The Ones Who Finish Are Not More Talented. They Just Understood the Process.

NYU Scientist Who Started in Art… Karolina Sulich on Why You Were Never Meant to Pick One Field

Karolina collaborates with living organisms. At NYU's Laboratory of Living Interfaces, she works with microbes — reading their DNA to detect heavy-metal contamination in soil and water, building computational pipelines that turn a cocktail of unknown bacteria into a readable signal. But her first training wasn't in science. It was in art. In this episode, we follow the thread between those two worlds — and why Karolina insists they were never separate. We get into why she sees math and code as a form of poetry, why identity is something you do and not something you are, and why the educational system's habit of labeling kids early ("you're an arts person," "you're a math person") quietly held her back for years. The heart of the conversation is about how to think. Karolina makes the case that there are no shortcuts to mastery — that the brain is biological jelly with its own modus operandi, and no AI tool changes the fact that real understanding takes time, repetition, and being willing to be a beginner again. We talk about the equation Ousman scribbled mid-conversation — curiosity greater than ego — and why that single inequality might be the whole game. We also get into the Gowanus Canal: how an atmospheric art installation made of contaminated water and sludge accidentally produced a legitimate scientific question, and what that says about where good questions actually come from. Plus DNA you can print, the biosecurity stakes of writing the language of life, de-extincting mammoths, and a rescued park parakeet that may be her next research subject. If you've ever felt boxed in by your own label, or wondered how to ask a question worth chasing — this one's for you.

The Photographer The New York Times Keeps Calling: Erik Tanner & The Art of Photography

Erik Tanner has photographed Lizzo, Robert Downey Jr., Roger Deakins, Josh Brolin, and the NBA. Rolling Stone keeps calling. So does the Wall Street Journal. So does the New York Times. But Erik will be the first to tell you he's an introvert who isn't sure he belongs in the room — and that tension is exactly what makes his work extraordinary. In this episode, we get into what it actually takes to walk onto a set with one of the most recognized faces on the planet and still make the image yours. Erik breaks down his pre-shoot research process, why he keeps a notebook full of ideas with no home yet, and how a PR person dynamiting a concept ten minutes before a Josh Brolin shoot led to something better than what he'd planned. We talk about the Georgian Prometheus myth that became a photograph on an abandoned Soviet airfield. We talk about why reference isn't imitation — it's language. We talk about the "mental board of directors" every serious creator is quietly assembling whether they know it or not. And we get into what Erik thinks AI will do to image-making, and why he's still showing up to his Bed-Stuy studio either way. If you've ever wondered what separates someone who makes technically correct images from someone who makes images that stay with you — this is that conversation.

Oxford, UNICEF, to PUMA — Design Guru Paul Boag & Why You Shouldn't Worry About AI

Paul Boag has been on the internet since 1994. He's advised Oxford University, UNICEF, PUMA, and the European Commission. And after thirty years at the front edge of digital, his take on AI is not what you'd expect: stop worrying. In this conversation, we get into why good design fails in the real world — and why it has nothing to do with the quality of the design itself. Paul breaks down the difference between art and design, why perfection is a trap, and what taste actually is beneath all the mystery people wrap around it. We talk about how AI can follow every rule of design perfectly and still never be great — and why that gap is where human designers live. We also get into how Paul's process has completely changed. From wireframes and Figma to orchestrating ideas through Claude and iterating at a speed that wasn't possible three years ago. What it means to be a designer when the tools do the pixel-pushing. Why process can become the enemy of good work. And what thirty years of watching revolutions come and go has actually taught him about how to survive the next one.

Double Your Price… 10x Your Creativity: Christian Brim, The Paradox of Money

What if the thing capping your creativity isn't your talent — it's your price tag? In this episode, CPA and Profit First for Creatives author Christian Brim makes the counterintuitive case that charging more doesn't compromise your art — it frees it. Drawing on 29 years inside the financial engine rooms of small businesses, Christian unpacks why so many creatives confuse suffering with authenticity, effort with value, and humility with good pricing. We get into the Mercedes-Benz move that turned a struggling brand into a luxury icon overnight, why the customer (not your hours) decides what your work is worth, and the quiet beliefs that keep talented people broke. Christian shares the Walt-and-Roy Disney dynamic behind every great creative business, why profit is non-negotiable rather than optional, and how to tell whether a belief is actually serving you — or just running in the background like a bad subroutine. We also look ahead: as AI drives the cost of prediction toward zero, what becomes priceless is human judgment, context, and taste. The creatives who thrive won't be the ones who work hardest — they'll be the ones who solve the right problems and have the nerve to charge for it. If you've ever felt guilty about wanting to make money from your craft, this one's for you.

Life Is Not Safe by Design: Ken Buslay on Analog Film, Adventure, and Trusting the Calling

Ken Buslay is a German photographer whose work blends quiet intimacy with documentary depth, shooting primarily on analog film to explore human connection and memory. In this episode, Ken takes us from his first 3-megapixel camera to years of shooting only black and white on a single 50mm lens, to medium format Hasselblad, and what each stage taught him about himself and the people he photographs. We get into why limiting your tools teaches you more than upgrading them, how slowing down literally changes the energy between photographer and subject, what rainbow gatherings and alternative sailing communities taught him about life, and why AI imagery will never carry the weight of a photograph made by someone who was actually there. Ken also opens up about the fear of losing his creative drive, the moments of doubt that even the greatest artists share, and why the act of making the work matters more than anyone ever seeing it.