TBM #3 | How B2B Companies Should Approach Social Media in 2026

TBM #8 | The Power of Adjacent Markets with Lacey Snyder

What happens when a lending company starts listening more closely to customer problems instead of staying in one lane? In this episode of The Breakout Moment, Christina sits down with Lacey Snyder of 4Bridges Enterprises to talk about expanding into structural steel, maritime, aviation, and other adjacent markets by following opportunity, building relationships, and staying adaptable through changing market conditions. The conversation explores sustainable growth, diversification, networking, and why some of the most resilient businesses are the ones nobody calls flashy. -------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ [https://www.thebreakoutmoment.com/] ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 [https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1] ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ [https://www.instagram.com/thebreakoutmoment/] ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ [https://www.linkedin.com/company/thebreakoutmoment/] ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr [https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr] Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen. Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ [https://www.illumine8.com/] 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ [https://www.steeltoecommunications.com/] 🟢 Genesis AEC https://www.genesisaec.com/

TBM #7 | Succession by Fire: What Happens When Leadership Changes Overnight with Aaron Shapiro

In this episode, Christina May sits down with Aaron Shapiro, the second-generation leader of Shapiro & Duncan, a 50-year-old family-owned mechanical contracting company, to talk about one of the hardest realities any business can face: unexpected succession. After the sudden loss of a key family leader, the company was forced to implement real-time succession planning, revealing gaps in communication, leadership development, and operational preparedness. Together, they unpack what happened, what the company learned, and how they turned a crisis into an opportunity to build stronger systems, mentorship, and future leadership. From training pipelines and employee ownership to learning how to let people fail safely, this episode is a candid conversation about building businesses that can outlast the people who started them.   --------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ [https://www.thebreakoutmoment.com/] ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 [https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1] ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ [https://www.instagram.com/thebreakoutmoment/] ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ [https://www.linkedin.com/company/thebreakoutmoment/] ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr [https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr]   Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.   Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ [https://www.illumine8.com/] 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ [https://www.steeltoecommunications.com/] 🟢 Genesis AEC https://www.genesisaec.com/

TBM #6 | The Long Game: How Manifesting Talent Changed Everything with Mark Flavin

Christina is joined by Mark Flavin, founder of Titan Mechanical, who shares his unconventional path from early hustling and creative ventures to building a successful construction company. The episode centers on the power of recognizing and “manifesting” talent early, highlighted by Mark identifying and later recruiting a key leader who helped drive major growth. It explores the challenges of scaling a business, the importance of hiring the right people at the right time, and the balance between growth and sustainability. Ultimately, the conversation emphasizes that long-term success comes from strong relationships, smart decision-making, and surrounding yourself with the right team.   --------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ [https://www.thebreakoutmoment.com/] ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 [https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1] ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ [https://www.instagram.com/thebreakoutmoment/] ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ [https://www.linkedin.com/company/thebreakoutmoment/] ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr [https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr]   Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.   Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ [https://www.illumine8.com/] 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ [https://www.steeltoecommunications.com/] 🟢 Genesis AEC https://www.genesisaec.com/

TBM #5 | No Big Bang: How Small Decisions Create Big Business Shifts with Brett Snyder

In this episode, Brett Snyder of Green Bench Companies sits down with host, Christina May, to challenge the idea that every business has one dramatic breakout moment. He shares how a trusted client opened the door to school construction, creating a new line of business during a difficult market. Along the way, they discuss customer-led pivots, growth through discomfort, better meeting leadership, and why small operational shifts often matter more than big, flashy moves. --------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ [https://www.thebreakoutmoment.com/] ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 [https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1] ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ [https://www.instagram.com/thebreakoutmoment/] ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ [https://www.linkedin.com/company/thebreakoutmoment/] ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr [https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr] Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen. Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ [https://www.illumine8.com/] 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ [https://www.steeltoecommunications.com/] 🟢 Genesis AEC https://www.genesisaec.com/

TBM #4 | From Burnout to Breakthrough: Shower Thoughts with Spencer Teel

In this episode, Christina sits down with Spencer Teel, a second-generation business owner who reached a breaking point during a period of growth and pressure. What looked like a strong business on the outside started to feel unsustainable on the inside. Through reflection, outside perspective, and a clearer way of communicating vision, the company found its way back to alignment. The result was not just personal relief, but a stronger, more focused organization built around a shared purpose. --------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ [https://www.thebreakoutmoment.com/] ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 [https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1] ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ [https://www.instagram.com/thebreakoutmoment/] ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ [https://www.linkedin.com/company/thebreakoutmoment/] ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr [https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr] Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen. Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ [https://www.illumine8.com/] 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ [https://www.steeltoecommunications.com/] 🟢 Genesis AEC https://www.genesisaec.com/