Net Zero Compare Podcast
🎯 In this episode: Josh Dorfman, co-founder of Plantd, joins Net Zero Compare to explore what separates climate solutions that scale from those that struggle to reach real-world adoption. The conversation focuses on a central challenge in climate innovation: turning technically viable solutions into commercially successful businesses. While many technologies deliver clear environmental benefits, Dorfman explains that adoption depends primarily on their ability to solve immediate business problems such as cost, performance, and risk. A key theme is the importance of business model innovation. Rather than relying solely on new technologies, many successful companies accelerate adoption through financing structures and delivery models that reduce upfront costs and simplify decision-making for customers. This approach helps overcome one of the main barriers in corporate environments: risk aversion. The discussion also highlights the role of materials in decarbonization, using Plantd as an example of how fast-growing biomass can be transformed into low-carbon construction panels. These materials not only store carbon but also address practical industry challenges such as durability and performance in demanding environments. However, scaling remains difficult. The construction sector is highly conservative, with strict standards, long product lifecycles, and complex procurement processes. Even with strong pilot results, companies often face challenges related to manufacturing scale, capital requirements, and integration into existing supply chains. The episode also explores how corporate demand for climate solutions is increasing, driven by emissions targets and supply chain pressure. Yet, implementation is frequently constrained by cost sensitivity, internal complexity, and competing priorities. Ultimately, the discussion makes clear that climate solutions succeed when they align with core business incentives. Progress depends less on theoretical impact and more on delivering practical, scalable value that fits within existing systems and decision frameworks. 🔗 Read the full article: https://netzerocompare.com/podcasts/net-zero-compare-podcast/josh-dorfman-plantd-supercool [https://netzerocompare.com/podcasts/net-zero-compare-podcast/josh-dorfman-plantd-supercool] 📍 Guest: Josh Dorfman, co-founder of Plantd https://www.linkedin.com/in/dorfmanjosh/ [ https://www.linkedin.com/in/dorfmanjosh/] 🎙 Interview by: Karol Kaczmarek, Co-Founder of Net Zero Compare [https://www.linkedin.com/in/karol-kaczmarek-39a29651/] https://www.linkedin.com/in/karol-kaczmarek-39a29651/ [https://www.linkedin.com/in/karol-kaczmarek-39a29651/] #JoshDorfman #ClimateTech #NetZero #Sustainability #EnergyTransition #GreenBuilding #ConstructionInnovation #LowCarbonMaterials #Decarbonization #CleanEnergy #CircularEconomy #ClimateSolutions #ESG *** At Net Zero Compare, we deliver clear, data-backed insights for decision-makers navigating ESG reporting, net-zero compliance, and clean energy adoption. 🌐 https://netzerocompare.com [https://netzerocompare.com] 📩 Contact us: info@netzerocompare.com 📚 Explore the Academy: https://netzerocompare.com/academy [https://netzerocompare.com/academy] 📰 Read more insights: https://netzerocompare.com/articles [https://netzerocompare.com/articles]
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