: @KhokiUnited [https://www.instagram.com/khokiunited/] * LinkedIn: Vandana Banerjee [https://uk.linkedin.com/in/vandana-banerjee-9307751a] Follow us on Instagram: @montecarlotomarlow YouTube: https://www.youtube.com/channel/UCwVSEldi1G2_w_mgaGkFmJA

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32 episodios

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