Next In Line
In Episode 60 of Next in Line, Karina sits down with Andrea Palten, a seasoned marketer with 25+ years of experience spanning startups, enterprise, and solopreneurship. From working her way up to CMO to now running her own consulting business, Andrea shares what she’s learned about building sustainable marketing systems in a rapidly evolving, AI-driven world. They dive into how marketing is shifting from traditional SEO to generative engine optimization, why platforms like YouTube and Reddit are becoming critical for discovery, and how AI is reshaping the future of content, careers, and creativity. Andrea also breaks down her practical framework for organic growth without big budgets, including content pillars, repurposing strategies, and building a system that actually runs long term. The conversation closes with real advice for the next generation of marketers on staying adaptable, building a portfolio career, and leaning into AI before it’s too late. If you’re navigating marketing, content, or your career in the age of AI, this episode is packed with insights you can use right away.
68 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de Next In Line!