Top of Funnel, IRL: What Asia Gets Right About Brand Awareness

The Brain Before the Inbox

What if your members are telling you exactly what they want - and not with words? Carlos Cardenas joins Sharon and Aimee to explore neuromarketing, behavioral economics, and AI through the lens of association strategy. Together, they challenge listeners to rethink the role of surveys, retention campaigns, and even data itself - and consider what member behavior may be saying all along.

Goldfish Attention Spans & Modern Marketing - Winning Member Attention in a 3-Second World

With shrinking attention spans and overflowing inboxes, associations can’t rely on “spray and pray” marketing anymore. Ahead of ASAE’s MMC + Tech Conference, Sharon sits down with Morgan to talk personalization, omni-channel engagement, clean data, and why email marketing is still very much alive - if you’re doing it right!

From Data to Dollars: How AI Is Rewriting Association Strategy

What happens when associations stop guessing - and start predicting? In this episode, Sharon and Aimee sit down with Dr. Michael Carr-Tatonetti to explore how AI is reshaping pricing, programming, and member engagement. With faster insights and richer data, organizations can design smarter offerings, personalize experiences, and unlock entirely new revenue streams.

Craft vs. Code: AI in the Service Industry

AI isn’t just transforming tech - it’s entering the most human industries. In this episode, salon owner and master colorist Ruby Devine joins Sharon to explore what happens when artificial intelligence starts generating formulas, analyzing data, and leveling expertise in the service economy. If AI makes everyone “good enough,” what happens to mastery?

Do You Need a Gen Z Strategy?

Sharon and Garra challenge the reflex to build marketing around birth years. From TikTok news habits to cultural trends that span four generations, they question whether age is truly the issue - or if outdated assumptions about behavior and motivation are the real problem.