MVP Stories: How Paul Chappell Transformed Customer Experience at Hutson

MVP Stories: Why Customer Experience Isn’t a Department

In this episode of The SATISFYD Podcast, Ryan Condon sits down with 2026 SATISFYD Experience MVP Scott Backer, Customer Experience Manager at Ziegler CAT, for a conversation about leadership, culture, employee experience, and the human side of customer experience. Scott shares his unique journey from the bicycle industry and SaaS startups into heavy equipment, along with the philosophy that shapes his approach to CX today: customer experience is not a department, it’s how people experience your culture, leadership, and systems every single day. The conversation explores: * Why EX and CX are deeply connected * The meaning behind “curb-to-counter” experience * How small operational details shape customer perception * Creating ownership and accountability across teams * Making customer feedback actionable inside the dealership * Why the best CX leaders focus on people first This episode is full of practical insights for dealership leaders looking to strengthen culture, improve consistency, and create better experiences for both employees and customers.

Employees Are Happier. Customers Aren’t. What’s Going On?

In this episode of the SATISFYD Podcast, we sit down with Tim Koirtyohann of TSSI [https://www.linkedin.com/in/timothykoirtyohannsphr/] to unpack one of the most surprising findings from the 2026 CX + EX Benchmark Report. Employee sentiment is up. Customer experience is down. So what’s really happening inside dealerships? Tim shares a candid perspective from the front lines of recruiting and workforce strategy, explaining why improving employee experience doesn’t automatically translate to better customer outcomes. From hiring practices that create disconnects on day one, to leadership gaps, culture misalignment, and the real cost of “lip service,” this conversation gets into what’s actually driving performance inside dealer organizations. If you’re thinking about retention, hiring, and how to connect your team to the customer experience you promise, this episode is a must-listen. Download 2026 Employee and Customer Experience Benchmark Report [https://resources.satisfyd.com/2026-employee-and-customer-experience-benchmark-report-satisfyd]

Frontline Champions: The People Behind Great Service featuring Karen Lingenfelter

In this episode of the SATISFYD Podcast Frontline Champions Series, we sit down with Karen O’Keefe-Lingenfelter, Sales Support Coordinator at Vermeer Great Plains, to hear a perspective that doesn’t always get the spotlight — the frontline. Karen shares what it means to truly care about the people behind the work. From supporting sales teams and customers every day to stepping in when someone simply needs help, Karen represents the heart of what great service looks like. This conversation is a reminder that customer experience isn’t built in boardrooms — it’s built by people who show up every day, listen, solve problems, and genuinely care about doing the right thing. If you care about building stronger teams, supporting your customers better, and recognizing the people who quietly hold everything together, this is a must-listen episode.

The Illusion of a Profitable Service Department

In this episode of the SATISFYD Podcast, we sit down with John Dowling [https://www.linkedin.com/in/john-dowling1775/] — author, speaker, and service operations consultant — to unpack a hard truth many dealers need to hear: a busy service department does not automatically mean a profitable one. John shares candid insights into why service departments often look successful on the surface while quietly bleeding margin behind the scenes. We discuss why service has become the new sales department, the common operational blind spots holding profitability back, and what dealership leaders can do to turn service from a perceived cost center into a true profit engine. This conversation is a must-listen for dealer principals, service managers, and fixed operations leaders who want to understand what’s really happening in their service departments — and how to fix it. Download 2025 Technician Experience Report [https://resources.satisfyd.com/2025-technician-experience-benchmarkreport]

2025 Technician Experience Benchmark: What Dealers Need to Know for 2026

In this Executive Summary episode of the SATISFYD Podcast, we break down the key highlights from the 2025 Technician Experience Benchmark Report — based on feedback from hundreds of technicians across the industry. This short, insight-packed episode covers the operational constraints holding shops back, the benchmarks every dealer should be tracking, and the patterns that separate high-performing service departments from the rest. If you’re planning for technician retention, shop productivity, or service investments in 2026, this episode gives you a clear, data-driven starting point. Download your copy of the report here.