The Auto Market Brief

How Creator Content Is Changing Car Research

9 min · 9 de abr de 2026
Portada del episodio How Creator Content Is Changing Car Research

Descripción

Car shoppers aren’t following a linear path to purchase anymore. Instead, they’re validating information across platforms, formats, and voices, reshaping how automotive content is created and consumed. In this conversation, Erin Keating is joined by Michelle Clark, Director of Editorial for Cox Automotive’s consumer brands, to explore these shifts in behavior and what it means for the future of automotive storytelling: Validation over linear research: Today’s consumers continuously validate what they see and hear, seeking multiple perspectives, real experiences, and trusted sources throughout the entire shopping journey, not just at the point of purchase. Creator-led content builds trust: Short-form video and creator perspectives are resonating because they feel personal and authentic, helping shoppers assess vehicle features, technology, and ownership considerations through real-world lenses. Content closer to the transaction: Automotive advice content is moving beyond awareness into decision-support, with tools and information like gas price tracking and insurance guidance playing a more direct role in purchase confidence. AI as an enabler, not a storyteller: Editorial teams are using AI to scale and adapt storytelling across formats, empowering journalists to become multi‑format generalists while keeping human expertise at the center of the content. The Auto Market Brief delivers timely data, clear context, and practical insight to help industry leaders make smarter decisions—what’s happening now, and what’s coming next. The Auto Market Brief is powered by Cox Automotive. For more industry insights and expert perspectives, visit our Insights Hub at https://www.coxautoinc.com/insights [https://www.coxautoinc.com/insights].

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14 episodios

episode Reading the Signals: Sales Momentum, Rates, and What Comes Next artwork

Reading the Signals: Sales Momentum, Rates, and What Comes Next

What are today’s economic signals really telling us about where the auto market is headed next? In this episode of The Auto Market Brief, Cox Automotive Executive Analyst Erin Keating is joined by Chief Economist, Jeremy Robb, to break down the latest data shaping the market, from interest rate volatility and inflation trends to consumer spending behavior and recent shifts in vehicle sales performance: What rising rates and inflation mean for affordability: Treasury yields have reached levels not seen in years, driving continued pressure on borrowing costs and influencing how lenders price auto loans across the market. How consumer spending is holding up, and where it’s shifting: Overall spending remains positive, but rising fuel costs are taking up a larger share of consumer budgets, raising questions about how long that resilience can continue. Where sales momentum is coming from today: New vehicle sales are showing strength, supported by growing demand for hybrids, while used vehicle values and EV pricing trends reflect tight supply and sustained interest in more efficient options. The episode also explores key industry developments, from OEM strategy shifts and production challenges to evolving tariff discussions and regulatory activity, offering a clearer view of what these signals could mean for the road ahead. The Auto Market Brief delivers timely data, clear context, and practical insight to help industry leaders make smarter decisions—what’s happening now, and what’s coming next. The Auto Market Brief is powered by Cox Automotive. For more industry insights and expert perspectives, visit our Insights Hub at https://www.coxautoinc.com/insights [https://www.coxautoinc.com/insights].

2 de jun de 202624 min
episode How Are Gas Prices Changing Car Buying Decisions? artwork

How Are Gas Prices Changing Car Buying Decisions?

How are rising gas prices influencing what consumers want, and what they’re willing to buy next? In this bonus episode of The Auto Market Brief, Erin Keating is joined by Alex Bland, Cox Automotive's Sr. Director of Market and Customer Research and Stephanie Valdez Streaty, Cox Automotive's Director of Industry Insights, to uncover findings from a recent Cox Automotive consumer survey exploring how fuel price increases are shaping shopping behavior, vehicle consideration, and overall sentiment. What consumers are telling us right now: The survey reveals that fuel costs are top of mind for many shoppers, with a majority indicating that rising gas prices are influencing their next vehicle decision, whether that means shifting toward fuel efficiency, delaying a purchase, or accelerating plans to reduce ongoing costs.  Why hybrids are gaining traction: Findings show strong interest in hybrids as a more familiar and lower‑risk alternative, offering improved efficiency without the need for a full transition to electric vehicles. What the data says about EVs and the used market: The conversation also explores how ongoing affordability pressures, the growing availability of used EVs from off‑lease vehicles, and increasing consumer familiarity with EV technology are contributing to momentum in the used EV market, even as new EV adoption continues to evolve. The episode also touches on how generational and regional differences shape these trends, and what the latest consumer signals suggest for the path ahead. The Auto Market Brief delivers timely data, clear context, and practical insight to help industry leaders make smarter decisions—what’s happening now, and what’s coming next. The Auto Market Brief is powered by Cox Automotive. For more industry insights and expert perspectives, visit our Insights Hub at https://www.coxautoinc.com/insights [https://www.coxautoinc.com/insights].

28 de may de 202621 min
episode Pricing Pressures and EV Momentum in a Tight Used Market artwork

Pricing Pressures and EV Momentum in a Tight Used Market

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15 de may de 202624 min
episode Service Revenue Is Up. Why Are Dealers Losing Share? artwork

Service Revenue Is Up. Why Are Dealers Losing Share?

Service departments are no longer just another revenue stream for dealers, they’re a critical inventory funnel, customer relationship engine, and profit driver. In this special episode of The Auto Market Brief, Erin Keating is joined by Alex Bland, Cox Automotive's Sr. Director of Market and Customer Research, to break down new consumer and dealer research exposing what's changed in fixed operations, and how this area is becoming the most critical profit engine for dealers in today’s market. As vehicle affordability tightens and ownership periods stretch, dealers are losing service share to independents, even as service revenue hits record highs. This conversation explores what’s driving that paradox, where dealers are leaking opportunity, and how trust, transparency, and convenience can turn fixed ops into a powerful retention and sales driver. In This Episode: * Why dealers are making more service money, but losing market share * How convenience, trust, and pricing perception reshape service decisions * Where service visits unlock sales, trade‑ins, and lifetime value The Auto Market Brief delivers timely data, clear context, and practical insight to help industry leaders make smarter decisions—what’s happening now, and what’s coming next.  The Auto Market Brief is powered by Cox Automotive. For more industry insights and expert perspectives, visit our Insights Hub at https://www.coxautoinc.com/insights.

6 de may de 202621 min
episode Strong Spending and Auto Sales: Here’s What’s Behind It artwork

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Consumer spending remains unexpectedly strong as the auto market moves through the heart of the spring selling season. In this episode of The Auto Market Brief, Erin Keating is joined by Cox Automotive Chief Economist Jeremy Robb to break down the latest retail spending data, new‑ and used‑vehicle sales performance, and what's shaping demand across the market. Consumer spending and retail sales trends: Jeremy explains why overall retail spending remains elevated, including a record month‑over‑month increase in gasoline station sales and the continued impact of tax refunds supporting consumer activity. New, used, and EV market performance: The discussion examines year‑to‑date new‑vehicle sales in the context of last year’s tariff‑driven pull‑ahead, cooling but stable used‑vehicle sales, tightening used inventory, and rising prices for top‑selling used vehicles. The episode also highlights improving demand and price retention for used EVs at both retail and wholesale levels. Market signals and industry developments: This episode also touches on Federal Reserve leadership updates, wholesale price movement, and retention trends, alongside key industry headlines from major automakers, marketplace expansion, and dealership consolidation activity. The Auto Market Brief delivers timely data, clear context, and practical insight to help industry leaders make smarter decisions—what’s happening now, and what’s coming next. The Auto Market Brief is powered by Cox Automotive. For more industry insights and expert perspectives, visit our Insights Hub at https://www.coxautoinc.com/insights [https://www.coxautoinc.com/insights].

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