The Revenue Ceiling, the Culture Code, and the Forge Program: How Plumbing Outfitters Is Building a Legacy Company with Ashley Stroud

Stop Bleeding Your P&L on Marketing Until You Do This One Thing First

EPISODE SUMMARY You're spending money on Facebook ads, committing to marketing agencies, and watching your P&L bleed a little more every month. Meanwhile, your best revenue source has been sitting quietly on your customer list this whole time. In this solo episode, Sabrina delivers one of the most practical and honest marketing reality checks the show has offered: for home service companies doing under $2M annually, your real marketing channel isn't Meta. It's the relationships you've already built. Sabrina introduces a simple three-step tactical move — pull, sort, count — to show you exactly where your business is actually coming from. She backs it up with the story of Katie Higgins of True Pros HVAC, who did over $5M in her first rolling year not because of ad spend, but because she picked up the phone and called every customer she'd had over 20 years. And she opens with 18 months of her son Evan's colic — because sometimes the noise just has to stop before the right path reveals itself.

Your Home Has Been Holding Your Family's Grief in the Walls Jeanette Chazworth Can Prove It

EPISODE SUMMARY What if the reason you can't sleep, can't focus, and feel drained the moment you walk through your front door has nothing to do with your schedule — and everything to do with your walls? Sabrina sits down with Jeanette Chazworth, founder of The Color Whisperer in Pasadena, California, for one of the most unexpected and genuinely fascinating conversations the show has ever had. Jeanette has been transforming homes for over two decades — not just through color and design, but through something most interior designers don't talk about: the energy a home holds. Grief, arguments, depression, fear — it all gets absorbed into the walls. And it stays there until someone clears it out. Jeanette does both: she reads what a space needs through intuition and then gives it back to you as a home that makes you feel the way you feel in your favorite outfit. Her story moves from childhood painting projects with a four-foot-ten mother to a green towel that cured her asthma to a Tansu-inspired bookcase that gives her goosebumps to this day.

The 30-Minute CEO Block That Can Change the Trajectory of Your Company This Week

EPISODE SUMMARY If you're still doing estimates, packing boxes, or unloading 45 rugs from a 53-foot trailer by yourself — you're not failing at being a CEO. You're just in a transitional chapter. And that chapter is exactly what builds the company you're trying to become. In this solo episode, Sabrina gets real about the hardest seat in any home service business: the one where you've got one foot in the field and one foot in the corner office, and neither ground feels fully solid. She shares the afternoon she single-handedly unloaded a trailer full of rugs at 58 years old because every single one of her staff members was unavailable. And she introduces Stephanie Allen of Airworks Solutions — who slept at her parents' house, worked from a minivan and a folding table, and now feeds 120 employees daily. Three mindset moves, one 30-minute block, and one decision that saves you five hours. That's all it takes to start.

Speed to Lead Is Everything! Daria Parreto on Why the First Three Seconds Win or Lose the Job

EPISODE SUMMARY What happens when a fashion designer from Kazakhstan organizes a festival for 70,000 people in St. Petersburg, moves to Brazil, lands in Miami, learns four languages, and eventually asks ChatGPT where she should focus her AI company? She ends up building voice agents for moving companies, and it turns out that was exactly right. Sabrina sits down with Daria Parreto, co-founder of Boosted Movers, for one of the most forward-looking and genuinely surprising conversations the show has ever had. Daria isn't just selling AI tools to moving companies. She's building an entire AI infrastructure, speed-to-lead voice agents, CRM integrations, agentic follow-up flows, and custom quote forms, for an industry where being the first to answer the phone is the difference between winning and losing the job. She's also the person who walks around a lake every morning without headphones, projects her future self into existence, and runs her family with the same energy she brings to everything else. This one will change how you think about your phone.

Three Diagnostic Tests That Tell You If You're the Bottleneck (Run Them This Afternoon)

EPISODE SUMMARY If every decision in your business goes through you, your business isn't a business. It's a job. In this solo episode, Sabrina delivers that hard truth with warmth and humor — and then gives you three diagnostic tests you can run in a single afternoon to find out whether you're the bottleneck and which one to clear first. She opens with a story about a roofer who had to cancel their podcast call ten minutes before to go grab materials — and how that moment perfectly illustrated what it looks like when a business still needs its owner for everything. Then she takes it personal: the windows she cleaned wrong as a kid, the lawn she mowed in the wrong pattern, and the lesson her mom never quite taught her — that something being done imperfectly by someone else is almost always better than it not being done at all. Featuring the story of Michael Cheney of No Drip Painting, who started with a brush at 40 and now employs 30 people.