The Hard Deck with Mark Perna
Mark sits down with Tim Jedrek of Right Rudder Marketing to talk aviation, digital marketing, flight schools, and the strange overlap between teaching people to fly and hucking people out of airplanes. Tim shares how he went from manufacturing into aviation and niche marketing, why storytelling matters more than ever in the AI era, and what flight schools and drop zones can learn from each other about growth, trust, and customer experience. They also get into skydiving safety, jump plane operations, airport politics, the realities of running aviation businesses, and why niche agencies work best when they act like true partners instead of vendors. If you’re into aviation, entrepreneurship, marketing, or just want a behind-the-scenes look at two guys building businesses in weird, high-trust industries, this one’s for you.
10 episodios
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