The Oldest Technology for Changing Minds

Capacity: The Real Business Model

Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== In this episode, Ian and Bron Watson talk about why capacity should come before scale, how hustle can become a dangerous identity, and what it means to build a business around the human being underneath it. Bron shares the difference between resilience and relentlessness, why “rest” does not always mean stopping, and how founders can begin listening to the quiet signals they usually ignore until life forces them to pay attention. They also explore redefining success beyond revenue goals, using capacity as a compass, naming emotions in moments of overwhelm, focusing on the “next play,” and Bron’s central reminder: be where your feet are. This is a grounded conversation about capacity, healing, entrepreneurship, and building a business that does not cost you the person you are trying to become. =============== Bron’s Links: - Website: https://www.bronwatson.com.au/ [https://www.bronwatson.com.au/] - LinkedIn: https://www.linkedin.com/in/bronwatson/ [https://www.linkedin.com/in/bronwatson/] - Facebook: https://www.facebook.com/bronwatsonme/ [https://www.facebook.com/bronwatsonme/] - Instagram: https://www.linkedin.com/in/bronwatson/ [https://www.linkedin.com/in/bronwatson/] - YT Channel: https://www.youtube.com/@BronWatson [https://www.youtube.com/@BronWatson] The Serenity Project Book: https://serenityproject.com.au/the-book-the-serenity-project-finding-the-calm-in-the-chaos-of-cancer/ [https://serenityproject.com.au/the-book-the-serenity-project-finding-the-calm-in-the-chaos-of-cancer/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 — Capacity Comes First 06:18 — What Capacity Means 08:06 — Signs You’re Overextended 09:42 — The Hustle Identity 13:06 — Be the Willow 16:04 — Redefining Success 18:30 — Success From Inside Out 20:08 — Goals Beyond Money 22:07 — Healing as the Goal 26:10 — Finding Serenity in Chaos 28:49 — Control the Controllables 29:46 — Focus on the Next Play 31:15 — Naming the Emotion 32:45 — Rinse and Repeat 35:27 — Asking for Help 38:02 — Letting Go of Control 42:30 — Where People Get Stuck 45:43 — Be Where Your Feet Are 47:39 — Serenity Now Moments 51:09 — Connect With Bron 51:45 — Bron’s Billboard

Cultural Catalysts: The Leaders of the Future

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== In this episode of The Expert Method, Ian Gatzke sits down with Jaclyn Orent, co-founder and systems architect of the Cultural Catalyst Network, for a conversation about leadership, identity, consciousness, and what it means to build for the future. Jaclyn argues that the leaders of the next era will not simply be people who build companies. They will be cultural catalysts — people who redefine normal by creating new ways of leading, serving, collaborating, and building systems that contribute to life instead of extracting from it. The conversation explores why business needs to shift from self-serving goals to whole-serving impact, how identity shapes behavior, why self-leadership is foundational during periods of disruption, and why sustained change is impossible to do alone. Jaclyn also breaks down ideas from intentional change theory, the science of scaling, consciousness research, emotional regulation, and collective shared vision. This is a conversation about the kind of leadership the future may require — not just more strategy, more growth, or more information, but a deeper shift in how we lead ourselves, build with others, and serve the whole. =============== Jaclyn’s Links: - Website: https://www.culturalcatalysts.net/ [https://www.culturalcatalysts.net/] - LinkedIn: https://www.linkedin.com/in/jaclynorent [https://www.linkedin.com/in/jaclynorent] - Facebook: https://www.facebook.com/kova.orent/ [https://www.facebook.com/kova.orent/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 — Ray Dalio & Meditation 01:59 — Meet Jaclyn Orent 02:04 — Redefining Normal 05:13 — New Business Models 07:07 — Service Over Self 08:31 — Conscious Leadership 09:19 — Scaling Through Impact 12:24 — Mission Beats Revenue 13:11 — Hormozi, Robbins & Change 18:37 — The Future System 19:17 — Self-Leadership 20:36 — Captain Your Mind 22:59 — Change Needs People 24:39 — Family Systems & Safety 26:21 — Intentional Change Theory 28:28 — Becoming a Catalyst 32:01 — Levels of Consciousness 35:19 — PEA vs NEA 37:26 — Respond, Don’t React 38:25 — Reality as Truth 41:41 — Mindfulness in Practice 44:02 — Timeline as a Tool 51:25 — Raising Consciousness 56:33 — Where Friction Shows Up 01:00:38 — The Billboard Message 01:02:42 — Resonance Moves Change 01:03:27 — Closing

How Leaders Should Roll Out AI at Work

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== AI adoption does not fail because leaders picked the wrong tool. It usually fails because the organization was never guided through the change. In this episode, Ian sits down with Mike Burkesmith of BestResults.AI [http://BestResults.AI] to talk about what it actually takes to roll out AI inside a company. They unpack why AI deployment is really a change management problem, how leaders can earn buy-in from their teams, and why the best use cases usually come from studying the organization’s actual workflows instead of copying what someone else built. Mike also explains how companies can identify high-impact AI opportunities, why training and upskilling matter, and how leaders can create a culture of AI-powered continuous improvement without overwhelming their people. If you are trying to bring AI into your business, this conversation is a reminder that the tool is only part of the equation. The real work is helping people understand where the organization is going, how their roles will change, and how AI can help them do better work. =============== Mike’s Links: - Website: https://bestresults.ai/ [https://bestresults.ai/] - LinkedIn: https://www.linkedin.com/in/mikeburkesmith [https://www.linkedin.com/in/mikeburkesmith] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 — Intro & setup 01:12 — AI as change 02:05 — Beyond the tool 04:24 — Caring leadership 06:42 — Safe dialogue 08:45 — AI huddles 10:39 — Quality standards 12:17 — People must see it 16:13 — Upskilling matters 18:35 — Prioritizing AI use cases 20:38 — Start with the org 22:55 — Avoid platform lock-in 25:16 — Pick one and go 26:55 — High-impact use cases 29:17 — Workflow redesign 31:44 — Use your experts 34:22 — Earning buy-in 35:21 — Where to find Mike 36:18 — Billboard question 37:04 — Walk humbly  AI adoption, AI implementation, AI rollout, AI in business, AI change management, organizational change, change management, business transformation, AI workflows, AI strategy, leadership, AI leadership, workplace AI, AI tools, generative AI, ChatGPT for business, Claude AI, Gemini AI, AI use cases, AI training, AI upskilling, workflow automation, workflow redesign, continuous improvement, organizational buy-in, AI deployment, AI governance, AI policy, business operations, operational efficiency, expert business, The Expert Method, Ian Gatzke, Mike Burkesmith, BestResults.AI [http://BestResults.AI]

The Identity Shift Behind a Scalable Business

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== Most expert-led businesses eventually run into the same bottleneck: the founder. In this episode of The Expert Method, Ian Gatzke sits down with Bri Seeley to explore why effort alone does not create sustainable success, and why building a scalable business often requires a deeper identity shift first. Bri shares how a major health challenge forced her to rethink a business model that depended heavily on her time, energy, and personal capacity. From there, the conversation moves into what it means to build a business through identity, intellectual property, leverage, and subconscious reprogramming instead of constant effort. Ian and Bri discuss the difference between selling time and building scalable assets, why service providers often struggle to create exitable businesses, how imposter syndrome is tied to outdated subconscious programming, and why entrepreneurs need to “scale themselves” before their businesses can truly scale. They also get into the emotional side of growth: leaving behind identities, relationships, business models, and environments that no longer match the future you are trying to build. If you are a coach, consultant, expert, or founder who knows your business cannot keep depending on your personal capacity forever, this conversation will help you think differently about what actually has to change next. =============== Bri’s Links: - Website: https://www.briseeley.com/ [https://www.briseeley.com/] - LinkedIn: https://www.linkedin.com/in/bri-seeley/ [https://www.linkedin.com/in/bri-seeley/] - Facebook: http://facebook.com/bri.seeley [http://facebook.com/bri.seeley] - Instagram: http://instagram.com/briseeley [http://instagram.com/briseeley] Permission to Leap Book: https://www.briseeley.com/leap-of-faith-book [https://www.briseeley.com/leap-of-faith-book] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 Intro Setup 00:45 Effort Versus Identity 02:33 Time Is Finite 04:10 Productizing Expertise 05:46 Becoming The Founder 07:59 Exitable Business Models 09:10 Receiving Bigger Success 10:54 Making Identity Shifts 11:43 Subconscious Reprogramming 14:25 Rebrainwashing Yourself 16:10 Broken Education System 18:36 Family Resistance 20:43 Creating Your Value 23:44 Bigger Container Metaphor 25:34 Scaling Yourself First 27:41 Imposter Syndrome Work 29:28 Repetition Creates Change 32:26 Mind And Energy 34:35 Frequency And Alignment 36:21 Morning Alignment Practices 39:47 Carrying The Weight 41:09 Choosing Greatness 45:10 Growth Never Ends 47:48 Pain Of Reinvention 49:58 Magic In Unknown 52:07 The Way Appears 53:13 Where To Find 53:54 Claim Your Greatness

Find Your Tilt Before AI Makes You Invisible

Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit [https://implementgpts.com/pestoolkit] =============== AI is making average information easier to create than ever. But according to Joe Pulizzi, that makes one thing even more valuable: a clear, human point of view. In this episode, I sat down with Joe Pulizzi to talk about why the old career and success playbook is breaking down, what it means to “find your tilt,” and why creators, experts, and entrepreneurs need to become recognizable for a specific idea, audience, and point of view. Joe explains why building an audience should come before building a product, why most creators fail by trying to be everywhere at once, and how owned distribution — like email, communities, and direct relationships — creates leverage that rented platforms cannot. He also shares why human content will become scarcer in an AI-saturated world, how to discover your differentiation, and why the people willing to do the work consistently will have the advantage. This conversation is for experts, creators, coaches, consultants, and entrepreneurs who want to build trust, create useful content, and develop an audience around work that actually matters. =============== Joe’s Links: - Website: https://www.joepulizzi.com/ [https://www.joepulizzi.com/] - LinkedIn: https://www.linkedin.com/in/joepulizzi [https://www.linkedin.com/in/joepulizzi] - Facebook: https://www.facebook.com/JoePulizziAuthor [https://www.facebook.com/JoePulizziAuthor] - X: https://x.com/JoePulizzi [https://x.com/JoePulizzi] - YT Channel: https://www.youtube.com/@JoePulizzi [https://www.youtube.com/@JoePulizzi] Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ [https://www.linkedin.com/in/ian-gatzke/] - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting [https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting] =============== Highlights: 00:00 Opening 00:17 Broken playbook 01:44 Purpose and security 05:35 Weird situations 08:24 Failure as feedback 11:37 Audience first 13:21 Find your tilt 18:58 Create consistently 22:42 Know your audience 26:49 Owned audience 27:46 Human content scarcity 30:25 Beyond information 31:24 Diversify later 36:15 Community after audience 37:44 Give value first 39:42 Burn the Playbook 40:40 Throw deep