Transgressive Out-of-Home Advertising

The Future of Google Search

At the annual I/O conference, Google announced it would overhaul search as we know it. Our current experience will be ultimately replaced with an intelligent, dynamically expanding search box, 24/7 AI-powered information agents, and interactive "Generative UI" that builds mini-apps and custom widgets directly on your results page. Now, we're all left to wonder... If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?

GLP-1s are Disrupting Every Sector

GLP-1s are disrupting demand at a biological level, leading to booms in some sectors and busts in others. Shannon breaks down how grocery, restaurants, CPG, retail, beauty, pharma, and even airlines are affected. Plus, how the current protein trend is related.

Spirit Airlines 2.0: Will It Fly?

Let's talk about "Spirit 2.0," the crowdfunded effort to purchase Spirit Airlines—in the wake of an abrupt closure—and operate it for the people.Shannon breaks down a little Spirit Airlines history, what led to the shutdown, how the Green Bay Packers serve as a model structure, and what this cultural moment means for brands and consumers alike.Will this petition for collective ownership lift off or crash land?

Major Social Platform Updates

We're recapping social platform updates that turn ads into conversations, search into chat, and quietly reshape where content actually lives. * Instagram launches Instants, an app to rival Snachat. * TikTok now lets creators suggest relevant keywords for clips. * YouTube tests comprehensive AI responses to search queries. * Snapchat announces AI Sponsored Snaps, allowing brands to reach users in chat through AI agents. * LinkedIn finally allows off‑platform Event Ads.

Nike Runs into Controversy

Shannon breaks down the "Walkers Tolerated" Nike controversy, and how competitors Altra, Asics, and Ecco responded with their own inclusive campaigns. Plus, ChatGPT ads move from outrageous CPMs to reasonable CPCs, Facebook wants to dip into your camera roll for inspiration, deviantArt sells its soul, and Starbucks and Little Caesars are taking orders through ChatGPT.