The Keynote on Speaking Engagement

Week #4 Keynote: When Marcomm Become Mission Critical with Mallory Willsea

31 min · 18 de may de 2026
Portada del episodio Week #4 Keynote: When Marcomm Become Mission Critical with Mallory Willsea

Descripción

In this episode of Keynote, Ryan Catherwood sits down with Mallory Willsea for a wide-ranging conversation about the growing pressure on higher education marketing and communications teams and why those teams are increasingly carrying institutional survival. Watch the full-length video on YouTube [https://youtu.be/bTEu7z1Sy3Y] Drawing on her work with institutions, agencies, and higher ed technology companies, Mallory explores the challenges facing marcom leaders in a rapidly changing environment shaped by enrollment pressures, declining trust in higher education, AI-driven disruption, and fragmented audience behavior. Together, Ryan and Mallory discuss why community building requires discipline, why performance metrics often fail to capture the value of engagement work, and why communications teams are frequently asked to solve problems they do not actually control. The conversation also explores the blurry line between communications and engagement, the future role of the CMO, and why institutions cannot “rebrand” their way out of a broken experience. It is a thoughtful discussion about trust, positioning, institutional strategy, and the realities of building meaningful connection in modern higher education. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.speakingengagement.org/subscribe [https://www.speakingengagement.org/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

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