The Antony Gordon Show

Is Free Will an Illusion? Science Meets Marketing | The Antony Gordon Show w/ Leslie Zane

43 min · 21 de abr de 2026
Portada del episodio Is Free Will an Illusion? Science Meets Marketing | The Antony Gordon Show w/ Leslie Zane

Descripción

What happens when behavioral science meets marketing? Can science offer us a lens to think critically about the decisions we make as consumers? Today, Antony sits down with marketing strategist Leslie Zane, a consultant to Fortune 100 companies with a background in behavioral science, for a sharp examination of how modern consumers actually make decisions. Leslie challenges the idea of free will in the marketplace, arguing that most choices today aren’t driven by careful analysis or data, but by simple positive or negative associations with whatever brands dominate our mental landscape. The conversation reframes competition in the business world: brands are no longer trying to persuade you - they are fighting for space in your brain. This is not unlike the mechanisms used by social media. Big Tech platforms engineer algorithms with one core objective: to maximize visibility and familiarity in order to drive consumption, often bypassing rational thought entirely. This episode outlines how individuals can push back, become more intentional, more aware, and less susceptible to the frictionless systems designed to decide for them. Follow along: https://link.me/LIGHTHOUSEEDUTAINMENT [https://link.me/LIGHTHOUSEEDUTAINMENT] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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89 episodios

episode Living in the Spotlight With Integrity | Saul Blinkoff artwork

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26 de may de 202650 min
episode People Before Profits: The War for Your Attention | Antony Gordon LIVE at TEDxASU artwork

People Before Profits: The War for Your Attention | Antony Gordon LIVE at TEDxASU

Antony delivers a powerful speech at TEDx ASU titled "People Before Profits: The War for Your Attention" This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2NSbk5XYU8yVXM1MWJ5TGZXMzBZLVJkSkdvd3xBQ3Jtc0ttbkNIVUJWWF9yb241N2VaTWNhT3lpTG55X3VRMXNhWVE0NVM5R1hRbE1BOGN4OEVSSzkxbFhOSzY0VXhrUFRNMVJZak9WTlZuWW9WR0hTWXhaMkNkUHpoM1loNGdIRnRSX01JeWtOUWRSTHJjMzRYMA&q=https%3A%2F%2Fwww.ted.com%2Ftedx&v=wYCU6qzmm4I] Follow along: https://link.me/LIGHTHOUSEEDUTAINMENT [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0hZSDdya3hpbWdOX2dzZlY2N3VQNFpYa1N2QXxBQ3Jtc0trN090TGFJa1lGYW16UGh2V2o2cm10aE92VzVGeGV6S1pEN0hscTdFZXowZGRoOEVad2Z3a0EwWjJMTkR6bkN3S21adXpJMTF4ZnRlZmk0NTd1ZDQtVmRVVUNmM0hZcjM1YUlodzc3cGdvUm80N0ZjRQ&q=https%3A%2F%2Flink.me%2FLIGHTHOUSEEDUTAINMENT&v=wYCU6qzmm4I] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

19 de may de 202620 min
episode What Can A.I. Teach Us About Health? | The Antony Gordon Show w/ Eric Marton artwork

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12 de may de 202631 min
episode From Connection to Consumption: Where Big Tech Went Wrong | The Antony Gordon Show w/ Daniel Gradus artwork

From Connection to Consumption: Where Big Tech Went Wrong | The Antony Gordon Show w/ Daniel Gradus

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5 de may de 202629 min
episode Are You Building Your Best Relationship? Or Performing It? | The Antony Gordon Show w/ Sarah Abenaim artwork

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