Pivot or Perish: The Kerwell Story of Shifting Gears in a Regulated Market

Master Digital Marketing with CEO of Flying V Group, Robb Fahrion

Robb Fahrion shares his journey from bootstrapping a marketing agency with $15,000 to building a multimillion-dollar business. He discusses core principles of success, navigating change, effective marketing strategies, and the impact of AI on marketing today. Host: Sara Press - CEO Press Edit [www.press-edit.com] Guest: Robb Fahrion- CEO Flying V Group [www.flyingvgroup.com] Chapters 00:00 Building a Business from Scratch 04:01 Navigating Challenges in Family Business 09:10 Hiring and Scaling the Team 14:39 Adapting Marketing Strategies in a Changing Landscape 20:01 Targeting Local Customers Effectively 24:03 Maximizing ROI in Marketing 29:02 Understanding Customer Acquisition Costs 35:31 The Importance of Expert Guidance 39:35 Effective Budgeting for Small Businesses 42:25 Leveraging AI for Business Efficiency resources Flying V Group - https://flyingvgroup.com [https://flyingvgroup.com] AI Executive Playbook - https://flyingvgroup.com/ai-playbook [https://flyingvgroup.com/ai-playbook] guest links LinkedIn - https://www.linkedin.com/in/robbfahrion [https://www.linkedin.com/in/robbfahrion] Instagram - https://www.instagram.com/robbfahrion [https://www.instagram.com/robbfahrion] Website - https://flyingvgroup.com [https://flyingvgroup.com] keywords Marketing, Business Growth, AI, Advertising, Small Business, Client Acquisition, Digital Marketing Trends, ROI, Paid Media, Organic Growth key topics Core principles of business success Impact of AI on marketing and search behavior Effective paid media strategies for local businesses

Why Women With Full Lives Crave Creativity with Party al Portico

Sara Press is joined by Gina, Danielle, and Deonna as theyspill the tea on turning creative chaos into Party al Portico! Think pumpkin schlepping, porch decorating, and strategic fun. Buckle up, because this episode is a heartwarming mix of hustle, humor, and how to keep your side gig joyful without losing your mind or your weekends. These women prove hustle doesn’t have to be all stress; sometimes it’s just about good vibes and great teamwork. IN THIS EPISODE: * Why they decided to add side gigs amidst full schedules * The power of using different parts of your brain—lawyering by day, decorating by night * How decorating porch pumpkins turned into holiday magic for the neighborhood * The importance of setting boundaries to keep it fun * Strategies for sourcing pumpkins and managing logistics like pros * How social media trends inspire and inform their biz * The future: plans for growth, training, and empowering other moms * The hottest decor trends and making memorable in-person experiences * Their top advice for friends dreaming of a side hustle with their best friends TIMESTAMPS: 00:00 - Welcome to the party: moms making magic with side hustles 02:23 - Team dynamics: how three busy moms keep it fun & organized 04:28 - The roots: from family parties to porch decor dreams 06:46 - Making it simple: customizable packages and avoiding overwhelm 09:13 - Why they’re choosing to keep it a side hustle for now 11:26 - Outside expectations & balancing family, friends, and biz 13:43 - The pumpkin primary: sourcing, schlepping, and logistics fun 17:19 - Pumpkins, workouts, and laughs—what makes the chaos fun 20:46 - Trends: pumpkin porches and social media inspo 24:40 - Planning for fall: capacity, outsourcing, and future growth 27:24 - Creating new jobs & involving other moms 28:15 - Hot trends: experience-based decor & events at every level 30:53 - The ultimate advice: keep it fun or pivot! RESOURCES & LINKS: * Party Al Portico Instagram [https://www.instagram.com/partyalportico] Host: Sara Press Instagram [instagram.com/withsarapress]

Texting to Tangables and the Million Dollar Mistake with David Wachs

The best way to stand out in today's noisy inbox isn't another spammy email, but a genuine handwritten note. Meet David Wachs, CEO of Handwrytten and the guy who took his tech talents from selling startups to building robots that are writing thousands of handwritten notes a day. * David's wild ride from a rock bottom to selling his company then his ventures to building the largest automated handwritten note system * The genius behind turning handwritten notes into marketing gold * Why the smallest details, like envelopes, can boost open rates by 300% * A life-changing tax tip with QSBS that could save small businesses millions * Secrets to scaling personalized messaging without breaking the bank * The importance of systems, SOPs, and avoiding founder bottlenecks to sell your business someday * How to make your business irresistible to buyers with just a few strategic tweaks Host: Sara Press @withsarapress [https://www.instagram.com/withsarapress/] Guest: David Wachs: Handwrytten [https://www.handwrytten.com/]

93% of Communication Has Nothing To Do With Words: with Robert Kennedy lll

Ever wonder what your body language, tone, and words say about you before you even open your mouth? Today’s guest, Robert Kennedy III, joins Sara and he's dropping major wisdom bombs on how mastering communication is less soft skill and more essential, especially if you're a small biz owner or entrepreneur. Buckle up, because this chat is packed with hacks to speak smarter, connect deeper, and yes, even use AI to improve your game! * Communication is all about connection—what you intend, what others receive, and perception gaps in between. * Visual cues like facial expressions and body language dominate first impressions—about 55%. Words? A measly 7%. * The vocal layer, including tone and energy, influences 38% of communication. * We often jump into conversations, like double dutch, without full listening—missing key signals. * Asking questions hijacks the brain’s urge to fill silence and creates trust—it's a "cheat code." * Silence is powerful—embrace it to let your message settle; it's not awkward, it's intentional. * Technology, especially AI tools like Udly AI or Ori.app [http://Ori.app], can give real-time feedback on your communication style. * Authentically matching your energy to others boosts rapport be conscious of your tone, pace, and physical cues. * Building trust isn't manipulation it's creating mutual benefit and showing genuine interest. * When mistakes happen, gratitude over sorry elevates the relationship and shows respect. * The golden rule: Ask more questions, listen more, and curiosity will transform your connection game. perception Host: Sara Press @withsarapress [instagram.com/withsarapress] Resources & ways to connect with Robert: robertkennedy3.me [http://robertkennedy3.me], amplifiedvoicehq.com [http://amplifiedvoicehq.com] Final Takeaway If you want better relationships, more trust, and yes, higher sales, ask more questions, listen for real, and own your energy. It’s not magic just good old-fashioned curiosity combined with tech tools that can make you look like a communication ninja. Practice, be grateful, and watch your connections and your business thrive!

How to Hire Smarter with Aligned Recruitment CEO Julia Arpag

Ready to stop hiring a middle ground of "kind of fits" and start landing rockstar candidates? This episode spills the tea on mastering the art (and science) of recruitment with some hilarious tech horror stories along the way. Whether you're a startup founder or just tired of ghosting candidates, we've got you this episode: * The crucial first step: knowing exactly who you need before hiring * How small businesses can avoid the "jack-of-all-trades" pitfall * The secret sauce: leveraging LinkedIn and AI for ultra-targeted sourcing * Red flags to spot early from resumes to real-time video interviews * Why AI-generated resumes are the new scam and how to spot them * The importance of emotional intelligence and behavioral questions in interviews * Trends post-COVID: job longevity and the future of AI in jobs * Founder's journey: from layoffs to launching a recruitment empire * How to balance risk and opportunity when hiring during economic ups and downs * Why networking is not cringe, it's your lifeline * Actionable tip: The antidote to anxiety in business is taking one step today Host: Sara Press @withsarapress [https://www.instagram.com/withsarapress/] Guest: Julia Arpag * Aligned Recruitment [https://alignedrecruitment.com/] — Your new favorite tech hiring buddy Connect with Julia Arpag: * LinkedIn [https://www.linkedin.com/in/julia-arpag/] * Twitter [https://twitter.com/julia_arpag] small business, women in business, business tips, recruitment, linkedin, hiring