Rooted in Design: How Alexa Built a Business Around Her Passion for Plants

Vintage, Vision & Entrepreneurship with Jules of Peppy Collective

This week on The Jersey Girl Podcast, I'm joined by Jules Cataldo, founder of Peppy Collective, the beloved Jersey Shore brand known for its curated vintage finds, handmade pieces, and vibrant community. Jules shares the story behind building Peppy Collective from the ground up, the realities of running a creative business, and how staying true to her vision helped her create a brand people genuinely connect with. We talk about entrepreneurship, creativity, navigating challenges, building a loyal customer base, and what it really takes to turn a passion into a thriving business. Whether you're a small business owner, creative entrepreneur, or someone dreaming of building something of your own, this conversation is packed with inspiration and honest insights.

From engineer to entrepreneur: The story behind Brielle's Shells

From handmade shell jewelry to building a brand people instantly recognize 🤍🐚 On this week’s episode of The Jersey Girl Podcast, I’m sitting down with Brielle of Brielle’s Shells to talk all things entrepreneurship, creativity, social media, and turning a passion into a business. Coastal girls, this one’s for you. 🌊✨

The Girl Who Turned the Shore Into a Love Story

She went from writing for some of the biggest lifestyle brands in media to publishing her very first novel — and it’s giving ultimate main character energy. This week, I’m sitting down with Francesca, writer, editor, and now author of Have a Great Summer, a contemporary romance inspired by the Jersey Shore she grew up on. From working at NBC’s TODAY and Food Network Magazine to navigating the publishing world, we get into what it really takes to reinvent yourself creatively, write the book you’ve always dreamed about, and turn nostalgia into a story people can’t put down. We’re talking summer romance energy, career pivots, writing routines, growing up at the Shore, and why your next chapter might be your best one yet.

The Coolest Way to Market Your Brand with Alpha Specialty Advertising

Today’s guest is the woman behind the promotional products and branded pieces that make businesses impossible to forget. I’m sitting down with the owner of Alpha Specialty, a woman-owned company helping brands market themselves in the coolest way possible — through custom swag, promotional products, apparel, and branded items people actually want to keep. Because the best marketing doesn’t always feel like marketing. We talk about how she built Alpha Specialty from the ground up, what makes a promotional product successful, why some branded items instantly elevate a company, and how businesses can stand out without feeling overly salesy. From viral-worthy merch to everyday products people use constantly, this episode is all about creating branding that feels intentional, cool, and memorable. It’s female founder energy, modern marketing strategy, branding psychology, and the behind-the-scenes of turning products into powerful marketing tools.

What We're Building: Social Media, Community & What's Next with Serafina Valentine (Bonus Episode)

NEW EPISODE IS LIVE ✨ What happens when two women obsessed with community, connection, and building something bigger sit down for a conversation? We're talking social media, networking, entrepreneurship, and sharing a major announcement we've been working on behind the scenes while catching up on a mattress! (Thanks Purple!) Trust us—you'll want to hear this one. 🎙️ Listen now on all platforms.