65: How Life Breaks Your Business (And What You Build Next) with Heather Crabtree

71: Mini Series: The Loudest Leads Aren’t Your Best Clients

In this episode, Emylee breaks down why that feedback doesn’t automatically mean you need a cheaper or lower-ticket offer. She shares why the loudest leads are often not your best buyers, how watered-down offers dilute your authority, and what to focus on instead if you want sustainable growth. This is your reminder to stop building for unready clients and start doubling down on the people already getting incredible results from your work.

70: You Can’t Automate Your Way Into Nothing Ever Going Wrong with Rachael Mueller

In this episode, I’m joined by Rachael to talk about the difference between automation that actually supports your business… and automation that just creates more complexity. We get into productizing service delivery, building systems that free up more time for client work (not less), the trap of over-customization, AI note takers, ClickUp experiments, and why you cannot automate your way into nothing ever going wrong. Plus: boundaries, slow nomad life, and designing a business that actually supports the way you want to live.

69: Mini Series: You Don’t Need Better Testimonials You Need Better Data

In this episode, I’m breaking down why vague testimonials are not enough anymore and how tracking client outcomes changes everything about your positioning, messaging, delivery, and authority. I walk through the exact types of baseline metrics, confidence questions, and follow-up data you should be collecting inside your client experience so you can better understand the real impact of your work (and communicate it way more effectively).

68: Mini Series: When You're Not Hitting Consistent Revenue

In this episode, I’m breaking down why “not hitting consistent revenue” looks different at every stage of business and why the solution isn’t one-size-fits-all. From early-stage client hunting to refining offers, raising prices, and deciding between premium positioning or agency growth, we’re talking about the actual levers to pull for your next revenue milestone.

67: Stop Outsourcing Thinking to ChatGPT with Ruth Shrauner

This episode turned into a very real conversation about AI, systems, discernment, and what actually makes a service business scalable. Ruth and I got into the difference between using AI strategically versus creating more noise, why most agencies still don’t have real systems in place, and what happens when founders outsource thinking instead of building better processes.