Google's Biggest Search Upgrade in 25 Years, OpenAI's Bailey Richardson, & Priceline's Life After William Shatner

Ross Yenerich's Exit Interview, WPP vs Publicis for Coca-Cola's $4B Global Review, Subservient Ghostface's 8.9M Visits with Loop's Nick Gallo & A Secret Campaign Reveal

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better. Coca-Cola just launched a global review of its media, data science, and technology business with WPP and Publicis going head to head for it. WPP has held the global account since 2021 through Open X across more than 200 countries. Publicis already took North America last year for an estimated $700 million. Now the rest of the global account is in play, starting July, with a decision expected by fall. Creative stays with WPP Open X. This is strictly media, data, and technology, and it sits at the center of two very different bets on what data-driven marketing looks like: Publicis' ID-based, LiveRamp-powered approach versus WPP's federated model. One of the biggest pitches of the year. In the WORLD FAMOUS TWO MINUTE DRILL:– Arnold wins Discount Tire's creative account, declaring the tire category should finally be funny– OpenAI dropped a Codex spot with Alto that is worth watching– Apple dropped a new privacy ad called "Clingers"– The Ordinary's free branded bus strategy in New York has been suspended– The Knicks gave out free T-shirts and it became a whole situation At 11:25 we sit down with Ross Yenerich, Breaking and Entering's second full-time hire and content editor. Ross is leaving to become a creative in advertising. His next role is intern at BBH. We respect the move and apparently so did 600-plus other people based on the response to the announcement post. Then Nick Gallo, Founder and CEO of Loop, joins at 11:40. His team built Subservient Ghostface for the Scary Movie 6 launch, a site where users could prompt Ghostface to perform actions in real time, recorded with a real human actor across more than 100 actions with zero AI. 8.9 million website visits. 58.75 million social impressions. 188,000 shares and climbing. At 11:55 we have something big. We cannot tell you what it is. You will want to be watching. And to close, Mo Said, Founder of Mojo Supermarket, and Brad Filice, Mojo's new Head of Strategy, join us. It took Mo nine months and roughly 100 interviews to make this hire. Brad comes from Droga5, which is also where Mo worked before launching Mojo. We have a lot of questions.

GS&P's Next Gen, McDonald's World Cup Ad, Edelman's First-Ever Creator Chief & OnePay's New CMO

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.The next generation of advertising is here. GS&P's The Academy, the year-long free creative training program run by Zach Canfield and Dan Balser inside Goodby Silverstein and Partners, just graduated a new class. They are joining us on the show today. The Academy is GS&P's attempt to fix the industry's broken talent pipeline, taking aspiring copywriters and art directors through a full year of real-world training in San Francisco. We are showing their work and talking about what it actually takes to break in right now.In the WORLD FAMOUS TWO MINUTE DRILL:– WhatsApp announced "Bukayo Saka: The Time Is Now," a documentary coming to Disney+ in June featuring Saka and Thierry Henry after Arsenal's first Premier League title since 2004– McDonald's dropped its World Cup campaign from W+K New York with Beckham, Ronaldinho, Thierry Henry, Yamal, and Pulisic all acting like regular McDonald's fans, directed by Stacy Wall, with collectible cups– Havas is launching a record label to reshape brand music partnerships– The 2026 Gerber Baby has been announced– Ulta Beauty posted Q1 growth across every major channel and VaynerMedia just won the creative account– Coca-Cola completed its World Cup trilogyAt 11:25 [https://www.youtube.com/watch?v=BpacmR5GOic&t=685s] we are running The Breakdown, presented by Rothmans. KFC Sweden and Uncommon Stockholm dropped "Bucket For One," a campaign to launch a new solo bucket for people who don't want to share. The tagline is "Protect Your Bucket For One, By Any Means Necessary." The imagery is high-res close-ups of tongues, fingers, breath, and moustache hairs uncomfortably close to the chicken. It is almost pleasurably disgusting and completely brilliant.Then Jessica Williams, the new CMO of OnePay, joins at 11:40 [https://www.youtube.com/watch?v=BpacmR5GOic&t=700s]. She just left Shopify, where she was Head of Brand Marketing and Partnerships, running campaigns with MrBeast, Alix Earle, Cardi B, Tom Holland, and Emma Grede. Before that she led consumer marketing at Coinbase and brand work at Visa. This is her first CMO role and she joins us to talk about why she left one of the most exciting brand jobs in tech to go build a financial services brand for Americans the current system has left behind.And to close, Kenny Gold, Edelman's first-ever Global Chief Creator Officer, joins the show. It is a newly created title that went live June 1. He comes from Deloitte Digital, where he built their social and creator practice from scratch, and before that led social at Grey Group including helping P&G's DistanceDance with Charli D'Amelio become one of the most viewed TikTok campaigns of the pandemic. With 200 creator specialists globally, Edelman is betting that creator is no longer an emerging channel. It is the channel.

Steph Curry to Li-Ning, Coors Light's Infrared Summer Ad & Nike x McDonald's x Devin Booker

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.Coors Light just dropped one of the more visually arresting summer campaigns in recent memory. The brand shot a new ad entirely through an infrared camera — showing the heat signatures of people baking in the summer sun, and the thermal contrast of cracking open an ice-cold Coors Light. No voiceover needed. The Blue Mountains turn cold and you can see it. It is product truth done through a completely different lens and it is very good.In the WORLD FAMOUS TWO MINUTE DRILL: * Javier Campopiano left Omnicom two weeks ago and is already the new Global CCO for Leo Constellation Americas and Iberia at Publicis. His co-CEO Marco Venturelli had been texting him "come home" for years. He finally replied "pronto." * LEGO named Jason Momoa as their Playmaker for World Play Day on June 11 — a "Never Stop Playing" campaign from their in-house team with Chaos x Magic, built entirely through a comedy lens. 44% of families globally are not hitting the five weekly hours of play that research says improves wellbeing. * Steph Curry just ended his sneaker free agency by signing a 10-year deal with Chinese sportswear brand Li-Ning — the biggest sneaker free agent in basketball history didn't go to Nike, didn't go to Adidas, and said he was sold after testing Jimmy Butler and Dwyane Wade's shoes. * And Serena Williams returns to tennis in a new Nike ad. Then Amanda Mulligan, Director of Social Media and Creators at McDonald's, and Paddy Treacy, Creative Director at Wieden+Kennedy New York, join us to break down the Nike Book 2 McDonald's sneaker — a limited edition collab inspired by the iconic turquoise-arched McDonald's in Sedona, Arizona that became a desert scavenger hunt. Booker's team called W+K knowing they work with both Nike and McDonald's. That is how this started.Then Doug Sweeney, CMO of Oura Ring, joins us on the launch of the Oura Ring 5 — the brand's smallest and slimmest ring yet, made with agency partner Nice&Frank. Three campaign spots built around the quiet power of a single finger. We talk differentiation, the wearables market, and where Oura goes next.And to close: Melissa Rosenthal, Co-Founder of Outlever. Former VP of Creative at BuzzFeed, CRO at Cheddar, CCO at ClickUp. Now helping brands build their own media engines and own their audiences instead of renting attention. We talk about why owned media is having a moment and what brands are getting wrong about content.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVBGbUJYLW1TUHVIYjdINXFaNVM3RkIzQUxIUXxBQ3Jtc0ttOE02d3VxRUF2dUZiY1NIVzZjZG1iQ2VKTk5WaUhRX1A1MVVVeGhRM1duNkxMSTU2bzZJV0Fwa0xqeHJrNTNkcWRJUUZVbUduM3BYa1BYQmJ3cW1kT0NJY0lNanlQTXNLRjJQM0hNVzdvRXZoWThvSQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbreaking-entering-podcast%2F%E2%81%A0&v=0L_xOvfoZ_I]📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0IxdDJkSEh5dnpvT3lQLThjSG1leVpEbnFXZ3xBQ3Jtc0trcjRRR2Y1YU0zNTg5dkEwQjZ6bDhNcVNTSUpxQzFyNmxoN0UwRFNLbWp0V0JtRWYyajZKM3ppZmt5M0VodVVHTVVWYjhpQ2g5ZVRtM1lobmoweVVLTXMtNkZ1Wmd3NGh3VlVRUDdqeVlSaE8weFBUcw&q=https%3A%2F%2Fwww.breaking-entering.com%2Fblog%E2%81%A0&v=0L_xOvfoZ_I]💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... 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Dr. Pepper Goes Full Internet Drama, Etsy's Case for Being Human & DonerColle's New CCO

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL:- Chobani, the official nutrition partner of US Soccer, dropped its World Cup campaign from Uncommon New York — and instead of spotlighting the stars, they commissioned three original artists to chronicle the journeys of Weston McKennie, Christian Pulisic, and Antonee Robinson by focusing on the communities and people who helped them get there. Plus a $5 million investment in 500 youth soccer clubs across the country.- Subservient Ghost Face is live at subservientghostface.com — a new Scary Movie interactive activation in the spirit of Subservient Chicken. It is unhinged.- WPP CEO Mark Read launched a new Prompt event for AI startups and businesses as he charts his next chapter post-WPP. - Nike, McDonald's, and Devin Booker turned a sneaker drop into a desert scavenger hunt in Phoenix — limited edition Big Mac shoes hidden across Arizona.- And breaking today: OnePay has a new CMO.First up: Mariana O'Kelly, the new Chief Creative Officer at DonerColle Partners. Three-time Cannes Grand Prix winner. Adweek Creative 100 honoree. Cannes Lions Jury President for Radio and Audio. Number one ECD in South Africa and 12th globally on the Gunn Report. She joins us to talk about the new role and what she is building.Then Heather Larimer, Executive Creative Director at Orchard, joins us to talk about Etsy's new campaign making the case for human-made in an AI world. The timing could not be sharper.And Andrew Kong and Curtis Petragalia, Creative Directors at Deutsch, close the show on Dr. Pepper going full internet drama — a serialized social series that plays like a reality show. Two creative directors, one very unhinged brief, and a brand willing to commit to the bit.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Chili's x Lizzo, A USC Student's Viral Nike Ad, ESPN's Chirpline Is Back, & NPR's PSA Campaign

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.TODAY'S TOP STORY:Lizzo just recorded a new version of the most famous jingle in fast casual history. Chili's "I Want My Baby Back Ribs" — which originally featured *NSYNC — is back with a Lizzo-led version as part of the brand's latest campaign. Chili's is in the middle of one of the most remarkable brand runs in recent memory and they are not letting up.In the WORLD FAMOUS TWO MINUTE DRILL: * Nike, Palace Skateboards, and England just dropped a two-minute World Cup film with Wayne Rooney reciting Shakespeare's Richard II in an Elizabethan ruff and clutching a skull painted with a St. George's cross. Directed by Burnermunde through Stink. Part social realism, part fever dream, fully unhinged in the best possible way. * OpenAI hired a new CMO for business. * Hooters CEO Neil Kiefer — who cofounded the brand in a beach bar in Clearwater, Florida in 1983 — announced a family-friendly rebrand, saying private equity turned the brand into a boys club hangout and he wants it back to what it was. * Primark launched its boldest US campaign yet. * And Bob's Red Mill revealed a new logo — notable because founder Bob Moore, who appeared on every product, passed away last year. ON THE SHOW: * Asher Hyde, a USC student who made a Nike spec ad that went viral. Just him, a camera, an idea, and no permission slip. We talk about how he made it, what happened when it blew up, and what this moment means for young creatives trying to break in. * Then Brett Simone and Chris Kim, Creative Directors at Arts and Letters Creative Co., join us for an exclusive live campaign reveal. ESPN's Chirpline is back. We are seeing it for the first time on the show today. * And to close: Henry Coffey, Junior Copywriter at Mischief @ No Fixed Address, on the NPR campaign defending the right to ask why. One of the most talked-about pieces of work from one of the hottest agencies running right now.